Faculty News

In a live interview, Professor Arun Sundararajan explains why he expects dine-in demand to keep growing even after the COVID-19 pandemic and why Uber Technologies and DoorDash are poised to benefit from the shift

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Excerpt from Bloomberg -- "Arun Sundararajan, a business professor at New York University's Stern School of Business, expects dine-in demand to keep growing even after the Covid-19 pandemic and Uber Technologies Inc. and DoorDash Inc. are poised to benefit."
Faculty News

Professor Viral Acharya's recent comments addressing inflation in India are highlighted

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Excerpt from Business Insider -- "Former RBI Deputy Governor Viral Acharya believes that the the apex bank should ‘respect’ its core mandate and get choice because of the relationship inflation shares with the repo rate."
Faculty News

Professor Eli Bartov discusses why the coronavirus crisis has made accounting numbers much less reliable

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Excerpt from Marketplace -- "The pandemic has created a lot of uncertainty, 'and since accounting involves a lot of estimates about the future, it makes the accounting numbers much less reliable,' said Eli Bartov, an accounting professor at New York University’s Stern School of Business. The pandemic could also tempt some companies to cross the line. They might use accounting tricks to smooth out revenue so it looks steady from quarter to quarter. Or include other metrics in their financial statements that say, well, if it weren’t for COVID-19, here’s what our numbers would have looked like."
Faculty News

Joint research from Professor Shan Ge addressing a proposed rule curtailing financial advisors' conflicts of interest is spotlighted

Excerpt from Financial Advisor IQ -- "The fee transparency obligations imposed by the Department of Labor’s previous fiduciary rule on brokers that handled retirement accounts dimmed the popularity of variable annuity products, but also improved investment outcomes. That’s according to a 62-page report, “Conflicting Interests and the Effect of Fiduciary Duty — Evidence from Variable Annuities.” The report, published in July, was written by Mark Egan, an assistant professor of finance at the Harvard Business School; Shan Ge, an assistant professor of finance at New York University; and Johnny Tang, a doctoral student in economics at Harvard University. The report was published by the National Bureau of Economic Research."
Faculty News

Professor Tensie Whelan is quoted in a story exploring factors behind a rise in consumer demand for upcycled food and beverage products; data from the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, is cited

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Excerpt from Food Business News -- "More than half of consumers said they are buying more or as much organic products as they did prior to COVID-19, and 7 in 10 said they are buying more or as much eco-friendly products. 'This shows that sustainability-marketed products are growing, but what was really stunning is that 16% delivered 55% of market growth between 2015 and 2019,' said Tensie Whelan, founding director and professor at the NYU Stern Center for Sustainable Business."
Faculty News

Professor Scott Galloway shares his perspective on how the coronavirus pandemic has boosted already dominant media platforms such as Facebook

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Excerpt from NY Mag -- "One company that came up repeatedly during the show was TikTok. Swisher and Galloway spoke with Vanessa Pappas, TikTok’s general manager, about the Chinese company’s tumultuous week, during which President Trump threatened to ban it, then endorsed Microsoft snapping it up — and the intense scrutiny the company now receiving from all sides."
Faculty News

In an in-depth feature, Professor Edward Altman predicts a surge of “mega” bankruptcies in 2020

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Excerpt from Bloomberg -- "More than 30 American companies with liabilities exceeding $1 billion have already filed for Chapter 11 since the start of January, and that number is likely to top 60 by year-end after businesses piled on debt during the pandemic, according to Edward Altman, creator of the Z-score and professor emeritus at NYU’s Stern School of Business. Companies globally have sold a record $2.1 trillion of bonds this year, with nearly half coming from U.S. issuers, data compiled by Bloomberg show."
School News

Stern's new BS in Business, Technology and Entrepreneurship for undergraduate business students is spotlighted in a new program roundup

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Excerpt from Biz Ed -- "Undergraduates at the New York University’s Stern School of Business now have the option to pursue a new degree program in technology and entrepreneurship. The four-year, STEM-certified bachelor of science in business, technology, and entrepreneurship will enroll its first class of 30 to 50 undergraduates in August 2021. The program, which students will complete as a cohort, consists of a four-part curriculum: an immersive experiential course that integrates entrepreneurship and technology, foundational courses in computer science and data analytics, courses in entrepreneurship that include experiences inside and outside the classroom, and a capstone course in which students will develop their own ventures or work on projects for early-stage startups."
Faculty News

Professor Arun Sundararajan notes that because Microsoft has been focused on the enterprise, the company has been able to operate more successfully than other tech giants in China

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Excerpt from The Wall Street Journal -- "What has aided Microsoft’s relative success in China has been its concentration under Mr. Nadella on selling to business customers rather than trying to tap consumers. 'Because Microsoft has been focused on the enterprise, it’s been a lot easier for them to operate in China,' said Arun Sundararajan, a professor at New York University’s Stern School of Business. 'The conflict of interest between Microsoft products and what the Chinese government is interested in controlling are minimal.'"
Faculty News

Professor Scott Galloway notes that among the Big Tech firms, Apple is the least obvious for antitrust violations because its primary asset is its brand

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Excerpt from Yahoo Finance -- “'Apple is probably the least obvious for antitrust [violations], because the primary asset of Apple, one could argue, is its brand, and then it becomes a question of which company has domain over the brand,' says NYU marketing professor Scott Galloway, author of the 2017 book 'The Four,' about Amazon, Apple, Facebook, and Google.'"
Faculty News

In a video interview, Lord Mervyn King discusses takeaways from his book, ""Radical Uncertainty,"" and what it means for economists and policymakers trying to adjust to the coronavirus crisis and look ahead to the future of the discipline

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Excerpt from CoronaNomics -- "In episode 14 of CoronaNomics, former governor of the Bank of England Lord Mervyn King joins Ben Chu and Lizzy Burden to discuss decision-making and economic planning in a time of radical uncertainty."
Press Releases

NYU Stern Marketing Faculty Available to Comment on “Back to School” Shopping, Retail & Consumer Trends Amidst the Pandemic

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NYU Stern faculty are available to offer perspectives on this year’s back-to-school shopping, retail and consumer trends - including how this landscape is shifting due to Covid-19. The following professors can speak to what we will see this year around promotional and marketing trends, winners and losers in online and offline retail, shifts in consumer sentiment and how brands are leveraging technology in response to the coronavirus.
Faculty News

As part of a Q&A, Professor Aswath Damodaran offers advice for investors to keep in mind while investing during a crisis

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Excerpt from CNBCTV18 -- "Self-awareness during a crisis – Prof Damodaran has been teaching for four decades and his experience across multiple crises is that three things happen to most market participants - you lose perspective, you lose faith in fundamentals, you start reaching out to experts outsourcing your thinking. He said it’s important to get out of 'that morass' as an important first step."
Faculty News

Professors Vasant Dhar, Nicholas Economides and Lawrence White are quoted in a story exploring what the late July Big Tech hearing revealed and what the future might hold for Amazon, Apple, Facebook and Google

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Excerpt from BusinessBecause -- "Professor Nicholas Economides, of NYU Stern, says the Apple CEO's apparent lack of awareness over anti-competitive practices was hard to believe, and likely nothing but a PR stunt. Tough questions were levelled at Sundar Pichai for Google’s ad marketplace, where the company essentially acts as operator of the market, as well as the buyer and the seller, which Professor Vasant Dhar, also of NYU Stern, says risks stifling access and innovation in the digital economy. Professor Lawrence White, of NYU Stern, predicts that the Department of Justice will likely bring a case against Google for unduly favouring its own services in its advertising and search results."
 
School News

Dean Raghu Sundaram, Vice Dean Robert Whitelaw and Academic Director Ashish Bhatia discuss Stern’s new, integrated BS in Business, Technology and Entrepreneurship program for undergraduate business students in a feature story

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Excerpt from Poets & Quants -- "New York University’s Stern School of Business today (July 31) announced the launch of a new STEM (Science, Technology, Engineering, and Math) four-year undergraduate business degree. The Business, Technology, and Entrepreneurship (BTE) program will enroll its first class of 30 to 50 undergrads in August 2021. That number will be closer to 30 in the first year, according to Robert Whitelaw, vice dean of the Undergraduate College at Stern, with the capacity to reach 60 students per cohort moving forward."
Faculty News

In a video interview, Professor Scott Galloway discusses his view on the recent antitrust hearing and earnings results from big tech companies

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Excerpt from Yahoo Finance -- "Scott Galloway, Professor of Marketing at NYU Stern School of Business joins the On the Move panel to discuss the recent tech hearings as well as earnings results from those tech industry giants."
Press Releases

NYU Stern Launches New BS in Business, Technology and Entrepreneurship for Undergraduate Business Students

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New York University Stern School of Business today announced the launch of a new focused undergraduate business degree program in technology and entrepreneurship designed to instill college graduates with an entrepreneurial mindset, and business and technology tools, to play transformative roles in today’s dynamic and tech-driven business world.  
School News

NYU Stern Offers New First Year London Option for BS in Business Students

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In partnership with NYU Global Programs, NYU Stern’s Undergraduate College is offering students a First Year London option in its flagship four-year BS in Business Program for those applying to enter in Fall 2021 (the Class of 2025). Under this option, students will spend their first year at NYU London before returning to Stern’s NYC campus to complete the remainder of their degree program.
Faculty News

Professor Paul Hardart suggests that COVID-19 presents an opportunity for event producers to accelerate the use of technology while providing a way for buyers, sellers and retailers to congregate digitally

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Excerpt from MarketWatch -- "To some degree, the pandemic is accelerating trends related to the use of technology that were already happening before the virus shut down the city in March, said Paul Hardart, a professor at New York University’s Stern School of Business and director of its Entertainment, Media & Technology Program."
Faculty News

In a video interview, Professor Arun Sundararajan discusses the next phase for Big Tech after the leaders of Amazon, Apple, Facebook and Google testified in front of Congress last week

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Excerpt from Bloomberg -- "Arun Sundararajan, NYU Stern School of Business Professor, joins to discuss the next phase for Big Tech after testifying in Congress."
Faculty News

Professor Hans Taparia weighs in on the rise of salad chains

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Excerpt from Business Insider -- "The big change has been around the types of ingredients and the flavors we're using in salads. Falafel, and tofu, and lentils. Plus a combination of interesting flavors, and that's made it possible for a salad to become a complete meal."
School News

Stern’s MBA upcoming admissions events are highlighted in a P&Q roundup of 2020-2021 admissions events at top b-schools

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Excerpt from Poets & Quants -- "In the wake of the pandemic, business schools have learned that prospecting doesn’t necessarily involve ritzy finger foods and crowded halls. Instead, success requires something more fundamental: a great value proposition and authentic relationship-building."
Faculty News

Joint research from Professor Shan Ge examining the drivers of variable annuity sales and the impact of a proposed regulatory change is cited

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Excerpt from ThinkAdvisor -- "Mark Egan, Shan Ge and Johnny Tang have gone and poured grain alcohol on the annuity sales standards conflagration. The fight blazed ferociously in 2016 and 2017, as the supporters and opponents of the U.S. Department of Labor’s original, Obama-era effort battled with policy light sabers."
Faculty News

Professor Karen Brenner weighs in on Under Armour’s accounting practices

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Excerpt from Retail Dive -- "'If the goods are coming back, but you get to make the sale in the quarter and the return is in the next and you book the return and hope people don't recognize it, that's troubling,' Karen Brenner, executive director of law and business at New York University's Stern School of Business, said at the time. 'If a customer says, 'Sure, I'll take the good. I want you to agree that if I don't sell X amount in Y period of time, you'll give me some credit against it,' that may be a legitimate business decision that's correctly booked. So it really depends upon the facts and circumstances surrounding the transactions and that's what the investigation will unearth.'"