Faculty News
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Prof. Shelia Wellington on Lady Gaga's success as a businesswoman
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![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030943.jpg?h=cd55d432&itok=CIaaCEwn)
Excerpt from SmartMoney -- "Lady Gaga has intrinsic intelligence in a number of areas. She is an absolute genius at branding and marketing. Lady Gaga has 14 million twitter followers. That's clout." Additional coverage appeared in The Wall Street Journal.
Faculty News
—
![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030943.jpg?h=cd55d432&itok=CIaaCEwn)
Excerpt from SmartMoney -- "Lady Gaga has intrinsic intelligence in a number of areas. She is an absolute genius at branding and marketing. Lady Gaga has 14 million twitter followers. That's clout." Additional coverage appeared in The Wall Street Journal.