Experience Stern | News & Events

The NYU Stern Center for Measurable Marketing hosted “Measuring and Managing Brands in a Digital World" on May 29. The conference brought together marketing leaders and top academics to discuss best practices in measuring brand equity.

Excerpt from The Daily Beast -- "Karen Brenner, executive director of law and business initiatives at New York University’s Stern School of Business, notes that law tends to lag business practice, leaving wide loopholes. 'When that’s the case, companies are left to their own decision-making processes on what is right, compared with what is legal,' she said."

Excerpt from ABC Online -- "So some people must be unable to appraise or evaluate their own skills accurately. And that's what David Dunning and Justin Kruger found way back in 1999, with their paper entitled Unskilled and Unaware of It: How Difficulties in Recognising One's Own Incompetence Lead to Inflated Self-Assessments."

Excerpt from WIRED -- “'The reduction in price is partly driven by the fact that if the used game market were eliminated, gamers would no longer be able to sell their games and get back some money (so they need to be compensated),' [Ishihara] said."

Excerpt from CBC Radio -- "To me, encouraging the sharing economy is actually very much consistent with nurturing social democracy. I think we just have to figure out what roles does the government have to play and what roles can the marketplaces play on their own."

Excerpt from Business Insider -- "At the GMI Ratings seminar on May 14, NYU finance professor Dr. Baruch Lev spoke memorably about the decline of traditional accounting and our collective hope for a superior model. The relevance of this topic for investors today continues to become clearer, as evidence accumulates about the incidence and systemic repercussions of corporate fraud and misleading disclosure practices."

Excerpt from LiveMint -- "While there is a general euphoria about the introduction of these instruments, it is important to understand why the option of issuing inflation-indexed bonds was not availed in the past few years when inflation levels and uncertainty were significantly greater."

Excerpt from The Wall Street Journal -- "A principal in the consulting firm Global Economics Group and adjunct associate professor at New York University’s Stern School of Business, Rosa Abrantes-Metz applies econometric screening techniques to the detection of conspiracies and market manipulation."

Excerpt from Charlotte Observer -- "This 'catch-up' phenomenon – the reasons for it and the lessons that we in the developed countries can learn from it – is the subject of economist Peter Blair Henry’s impressive new book 'Turnaround: Third World Lessons For First World Growth.'”

Excerpt from Canadian Press -- “'I think there is a balance between what the government should be doing and what the marketplace should be doing on its own,' Sundararajan said."

Excerpt from Project Syndicate -- "The next ten years will be characterized by major structural adjustments and shifts in individual economies, and by a huge reconfiguration of the global economy as a whole. Above all, much depends on the policies adopted by the two largest economies, China and the United States, and their cooperation and leadership in creating global public goods and maintaining a stable and open economic environment."

Excerpt from Financial Times -- "As pressure increases on companies to disclose where they distribute their campaign dollars, four schools – the Stern School of Business at New York University, the Wharton School’s Zicklin Centre for Business Ethics Research at the University of Pennsylvania, Baruch College’s Zicklin School of Business, New York and the Ira Millstein Centre for Global Markets and Corporate Ownership at Columbia Law School, New York – have come together to address the topic. Earlier this year they launched an initiative with the US-based Center for Political Accountability to integrate corporate political accountability into the business school curriculums and to create the first online course on the subject."

Excerpt from USA Today -- "'The (amount of) buzz, or word of mouth, is immensely important for the eventual success of the project,' Ghose says. 'This is a powerful weapon … that researchers and academics can utilize.'"

Excerpt from The Wall Street Journal -- “'Financial-services companies have made some strides and have recognized you simply can’t write off the brains of 50% of the world’s population,' Wellington said, while adding Jones seemed to have 'written off' that population."

Excerpt from CNBC -- "I knew that I needed to be in an environment where I could elevate my level of thinking and it definitely paid off...We were challenged from day one to think about not only the business that we're doing in a micro sense but to think about how it can impact the global economy and to think outside of ourselves from our business to our community to our country."

The Leonard N. Stern School of Business Graduate Convocation Ceremony took place on Thursday, May 23, 2012 at Radio City Music Hall.

Excerpt from TheStreet.com -- "'There are plenty of vendors but no one has the functionality and experience and knowledge that's gone into their products like Bloomberg and Thomson," said Vasant Dhar, a professor at New York University's Stern School of Business and director of its Center for Business Analytics. 'There are alternatives, but they've become very entrenched. This discussion about privacy and data may be a good thing for the market, it might put some competitive pressures on the incumbents.'"

Excerpt from MarketWatch -- "Schoenholtz cautioned that the Fed has zero experience with using the interest rate of reserves as the primary tightening tool and doubts will persist until it works in practice. 'It works in theory but until we see it in actual practice we don’t know if it is useful,' he said."

Excerpt from Reuters -- "'They want to get their reputation back,' said Roy Smith, a professor at New York University's Stern School of Business. 'They know that means giving up some business.'"

Excerpt from Risk Magazine -- “'Transaction-based indexes are by far the best, but Libor has a challenge in that there just aren’t enough transactions. Given that, the committed quote system will guarantee – more than other systems – continuation of the index whenever transactions don’t exist,' says Rosa Abrantes-Metz, adjunct associate professor at New York University’s Stern School of Business."

Excerpt from Reuters -- "First off, his record is unbelievably outstanding. And I don't think there is anybody that can add value to putting in and somehow confusing the role. Jamie Dimon is an incredibly hard-working, able, there is nobody even close to him in the financial world in terms of his ability to run that enterprise. And it just clutters it up to force somehow a chairman. In fact, I think it could probably only hurt the company, in the sense that it would just confuse who is in charge."

Excerpt from ABC News -- "'These new platforms let people start playing with your children—your brands, your most valuable assets, which you're incredibly proud of. You feel protective, very uncomfortable,' says Scott Galloway, professor of marketing at NYU's Stern School of Business. 'But this is also a huge opportunity, because the more you let people be emotionally invested in your brand, the stronger it is.'"

Excerpt from Bloomberg -- "There’s nothing wrong with Apple taking advantage of tax loopholes. Where Apple has screwed up here, is bragging about it and raising the concern and complaining about it. If you’re able to have some of the lowest tax rates in the world, while being the most profitable company in the world, you don’t go in front of Congress to complain about it…He [Apple CEO Tim Cook] is justifiably going to get mauled in front of Congress."

Excerpt from CNBC -- "I think in general, the idea of having split roles can be a good thing, but that doesn't obviate the need to think through the particulars of every single case. And in this case, there is absolutely no reason to call for splitting the roles. The company has performed in a stellar fashion and even when it suffered the loss from the London trade, the company was forthright in dealing with the problem. So I think that's the best you can expect from any company."

Excerpt from Forbes -- "NYU’s most promising innovators received a combined $200,000 in startup cash at the annual $200K Entrepreneurs Challenge held by NYU Stern’s Berkley Center for Entrepreneurship & Innovation. The four winning teams composed of students, alumni and faculty from seven different schools across campus, were chosen after pitching their ideas and enduring grueling Q&A by judges from venture capital, technology and design and social enterprise sectors."