Faculty News

Professor Adam Alter explains how the wording of luxury real estate listings can impact sales

Wall Street Journal logo
Excerpt from The Wall Street Journal -- "'When you talk about extreme wealth, you’ll see terms like "sexy" bandied about,' regardless of the product, said Adam Alter, an associate professor of marketing at the New York University Stern School of Business. Luxury products strive for uniqueness, he says, and it makes sense that sales people use impassioned language to set their brand apart."
Faculty News

Professor Scott Galloway discusses how social media has influenced some designers to abandon traditional runway presentations at New York Fashion Week

The New York Times Logo
Excerpt from The New York Times -- "'Social media is the laxative of the fashion system,' said Scott Galloway, the founder and chairman of the digital consultancy L2. 'It makes everyone digest everything much faster: trends, product discovery.'"
Faculty News

Research Scholar Sarah Labowitz points to the recent Matrix Sweater fire as a sign of persistent safety issues in Bangladeshi factories

Behind the Thread logo
Excerpt from Behind the Thread -- "I think what this fire shows is that identifying problems is not enough. There's a big debate about who pays for factory repairs. I think in October of 2014, the Accord announced that in their preliminary 1,100 or so inspections, they've identified 80,000 violations. But how do you remediate the problems that the inspections identify? And what the factory owners say in Bangladesh is 'where's the money going to come from?'"
Faculty News

Professor Aswath Damodaran shares his views on investing

CNBC logo
Excerpt from CNBC -- "If you're focusing on the pricing process, I call you a trader and I don't attach any negative connotation to that. I don't think of traders as being shallow people and investors as being deep people. There's nothing wrong with trading. ... My problem is with people who play the pricing game, but talk the value game. Many portfolio managers act like investors, but they behave like traders, and that to me is a problem."
Faculty News

Professor Jonathan Haidt's research on political affiliations is cited

New Matilda Logo
Excerpt from New Matilda -- "Jonathan Haidt, social psychologist and Professor of Ethical Leadership at New York University’s Stern School of Business, has found that people who identify as either progressive or conservative differ on what aspects of common sense they most admire."
Faculty News

Professor Luke Williams argues that Twitter needs to build a culture of innovation in order to thrive

Bloomberg logo
Excerpt from Bloomberg -- "What I think is going on is there's a cult of personality problem. Basically Jack [Dorsey] wants to be to Twitter what Steve Jobs was to Apple, meaning the founder who comes back to save the company and normally, it's assumed that a charismatic CEO can motivate the rank and file and the rest of the company to innovate. I think it has to be deeper than that. Jack has to actually build a culture where everybody is innovating and contributing."
Faculty News

Professor Priya Raghubir illustrates why Valentine's Day is an important marketing tool for businesses

Bankrate logo
Excerpt from Bankrate -- "'Is it a gimmick? No. Is it a festival which marketers have leveraged relentlessly to make a dime? Yes,' Raghubir says. 'The winter is normally not an ideal time to go shopping because it's cold, it's rainy. People have just had a load of gifts, both that they have bought for others and that they have received. So it's something to try and get them to spend a little more.'"
Faculty News

In an op-ed, Professor Jeffrey Sharlach advises managers on how to communicate important decisions to employees

Huffington Post logo
Excerpt from The Huffington Post -- "Whether you're the President of the United States making an address to the nation or a business manager writing an announcement to his employees, when you have news to deliver there's one key choice at the outset: should you state the decision first and then explain the reasoning or build up to your decision, making the case as you go along?"
Faculty News

Professor Roy Smith discusses Bernie Sanders' proposal to break up big banks

Yahoo Finance logo
Excerpt from Yahoo Finance -- "'Bernie doesn’t have to worry, because it’s going to happen by itself,' says Roy Smith, a former Goldman Sachs (GS) partner who’s now a professor at New York University’s Stern School of Business. 'In many ways, their long-term viability is in doubt, which will most likely cause them to break themselves up.'"
Faculty News

Professor Russell Winer explains why Taco Bell is marketing to a young demographic

The Washington Post logo
Excerpt from The Washington Post -- "'Their target audience is narrower than Burger King or McDonalds. In today’s market you have to do that,' said Russell Winer, a marketing professor at New York University’s Stern School of Business. 'Tastes are varied across market segments, you have to think about reaching a narrow audience that will be turned on to your brand.'"
Faculty News

Professor Aswath Damodaran comments on the shift in focus from raising money to earning money among Indian start-up companies

Financial Times logo
Excerpt from the Financial Times -- "'There is a shakeout coming in India, just like in America,' says Aswath Damodaran, finance professor at the NYU Stern School of Business and an expert on tech company valuations. 'When it starts, the Flipkarts and the Olas says that is because these smaller guys don’t know what they are doing. But then you see this ripple higher. No one is protected.'"
 
Faculty News

Professor Jonathan Haidt's research on workplace leadership is cited

Fast Company logo
Excerpt from Fast Company -- "... research by Ethical Systems founder Jonathan Haidt demonstrates that such leaders influence employees to feel a sense of 'elevation'—a positive emotion that lifts us up as a result of moral excellence. This elevated emotional state can inspire employees toward behaviors that aren't required of them but that greatly improve organizational functioning."
Faculty News

Professor Edward Altman shares the most common mistakes practicioners make in using his Z-Score research today

CFA Institute blog logo
Excerpt from the CFA Institute blog -- "To this date, I would say the vast majority of people are misusing the Z-score because they are applying it across the board regardless of the sector, the industry. And what we found over the years is that non-manufacturers, especially in certain industries like services or retail, have on average higher Z-scores than manufacturing companies."
Faculty News

Professor Nicholas Economides explains why Indian regulators preserved net neutrality by rejecting Facebook's "Free Basics" program

Marketplace Logo
Excerpt from Marketplace -- "Well, I think it's important that India upheld its net neutrality rules and did not allow Facebook to come in and provide a very, very small part of the Internet, rather than the whole Internet. The network neutrality rules require an even playing field among all websites. And Facebook was clearly violating that."
 
Faculty News

Professor Karen Brenner comments on the Sonic Automotive board's decision to allow its compensation committee chairman to work at the company after stepping down

Agenda logo
Excerpt from Agenda -- "You do want to make sure the compensation that was set for the CEO can stand scrutiny. [Then] the decision for the compensation chairman to step down, given his new role, is fine."
Faculty News

Professor Thomas Philippon's research on the financial services industry is cited

Reuters logo
Excerpt from Reuters -- "The average investment banker could still be awarded $278,000 in annual pay for 2015, according to New Financial. But a 2009 research paper by academics Thomas Philippon and Ariell Reshef implies this could change in time. Pay for U.S. bankers was still declining relative to other industries almost 50 years after the Wall Street crash of 1929, the pair found. Given the scale of the disconnect between banker pay and everyone else’s, the industry’s standing might improve if history were to rhyme."
School News

Assistant Dean of Global Programs Roy Lee underscores the value of business analytics skills for employers

BusinessBecause logo
Excerpt from BusinessBecause -- "'To be successful in this field, you need to be technical enough to speak the language of data science, but you also need to know how to use data to solve business problems and deliver results,' he said."
Faculty News

Professor Arun Sundararajan discusses the lack of protections for workers in the sharing economy

Crain's New York logo
Excerpt from Crain's New York -- "'We have to look at the objective of different labor protections, then look at the solution, and think about whether the solution fits this new world of cloud-based capitalism where you're not necessarily working full-time,' said Arun Sundararajan, a professor at NYU's Stern School of Business."
Faculty News

Professor Arun Sundararajan's comments on the rise of crowd-based capitalism at a panel discussion in New York are featured

Forbes logo
Excerpt from Forbes -- "[Sundararajan] sees the rise of on-demand activity as part of the transition from the 'managerial capitalism' of the 20th century to crowd-based capitalism. 'The implications are likely to be pretty profound,' he says."
Faculty News

Professor Tensie Whelan comments on the strong influence of NGO criticism in affecting corporate change

Guardian logo
Excerpt from The Guardian -- "'With social media, environmental and social issues are really coming to the fore,' said Whelan. 'If one company makes a major change and gets publicity for it, the others can’t just stand still while their competitor is moving forward.'"
Faculty News

Professor Deepak Hegde discusses his research on patents, co-authored with Professor Alexander Ljungqvist

IAM logo
Excerpt from IAM -- "Across that extensive data set Hegde said that one of the things that really stuck out was the 'strong and persistent positive effects' that patents have on most start-ups across a range of areas, including growing revenues and employee numbers."
Faculty News

Professor Priya Raghubir shares her views on the ongoing class-action lawsuits against retailers for deceptive pricing tactics

BuzzFeed News logo
Excerpt from BuzzFeed News -- "'I don’t think that the lawsuits are frivolous at all,' Raghubir of NYU said. 'I believe they really put companies on watch. To say, "When you are advertising a regular sale price, we are watching. So be careful before you try, for lack of a better word, to trick us."'"
Faculty News

In a co-authored op-ed, Professor Jonathan Haidt draws from his Moral Foundations Theory to explain Americans' diverse political beliefs

Vox logo
Excerpt from Vox -- "The 2016 presidential campaign is among the most unusual and confusing in many years, but moral psychology can help us make sense of what is going on. Moral values matter a great deal in both parties. Despite the fact that the Moral Foundations questions don't ask about public policy, they still uncovered distinct moral profiles of each candidate's supporters that map onto actual policy differences that we hear coming from the candidates."
Faculty News

Professor Joel Hasbrouck comments on the sale of the Chicago Stock Exchange to investors in China

CNN logo
Excerpt from CNN -- "The Chicago Stock Exchange is 'such a small player. It's certainly not as iconic as the New York Stock Exchange,' said Joel Hasbrouck, a finance professor at New York University."
Faculty News

Professor Russell Winer discusses the evolution of Super Bowl advertising

CNBC logo
Excerpt from CNBC -- "'Ten years ago, the focus was on the Super Bowl ad itself,' said Russell Winer, professor of marketing at NYU's Stern School of Business. 'What's changed today is that the buzz prior to the Super Bowl ad, about the Super Bowl ad, and the buzz after the show has tremendously increased the value of Super Bowl advertising.'"