Faculty News
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Prof. Tom Meyvis on the psychology behind Black Friday shopping
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Excerpt from Newsday -- "The bigger the line and the earlier the line forms implies that there's a good deal, said Tom Meyvis, associate professor of marketing at New York University's Stern School of Business." Additional coverage appeared in AM New York.
Faculty News
—
Excerpt from Newsday -- "The bigger the line and the earlier the line forms implies that there's a good deal, said Tom Meyvis, associate professor of marketing at New York University's Stern School of Business." Additional coverage appeared in AM New York.