Faculty News

Professor Samuel Craig discusses the temporary outage of HBO Now during an episode of "Game of Thrones"

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Excerpt from Marketplace -- "'There's a big social element to it,' said Sam Craig, a professor of marketing at the NYU Stern School of Business. 'You want to see it, because you've got friends that watch it, and you want to be able to talk about it. You want to be in the know.'"
Faculty News

In an op-ed, Professor Luís Cabral argues that despite talk of a "Brexit," the European Union has brought multiple economic benefits to the region

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Excerpt from CNBC -- "The consensus seems to be that the European experiment has failed. I beg to disagree; and would argue that, on the whole, the European Union will go down in history as one of the continent's greatest moments."
School News

Professor David Yermack discusses the challenges and opportunities brought on by blockchain technology; his forthcoming course on the subject is highlighted

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Excerpt from the Financial Times -- "Professor Yermack predicts that a technological evolution will shrink the size of the industry’s workforce overall, but in doing so it will create many specialist tech jobs. Stern School will teach its MBA students about digital currencies, blockchains and their growing place in the financial services industry from next spring. It also plans a course for executives."
Research Center Events

Executive Education Short Course: Great Leadership: Developing Practical Leadership Skills

Executive Education Short Course
This program is meant for those who wish to better understand and further develop their potential and propensity to lead others. The program is based on the premise that leadership is not a genetic inheritance. It’s a skill to acquire and master. A journey to commence and complete.
School News

MBA student Bryan Coughlin shares how he balances business school and family

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Excerpt from Clear Admit -- "Coughlin and his wife, Tania, are always looking for ways to squeeze in family time with 20-month-old Joshua wherever they can, even and especially in the busiest stretches of school. Tania, for her part, volunteered to accompany Bryan on his 25-minute walk to school every morning."
Faculty News

Professor Anthony Saunders' joint research on banking executives and risk-taking is featured

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Excerpt from the Financial Times -- "The personality and talent of bank executives is more important in shaping the risk taking of the institutions they work for than pay, bonuses or education, an analysis of more than 1,500 top US bankers has found."
Faculty News

Professor Thomas Philippon's research on the financial services industry is highlighted

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Excerpt from The Guardian -- "Meanwhile, a landmark study by Thomas Philippon, professor of finance at New York University, has calculated the productivity of finance since the 1880s. His central finding is that despite extraordinary improvements in technology and computing driving down costs across a multitude of sectors, there has been no reduction of costs in finance."
Faculty News

Professor Nicholas Economides explains the potential economic consequences of "Brexit"

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Excerpt from Al Jazeera -- "As part of the EU, Britain is part of various treaties with hundreds of countries for preferential treatment. Now all these will have to be negotiated from scratch if Britain leaves the European Union. Additionally, Britain is a financial center for most American corporations to Europe. So the banks, for example, the American banks have their EU operations, the European operations, in Britain. So if Britain is out of Europe, things are going to change. They'll have to move to Frankfurt and so on. Britain is going to lose tremendously as a financial center if that happens."
Faculty News

Professor Scott Galloway's comments on the evolution of the advertising industry are highlighted

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Excerpt from CNBC -- "As Professor Scott Galloway of NYU says, 'Advertising is increasingly a tax that poor people or the technologically unsophisticated pay,'..."
 
Faculty News

Professor Aswath Damodaran's blog post on low interest rates is highlighted

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Excerpt from The Wall Street Journal -- "Aswath Damodaran, a finance professor at New York University and an expert on valuing companies, points out that companies’ past earnings come from a period in which the risk-free rate was much higher."
Faculty News

Professor Richard Sylla comments on Baltimore Gas and Electric Co.'s 200 years in business

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Excerpt from The Baltimore Sun -- "BGE joins a small club of companies to celebrate a bicentennial. The exact number of members is hard to pin down, but many of the companies that make it this far have a few things in common: They offer goods or services that never go out of style, and they are large enough to carry on after a top executive dies, said Richard Sylla, an economic historian and professor at New York University's Stern School of Business."
Faculty News

Professor Arun Sundararajan discusses his new book, "The Sharing Economy"

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Excerpt from Bloomberg -- "Well, I think we're at the early stages of a pretty massive transition in how we organize economic activity. In the 20th century, we reached sort of the pinnacle of organizing economic activity inside massive hierarchies, large corporations. We're starting to take it out of the corporations and have it flow through these things called platforms, like Uber, Airbnb and Etsy."
 
Faculty News

Professor Jeffrey Simonoff's research on the connection between Broadway show reviews and success is featured

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Excerpt from The Economist -- "In a paper published earlier this year, Mr Simonoff and his colleagues found that while shows that received positive reviews in USA Today and the Daily News tended to survive longer on Broadway, reviews in the New York Times has no statistically-significant effect."
Faculty News

Professor Arun Sundararajan's new book, "The Sharing Economy," is featured

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Excerpt from TED -- "Sundararajan, a professor at New York University’s Stern School of Business, sees enough value in the sharing economy — today’s networked, person-to-person exchanges of goods and services — to be an optimist. What’s more, he says, the potential advantages are not just commercial but can make us a more connected and trusting society."
School News

Stern's joint research initiative with CBS on media analytics is highlighted; Professor Henry Assael is quoted

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Excerpt from Broadcasting & Cable -- "'We are glad to partner with CBS on this exciting research initiative,' Assael said in a statement. 'As cross-platform exposure to television shows has increased, "watching TV" has taken on a whole new meaning that has important implications for the media industry and our society that are worthy of serious research.'"
Faculty News

Professor Roy Smith discusses the pursuit of shareholder value

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Excerpt from Marketplace -- "At New York University’s Stern School of Business, finance professor Roy Smith said he teaches that shareholder value is a core tenet of American economics and law. ... But even Smith said companies should adhere to the ethical norms of the era they’re in. 'You can only go so far in the pursuit of pure profits,' he said."
Faculty News

Professor Arun Sundarararajan is interviewed about his book, "The Sharing Economy"

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Excerpt from Bloomberg View -- "We had a well-defined notion a couple hundred years ago of markets where individuals sold to other individuals. We have a pretty well-defined notion today of a large hierarchy that produces and delivers goods and services. I see the sharing economy platforms as somewhere in between. They’re creating this new hybrid between firms and markets, and there’s still a process of figuring out how much of an organization and how much of a market you should be."
Faculty News

In an op-ed, Professor Michelle Greenwald highlights six effective uses of virtual reality in marketing

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Excerpt from Forbes -- "Virtual reality is one of the latest technologies marketers are trying to wrap their heads around to figure out how to best utilize the tool to achieve brand objectives. While we’re only at the tip of the iceberg in terms of impactful ways to use VR for marketing, several pioneers have found creative ways to do it well and support their unique value propositions."
Press Releases

New York University and CBS Corporation Partner on New NYU Stern/CBS Media Analytics Initiative

Henry Kaufman Management Center
New York University and CBS Corporation announce the NYU Stern/CBS Media Analytics Initiative, a new program designed to advance cross-media research by providing a wider understanding of the nature of the interactions between television and other media platforms and how they influence consumer exposure and behavior.
Faculty News

Professor Joseph Foudy discusses Disney's new resort in Shanghai

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Excerpt from ABC News -- "Joseph Foudy, who teaches several courses on Asia and Asian economies at NYU's Stern School of Business, said the resort will likely experience 'teething problems' in the beginning, such as crowd management and other operational glitches, but he predicts the park will be a resounding success."

 
Faculty News

The Ethical Systems "Ethics By Design" conference at Stern is highlighted; Professor Jonathan Haidt is quoted

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Excerpt from Forbes -- “It’s important to also talk about the positive examples of ethical behavior, not just the bad ones. Focusing on the positive reasons you are in business, and reinforcing the good things people do strengthens ethical choices as ‘the norm’ of the organization.”
Faculty News

Professor Richard Sylla reflects on corporations' treatment of employees in the 1950s-1980s

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Excerpt from Marketplace -- "After World War II, American companies 'pretty much had the world to themselves,' Sylla said. Most of their rivals in Europe and Japan were rebuilding after the war’s destruction, so big companies were raking in cash and didn’t have any issue being generous. 'When we compare that time to today, we find everyone seemed to share in the prosperity, from the corporate executives right down to the assembly line workers,' Sylla said."
Faculty News

Professor Aswath Damodaran shares his views on international investing

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Excerpt from CFA Institute blog -- "Damodaran believes that looking for specific countries to invest in is dangerous, cautioning that 'cheap countries are cheap for a reason.' For example, it would be irresponsible to invest more in Russia than its position in the global economy merits, even though it is probably the cheapest market in the world. On the other hand, Brazil looks like a cheap market right now, but investors should find exposure to Brazil at the right price, rather than avoid it outright."
Faculty News

Professor Adam Brandenburger’s joint research on business strategy is cited

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Excerpt from Business World -- "Adam Brandenburger and Barry Nalebluff proposed that bundling complementary products or services enhance customer value and make primary offerings more competitive (HBR, 1995)."
Faculty News

Professor Jeffrey Wurgler's research on index funds is referenced

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Excerpt from Kiplinger -- "Indexes are constructed and then left alone for the most part, right? Not really. Even the S&P 500, which is weighted by market value and is not rebalanced, undergoes 20 to 25 changes in an average year as companies are added to and removed from the index, according to a study by Jeffrey Wurgler, a professor at NYU Stern School of Business."