Faculty News
—
Professor Thomai Serdari reacts to Authentic Brands Group's plan to licensing the Barneys brand to Saks Fifth Avenue
—
![retail dive logo](/sites/default/files/styles/192w_x_144h/public/assets/images/Retail-Dive-logo-feature_0.jpg?h=cd55d432&itok=NyPNVFs8)
Excerpt from Retail Dive -- "But a takeover by a brand licensing company likely signals the end of the high-end, yet off-beat, creativity that Barneys was once known for, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."
Faculty News
—
![retail dive logo](/sites/default/files/styles/192w_x_144h/public/assets/images/Retail-Dive-logo-feature_0.jpg?h=cd55d432&itok=NyPNVFs8)
Excerpt from Retail Dive -- "But a takeover by a brand licensing company likely signals the end of the high-end, yet off-beat, creativity that Barneys was once known for, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."