Faculty News
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Prof. Sinan Aral's research on creating viral marketing campaigns is cited
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Excerpt from MIT Sloan Management Review -- "Recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral and Dylan Walker shows that automated messages are surprisingly effective, too."
Faculty News
—
Excerpt from MIT Sloan Management Review -- "Recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral and Dylan Walker shows that automated messages are surprisingly effective, too."