Experience Stern | News & Events

Excerpt from AFP -- "Scott Galloway, who teaches brand strategy and digital marketing at New York University's Stern School of Business, said Uber has little room for further error after these missteps. Galloway, who also founded business intelligence firm L2, said the news about Uber over the past month has been 'very damaging' but may be surmountable."

Excerpt from Bloomberg -- "Any campus is a really interesting social environment where there are multiple moralities, multiple communities competing with each other and drawing recruits. And what we're seeing in the last few years... is the rise of a particular sub-group that is extremely passionate morally about equality, about fighting racism, and that's all great. But they've adopted a way that is kind of vindictive, that is all about calling people out. So people are afraid of them."

Excerpt from the Financial Times -- "[Alter] concludes that not only are humans peculiarly susceptible to becoming hooked to their devices, even if they do not enjoy the experience, but games and social media companies are expert at keeping them enthralled."

Excerpt from Crain's New York Business -- "'Tipping in the U.S. has so many dimensions,' said Priya Raghubir, chair of the marketing department at the NYU Stern School of Business, who added that the practice often isn't rational. 'People will routinely tip a cab driver but won't tip the person who makes up their room in the hotel, because they never see that person.'"

Excerpt from TheStreet.com -- "Anindya Ghose, marketing professor at NYU Stern Business School, predicts that the Alibaba-Paytm relationship is going to directly affect the future of Flipkart and Snapdeal in a non-trivial way. 'An M&A activity between Snapdeal and Alibaba is a solid possibility here, given that their attempt to acquire Flipkart last year did not go through. An acquisition of Snapdeal can be a part of Alibaba's grand plan to take on Amazon in India by strategic stake holdings in leading players of the region,' said Ghose."

Excerpt from Us Weekly -- "I recently read the business book Irresistible by New York University associate professor or marketing Adam Alter."

Excerpt from The New York Times -- "The technology is designed to hook us that way. Email is bottomless. Social media platforms are endless. Twitter? The feed never really ends. You could sit there 24 hours a day and you’ll never get to the end. And so you come back for more and more."

Excerpt from Livemint -- "As Aswath Damodaran says in his recent book, Narrative And Numbers, it would be a fallacy to look purely at numbers without understanding the narrative behind the numbers. Hence the commentary from Indian companies in their post-results analyst calls is probably more important than the reported numbers."

Excerpt from CRN Magazine -- "Solution providers need to look at the clichés, also known as 'best practices,' that make up their business model – and 'invert them, or turn them on their head,' he said. For instance, the channel should look at their current processes in place around interacting with clients, selling services and products, and pricing models."

Excerpt from Poets & Quants -- "This quantity of courses, coupled with its emphasis on experiential learning, sets Stern apart in Sundaram’s view. 'There is an enormous range depending on what students are interested in. That’s a key differentiator for us and it is something that we’re very conscious of deepening and widening as the world around us is changing.'"

Excerpt from Bloomberg View -- "If you look at all of digital marketing, Facebook and Google accounted for 103% of the growth. Now what does that mean? It means that if you aren't Facebook or Google, and you're in digital marketing, officially, the industry is in structural decline."

Excerpt from Marketplace -- "'To comply with regulation usually involves some fixed costs, like you may need to hire a lawyer,' said Lawrence J. White, an economics professor at New York University Stern School of Business. The smaller the bank, the harder it is to pay that person’s salary."

Excerpt from American Banker -- "'I try to get students to think of themselves not only as marketers, but as entrepreneurs. As people who are managing a business,' [Bonezzi] said. 'For sure there is going to be an aspect of communication, the aspect of understanding the psychology of consumers, the aspect of advertising, and all of those things. But besides that there are much more businessey aspects of your job.'"

Excerpt from Paperjam -- "'Many platforms will fail over the next 10 years, but some will succeed and define these new models,' adds Arun Sundararajan."

Excerpt from The Wall Street Journal -- "The health of the job market and the public’s expectation of future price increases may not have as strong an influence on price inflation as many now believe, according to a new paper written by a group of prominent economists."

On March 3, NYU Stern's Luxury & Retail Club and Social Enterprise Association will co-host the annual Think Social Drink Local event. Student and Faculty models will be wearing designs from a variety of designers across the city using sustainable business practices. 

NYU Stern Leadership Development hosted a two-part workshop titled “Intro to Mindful Leadership” in March and April, offered as part of the School’s Mindfulness in Business Initiative. The workshop was led by Janice Marturano, founder and executive director of the Institute for Mindful Leadership.

Excerpt from The Washington Post -- "By the end of his enjoyable yet alarming book, 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' you may be convinced that Alter is right and want to seriously rethink the behavioral addictions in your life."

Excerpt from NPR -- "If we really wanted to ease the regulatory burden on small banks, we could do it, but it wouldn't contain the features that the CHOICE Act has for the large banks."

Excerpt from TIME -- "The main thing that's communicated on Snapchat is 'here I am.' 'It's a stream of consciousness,' says Sundararajan. 'It's what people thought Twitter would be when it first came out.'"

Excerpt from The Wall Street Journal -- "So why don’t the high profits attract competitors to build new companies—or expand existing companies into new lines of business—for less than the cost of buying stock in existing companies? The problem is longstanding, according to research by Germán Gutiérrez and Thomas Philippon at New York’s Stern School of Business. They show that the previous link between valuation and corporate investment weakened from the early 2000s, and as a result corporates have invested about 10% less than they otherwise would have done."

Excerpt from Connected Futures Magazine -- "'The mistake is to hire a bunch of nerds and hope that good things happen,' said Vasant Dhar, a professor of information systems at New York University’s Stern School of Business. 'It has to start top down with solid business thinking.' 'The important thing,' he said, 'is what is it going to do for the business? Is it going to make better products, help retention, reduce churn? What is it going to do, and why?'"

Excerpt from Marketplace -- "If it's a year or so away, it doesn't matter so much. The market always anticipates the future by six months or more."

Excerpt from Wharton@Work -- "'On the outside,' says Professor Anindya Ghose, 'it is very easy for businesses to get discouraged by consumers’ seeming resistance or inhibition to advertising. What lies beneath the surface is different though.' In his new book Tap: Unlocking the Mobile Economy, Ghose says the leveraging of mobile data, combined with his ground-breaking studies in randomized field experiments in different parts of the world, economics, and behavioral psychology, have unearthed knowledge that can help us better understand our customers, and ourselves."

Excerpt from Reuters -- "'We find a weak relationship between pay and performance, but a strong relationship between pay and size, measured as fee revenue,' Markus Ibert of the Stockholm School of Economics, Ron Kaniel of Rochester University, Stijn Van Nieuwerburgh of New York University and Roine Vestman of Stockholm University write."