Experience Stern | News & Events

Just in time for the Oscars, Professors C. Samuel Craig and William Greene of the NYU Stern School of Business, and co-author Anthony Versaci of AIG, are releasing a new study demonstrating that online buzz prior to a film’s release is a good indicator of its future box office success. The authors contend that movie studios are in a position to use “e-buzz” to their advantage by adjusting advertising budgets and marketing strategies in real-time to increase the film’s likelihood of success.

Excerpt from Bloomberg View -- "I know there are those who argue that value is in the eye of the beholder, and that any price can be justified if there are other investors who perceive an investment to be worth that amount. That is patently absurd. Perceptions may be all that matter when the asset is a painting or a sculpture, but you buy financial assets for the cash flows that you expect to receive."

On February 18, the NYU Stern Center for Global Economy and Business, led by Professor Kim Schoenholtz, welcomed Jerome Powell, member of the Board of Governors of the Federal Reserve System, for a discussion and Q&A session.

Excerpt from Bloomberg -- "Typically, bloggers bring a couple things. They bring an authenticity, a new voice and they usually bring a younger audience... No brand ever says, 'We have too many 18-30 year old fashionable thought leaders.' You never hear a brand say that, 'Oh, we need more 75 year olds.' You don't hear that a lot. So you [fashion blogger Danielle Bernstein] bring an audience, an authenticity, and also, you bring a business model. You're leaner and meaner."

Excerpt from Fast Company -- "Arun Sundararajan, a professor at NYU, has argued that many parts of the sharing economy could self-regulate, with oversight from the government, the way that nuclear power plants do."

Excerpt from India Today -- "An IIT Bombay alumnus, Jagabathula will receive a total of $500,000 over the next five years to further his research in developing data-driven modelling and learning techniques with the goal of improving the accuracy of operational decision making."

Excerpt from Entrepreneur -- "When discussing how weather affects human behavior in his book Drunk Tank Pink, New York University marketing and psychology professor Adam Alter said, 'Sunshine dulls the mind to risk and thoughtfulness.' Added Alter: 'Happiness sends a signal that everything is fine, the environment doesn't pose an imminent threat, and there’s no need to think deeply and carefully.'"

Excerpt from The Wall Street Journal -- "'Peter’s expertise in the economics of emerging markets and his unique perspective that spans the public sector, academia and business make him a valuable addition to Citi,' Citigroup Chairman Michael E. O’Neill said in a news release."

Excerpt from The New York Post -- "'New York City is one of the most amazing cities in the world. It makes sense to learn about the dynamics of operations management in the context of real businesses,' says Kristen Sosulski, clinical assistant professor of information, operations and management sciences, and director of the center for innovation in teaching and learning at NYU Stern."

Lloyd C. Blankfein, chairman and CEO of Goldman Sachs, and John Sexton, president of New York University, sat down in February to discuss “Global Leadership in the 21st Century” before an audience of more than 400 students. Hosted by the NYU Leadership Initiative and the NYU Stern School of Business, the event drew undergraduate and graduate students from Schools across the University, including the College of Arts & Science, Graduate School of Arts & Science, Law School, Wagner School of Public Service and Stern.

Excerpt from Bloomberg -- "Greece has sort of a creative solution proposed. I'm not sure whether there will be enough support for this so it can be implemented. I think it's very important that some kind of solution be proposed. I think if Greece ends up defaulting, it will be potentially very dangerous for the eurozone as a whole and I think that eurozone participants see that as well and there will be negotiations and I don't know what they'll look like when it's all over."

Excerpt from Financial News -- "Most important, however, is the almost certain increase in shareholder value than would result from a break-up. The combination of the various individual business units might be valued on a stand-alone basis at as much as €55 billion. With today’s market value of €37 billion, reflecting investors’ grim view of the bank’s future, there is a lot of room for creating value through a restructuring. Spinning off the investment bank might be the best way to capture that value."

Excerpt from Bloomberg -- "'Greece finds itself now closer to a new bankruptcy within the euro and potentially' leaving the currency union, Nicholas Economides, professor of economics at Stern Business School, New York University, said in an e-mail. 'Greece could run out of money in March.'"

Excerpt from Financial Times -- "'We are staking out some academic territory and trying to get the university’s brand associated with a new body of knowledge,' says David Yermack, the finance professor at New York University’s Stern Business School, whose MBA course, created with law school colleague Geoff Miller, finished before Christmas. 'This is an entrepreneurial venture for us.'"

Excerpt from Bon Appetit -- "'The first impression I got seeing it was that I could taste it in my mouth,' says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. 'It pushed you to smell, taste, almost feel the ice cream, a sensual delight which people are reluctant to want to indulge in. This really appeals to all the hedonic senses, and there’s nothing to distract from the ice cream, and it doesn’t allow you to get bored or want to zap it. It’s excellent execution!'"

Excerpt from The Globe and Mail -- "Investors looking for decent profits in this environment may have to venture into dangerous neighbourhoods. 'If you are a long-term investor interested in finding bargains, my advice to you is to go where it is darkest, where micro and macro uncertainty swirl around every input and where every estimate seems like a stab in the dark,' writes Aswath Damodaran, a professor of finance at New York University’s Stern School of Business. Prof. Damodaran, who writes an excellent blog, Musings on Markets, provides a few examples in recent posts of stocks that may appear tempting: Petrobras SA, Lukoil OAO and Vale SA."

Excerpt from InsideCounsel -- "'We need 50-50 in the boardroom,' she said. 'A lot of women are ready to take on these positions.' With the increasing presence of women in these roles, especially in the global economy, 'bringing diversity to the conversation will bring a richer decision and outcome,' she added."

Excerpt from Fox Business -- "Well, they've got a clear value proposition, because they've said, you know, we are basically a membership-based online marketplace that's aimed at cost-conscious consumers that are willing to sacrifice speed of delivery for lower prices. It's a very clear... good marketing message. I think there's an exit strategy in play there somewhere. If you look at most start-ups and investors, they're looking for an exit within about a five year time frame, three to five years. This is what he did for Diapers with Amazon, so I think it's going to happen again either with an IPO or a strategic acquisition, which would be Amazon."

Excerpt from CNBC -- "'Watching the EU deal with Greece is a little bit like watching a family deal with a family member with an addiction problem,' said NYU Stern professor Aswath Damodaran. 'Each time the family member enters a rehab, we have a party to celebrate, only to be disappointed again. So, the markets may be celebrating a temporary reprieve but unless the fundamentals change, it will be short lived.'"

Excerpt from TopMBA -- "The interview is an important part of the application process at NYU Stern. We interview everyone we admit to the full–time MBA program, and nearly all interviews are done face-to-face in New York City by a member of our highly-trained admissions team. We believe that interviewing is a skill and we want to have our class selected by people who are experienced, professional assessors of talent."

Excerpt from The Brian Lehrer Show -- "Some of the barriers [to the adoption of electric cars] are really significant and are going to be pretty difficult to overcome. One of the biggest barriers is cost... battery technology cost does not come down very quickly. If you think about Tesla, one of the fascinating things about Tesla is that they use the 18-650 battery, which is the same small-format battery you would have in laptops. And the great strength of this is that it was a mature technology where the cost had already been driven down and we knew how to produce them pretty efficiently. So the strength was that it was already mature, already cheaper. The weakness is that it's already mature and it's already fairly cheap compared to where it can go. So there are not big expectations of driving the cost of that down a lot further. And right now the incremental cost for putting a battery in a car ranges anywhere from $10,000 - $40,000."

NYU Stern today announced that Professor Srikanth Jagabathula, an assistant professor in the Information, Operations, & Management Sciences department (IOMS) at the School, was recently recognized by the National Science Foundation (NSF) with its Faculty Early Career Development Award (CAREER).

Excerpt from Vox -- "Under the alternative scenario, Greece avoids neither fiscal austerity nor a deep recession. But, depending on the details of the simulation, its GDP ends up 5 to 10% higher, and its debt 20% to 25% lower. Overall, the debt of GDP is reduced by about 30 points."

Today, NYU Stern announced the establishment of The Leonard N. Stern New York City Scholarship to support extraordinary New York City high-school seniors who aspire to study business at NYU, but lack the financial means to do so.

Excerpt from Financial News -- "In the meantime, managing transition to a reformed, semi-market economy is going to [be] a major challenge. Cuba lacks almost all the infrastructure it will need to move to the next level, including a basic financial system (banking, securities, insurance) and modern agricultural and industrial bases. How well, and how quickly these can be created will determine whether Cuba, with its 11 million well-educated, increasingly entrepreneurial minded population can make the most of the opportunity."