Faculty News

Prof. Al Lieberman on Alicia Keys's appointment as Blackberry's global creative director

Excerpt from Bloomberg Businessweek -- “'If I were a superstar, I might look around, think about what’s happened to BlackBerry, and say, "Thanks, but no thanks,”' says Al Lieberman, a marketing professor at NYU and co-author of The Entertainment Marketing Revolution."
Faculty News

Prof. Adam Alter is interviewed about his new book, "Drunk Tank Pink"

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Excerpt from Big Think -- "One of my favorite examples in the book follows a series of hospital patients who were recovering from gall bladder surgery. By accident rather than design, the hospital was designed so half the patients’ rooms looked out onto a brick wall, whereas the others looked out onto a small stand of leafy trees. After surgery, the patients were randomly assigned to recover in one of the two room types. The difference in recovery time and wellbeing was immense. Patients with a view of the trees returned home a day sooner, experienced fewer depressive episodes, and needed half as many painkillers. All this from a view of trees!"
Faculty News

In an op-ed, Prof. Adam Alter explains the connection between colors and perception

Excerpt from Slate -- "It seems crazy to suggest that the same person can be luckier in love because she wears a red T-shirt, that the same football player becomes more aggressive when he dons a black uniform, and that strongmen become weak in the presence of pink paint—but, at least as far as experimental evidence goes, those effects are real."
Faculty News

In an op-ed, Prof. Seth Freeman outlines three ways women can negotiate well at work

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Excerpt from the Huffington Post -- "It may be wise for women to get comfortable being less liked. It may also help to know there are several ways to limit the social cost of asking, and often finesse it. By getting ready to be hard on the problem, soft on the person, women can warmly win their well-deserved place at the table."
Faculty News

Prof. Scott Galloway on the benefits of brand partnerships

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Excerpt from NPR -- "The better brands don't want to be in mediocre distribution. Better distribution doesn't want to carry mediocre brands. So there's always a tussle and an attempt to move up the ladder in terms of finding a husband or a wife that's smarter and better looking than you."
Faculty News

Prof. William Silber on the Federal Reserve's decision to hold its target interest rate near zero

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Excerpt from Bloomberg TV -- "I thought after last month's release where a number of people, including Fed Governor Jeremy Stein, said that people were reaching for yield and this was a potentially dangerous activity that there would be some further push or some further assent for a tightening so I agree that it's not unexpected but disappointing."
Faculty News

Prof. Adam Alter's book, "Drunk Tank Pink," is excerpted

Excerpt from Popular Science -- "Cultural legacies have a similar influence on how we perceive people and social interactions. Just as Chinese people are more likely than Americans to focus on objects, rather than their backgrounds, so they also believe that people are overlapping entities who relate to the other people in their lives. Westerners (people from the United States, Canada, Western Europe, Australia, and New Zealand, for example) are more likely to believe that they are distinct from other people, so even when they become very close to friends or loved ones, they still see themselves as individuals."
Faculty News

In an op-ed, Nobel Laureate Prof. Michael Spence outlines the obstacles to economic reform in Europe

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Excerpt from Project Syndicate -- "No one doubts the depth of Europe’s official long-run commitment to integration. The huge design challenge is to find the right level of mandatory policy convergence – one that works economically and is acceptable politically."
Faculty News

Prof. Panos Ipeirotis's research on Mechanical Turk is featured

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Excerpt from The New York Times -- "Research by Panos Ipeirotis, a computer expert at the Stern School of Business at New York University, estimates that Mechanical Turk alone engages 500,000 active workers in more than 100 countries, with workers heavily concentrated in two countries: the United States (with 50 percent of the total) and India (with 40 percent)."
Faculty News

Prof. Nicholas Economides on the possibility of a bank run in Europe

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Excerpt from Bloomberg TV -- "I think a full-scale bank run hasn't happened yet in Europe but it's very possible and definitely the austerity in Europe doesn't help the United States. Most importantly, the trust and confidence in the banking system has been severely undermined by this EU decision."
Faculty News

Prof. Marcin Kacperczyk on the advantages of smaller mutual funds

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Excerpt from Reuters -- "'The larger you are, the more difficult it is for you' to generate market-beating ideas, said Marcin Kacperczyk, an assistant professor of finance at New York University's Stern School of Business who focuses on mutual funds. 'If you have too much money to manage, you are using the first dollar to find a good pick, but the subsequent picks are naturally worse.'"
Faculty News

Prof. Lawrence White on the likelihood of a run on banks in the United States

Excerpt from New York Daily News -- "Bank runs in the U.S. are rare. Even during the financial meltdown, when financial institutions were on the brink of collapse, there were hardly any runs on banks, White noted."
Faculty News

Prof. Panos Ipeirotis discusses the betting website Intrade

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Excerpt from New York Magazine -- "One bet no one braved was on the future of Intrade itself. A wager on whether the site would close by December 2012 didn’t get any takers. 'Even if you were willing to take that bet and you won,' explained NYU Stern’s Panos Ipeirotis, 'who would pay you?'"
Faculty News

Prof. Aswath Damodaran on the benefits of activist investors

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Excerpt from CNBC -- "He said the game is rigged in favor of incumbent managements and that an activist investor, who like all investors are motivated by hopes of better returns, helps shift the balance of power back. Damodaran added that the sign of a good activist is targeting the right company: 'Once you rock the boat, good things tend to happen.'"
Faculty News

Prof. Thomas Cooley's interview of "Bailout" author Neil Barofsky is featured

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Excerpt from Barron's -- "While the Dow continued its giddy climb to ever-new records last week, Barofsky held forth in an interview conducted by economics professor Thomas Cooley at NYU's Stern School of Business about Barofsky's best-selling book, Bailout, and his impressions of the effectiveness, or lack thereof, of TARP, the auto bailout, the health of Goldman Sachs, Morgan Stanley et al., the Bank of America takeover of Merrill Lynch and surrounding lawsuits, the Dodd-Frank law, and the Volcker rule on proprietary trading."
Faculty News

Prof. Nicholas Economides on the possible impact of the Cyprus bank crisis

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Excerpt from BBC News -- "I don't think we'll get to the point in which the governments are going to impose specific rules that you cannot take so much money out. I don't think we're going to get there. But what's going to happen is that people are going to take their money, transfer it to foreign countries, and then the ECB will have to support with huge amounts of money a number of countries -- not only Cyprus but also Spain, Italy, Portugal, Greece."
Faculty News

In an op-ed, Prof. Arun Sundararajan explains the possible impact of Facebook's graph search

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Excerpt from WIRED -- "Because a steady supply of current preferences and intent is absolutely critical to the success of Graph Search. Yet this supply of social information on Facebook could slow as the very demand for it grows. And it’s in this tenuous balance of Facebook vs. Facebook — not between Google and Facebook or LinkedIn and Facebook or Twitter and Facebook — that the success of Graph Search and its impact on the company will be determined."
Faculty News

Dean Peter Henry on the importance of fiscal discipline, from his book, "Turnaround"

Excerpt from C-SPAN -- "Discipline isn't what you think it means in the context of economic policy. Discipline doesn't mean fiscal austerity nor does it mean wasteful spending. To put it in terms of eating habits, discipline isn't crash dieting or binge eating...Discipline is about finding that middle path to prosperity. So discipline means a sustained commitment to long-term prosperity that's both vigilant and flexible and, very importantly, puts what's good for the country as a whole over what's good for any individual, interest group or person running for political office."
Faculty News

Prof. Jonathan Haidt's research about happiness is cited

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Excerpt from The New York Times Magazine -- "Inspired by the psychologist Jonathan Haidt, whose research connects modern science and spiritual wisdom, Sagmeister’s investigations have included meditation, cognitive therapy and mood-altering pharmaceuticals."
Faculty News

Dean Peter Henry on the importance of discipline in the economy, from his book, "Turnaround"

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Excerpt from HuffPost Live -- "There's what I call right now a false dichotomy between austerity and stimulus. And one of the major themes that I talked about is discipline. And discipline doesn't mean what people typically think it means...Discipline means a sustained commitment to prosperity."
Faculty News

Prof. Steven Blader on how to negotiate when ordering meals with friends

Excerpt from GrubStreet -- "'Negotiations go more smoothly if you talk less about the specific dishes and more about people's interests,' says Steven Blader, who teaches negotiation courses at New York University's Stern School of Business. 'Do they love spicy food? Try to figure out what it is that's underlying their preferences so you don't get a "no" right away. It's a collaborative approach.'"
Faculty News

Prof. Richard Sylla on recent stock return patterns

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Excerpt from The Washington Post -- “'The cycles of overall returns haven’t changed much in two centuries,' Sylla said in an e-mail. 'The market is as risky and potentially profitable as it was a hundred and two hundred years ago.'”
Faculty News

Prof. Jonathan Haidt on how human relationships change our minds on moral issues

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Excerpt from The Huffington Post -- "Haidt concludes that human beings are willing to entertain new ideas and conflicting beliefs when we like the person sharing those ideas or beliefs. Relationship trumps reason, in which being smart means simply being more adept at finding concurring rationalizations for our own beliefs. Engaging in a civil disagreement demands moving beyond building arguments and moving into building relationships."
Faculty News

Dean Peter Henry explains the economic lessons of third world countries

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Excerpt from Yahoo! Finance -- "'We are in a position right now where first world countries, like the United States and countries in the Eurozone, look a lot like third world countries from thirty years ago,' says Henry. 'The key idea is that today's emerging markets, which used to be third world countries, turned themselves around by applying three things: discipline, clarity and trust.'"
Faculty News

Dean Peter Henry discusses the nation's economic outlook

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Excerpt from Bloomberg TV -- "We're still a ways off from where we were in 2007 once we've adjusted for inflation. That's really the key thing. And corporate profits, as high as they are, firms are still not investing the way they were a decade ago. And until we get aggressive corporate investment, property, plant, equipment, etc., we're not going to see the kind of continuous employment gains that we need to see to get unemployment down and, as you say, to get the middle class wages up."