Experience Stern | News & Events

Excerpt from Recode -- "...commuters in crowded subway trains are about twice as likely to respond to a mobile offer by making a purchase vis-à-vis those in non-crowded trains. The response rate across the entire sample was five times higher than the average response rate of mobile coupons and twice the response rate for location-based mobile coupons."'

Excerpt from AdExchanger -- "A lot of my book talks about the conundrum of consumers getting overwhelmed with ads and offers. The reason is that, as astonishing as it may sound, companies today still don’t have enough data about our preferences. The data exists, but it exists in silos. Someone has to come and stitch the consumer profile together. In the absence of that, brands send us an overwhelming amount of ads because they don’t have enough information about my preferences."

Excerpt from The Washington Post -- "'The U.S. tax code is filled with all kinds of ornaments' that help the oil and gas industry, said Damodaran. A decades-old depletion allowance, for example, allows companies to deduct money as a natural resource is produced and sold. This comes on top of other deductions for various expenses."

Excerpt from The Washington Post -- "'Banks can change their portfolios relatively rapidly, which means they can get into trouble relatively rapidly,' he said. There should be more stress tests, not less, White argued. 'The whole point is that these guys are big and systemic,' White said. 'If they found themselves in an adverse scenario, the consequences are substantial.'"

Excerpt from Business Insider -- "Millennials spend more time watching Netflix than they do all of cable TV combined. The scary thing for Netflix is that Amazon, whose core business isn’t even streaming video is going to spend $5 billion on original content this year, more than NBC or ABC at $4 billion or HBO at $2.5 billion. Netflix is at $6.5 billion."

Excerpt from Forbes -- "Enter important new research, released last summer, which shows that companies that instill a sense of purpose reap meaningful financial benefits. 'Ultimately, our study suggests that purpose does, in fact, matter,' write two of the study’s co-authors, George Serafeim and Claudine Gartenberg, in the Harvard Business Review."

This program will introduce you to a variety of analytical frameworks related to leadership and will focus on how to apply those frameworks to analyze and address important leadership challenges. It will also help you to better understand the context within which leaders typically operate, and help make you more conscious of the choices you make as a leader in an organization.

Excerpt from Publishers Weekly -- "During a presentation called 'A Change-Management Perspective,' he said that failure 'is central to innovation.' He added: 'If you only look at successes, you miss an important aspect. Failure is common and instructive.'"

Excerpt from The Wall Street Journal -- "What you saw coming out of the press releases about climate data, climate analyses, was, I would say, misleading. Sometimes, just wrong, but much more often misleading. For example, in the national climate assessment that came out in 2014, from the US Global Change Research Program, one of the key findings is that hurricane activity increased from 1980. What they forgot to tell you, and you don't know until you read all the way into the fine print, is that it actually decreased in the decades before that. And all of the papers at that time and currently say there's no detectable long-term trend in hurricanes."

Excerpt from Poets & Quants -- "'Because movies are typically made for mass consumption, the portrayal of business professionals in them reflects how MBAs are seen by some non-trivial percentage of the general public at that time. [Pettit] ‘[Twelve Angry Men is] not about business explicitly, but it’s a great example of how to persuade others effectively, which is a critical skill in business. Like many other b-school professors I use it to teach persuasion in my leadership class.' [Leslie]”

Excerpt from The New York Times -- "Thomas Philippon, an economist at New York University, has published papers on the financial service industry’s share of the nation’s gross domestic product, or G.D.P. In the 1920s, finance’s share of G.D.P. doubled, with most of the growth taking place in the second half of the decade."

Excerpt from Mic -- "In this climate, 'consumers are in a mood to notice' a brand's values, Tensie Whelan, director of the Stern Center for Sustainable Business at NYU Stern School of Business, told Mic. 'It's that overall impression... The majority of consumers couldn't care less if 80% of brands disappeared tomorrow.'"

Excerpt from The Washington Post -- “'Wall Street got started under Alexander Hamilton, and it was almost exclusively a province of males and it has just continued that way,' said New York University financial historian Richard Sylla."

On April 20, NYU Stern’s Leadership Development welcomed Joe Berardino, Managing Director, Corporate Transformation at Alvarez & Marsal, for an event entitled "Tales in Leadership: Managing Chaos.” The discussion centered around crisis management and the value of self-awareness in leadership. 

Excerpt from Livemint -- "In the now famous book, Adam Brandenburger and Barry Nalebuff presented a framework of Co-opetition. It’s a strategy that includes simultaneous cooperation and competition between two or more firms, which cooperate in some activities while competing in others."

Excerpt from CNNMoney -- "'I don't think there's a clear approach to be favored one way or the other,' said White, who was also a former board member of the Federal Home Loan Banks under the Reagan administration."

Excerpt from Vocativ -- "'[T]he worldwide value of all bitcoins is only about $20 billion,' says David Yermack, professor of finance at NYU Stern School of Business. '[That’s] not nearly enough to be an alternative to the sovereign currency in a country of any size.'"

On April 19, NYU Stern’s Center for Sustainable Business and the Greater New York City Chapter of the International Society of Sustainability Professions (ISSP-NYC) welcomed Laurent Claquin, Head of Kering Americas, for an event entitled “Crafting Tomorrow’s Luxury.”

Jane Mayer, investigative journalist and author of Dark Money: The Hidden History of the Billionaires, delivered the 12th annual Haitkin Lecture, hosted by NYU Stern’s Business & Society Program. 

Excerpt from NBC News -- "I don't think tech companies are explicitly trying to make their products addictive — at least that's not the term they'd use. I think they'd describe it as 'maximizing engagement,' or, to borrow a term from the gambling industry, maximizing 'time on device.' If you're competing for limited attentional resources, you need to make sure people can't stop using your product once they start."

Excerpt from Business Insider -- "When you buy a share of Snapchat you're giving a 26-year-old money with absolutely no recourse. No shareholder rights whatsoever and you're investing in a company whose losses exceed its top-line and also has probably the world's most agile and competent company in the world — Facebook has decided that they will kill Snapchat no matter what."

On Tuesday, April 18, NYU Stern’s Undergraduate College and Business & Society Program (BSP) in conjunction with the “Law, Business & Society” course, co-hosted the 2017 Ashok C. Sani Distinguished Scholar-In-Residence Lecture, delivered by NYU Trustee Larry Silverstein (ARTS '52), who serves as chairman of Silverstein Properties.

Excerpt from Yahoo Finance -- “Baker, Wurgler and Yu Yuan, authors of the May 2012 study, ‘Global, Local, and Contagious Investor Sentiment,’ were the first to investigate the effect of global and local components of investor sentiment on major stock markets, at the level of both the country average and the time series of the cross-section of stock returns.”

Excerpt from New York Magazine -- "In one study led by the NYU marketing professor Justin Kruger, Epley and his colleagues asked participants to write pairs of sentences — one serious, one sarcastic — on various topics and email them to another subject, who would guess which was which. Senders estimated the sarcastic sentence would be misidentified only 3 percent of the time. Instead, recipients got it wrong five times as often."