Faculty News
Professor Claudine Gartenberg's joint research on the importance of a company's purpose is featured
—
![Forbes logo Forbes logo](/sites/default/files/styles/480w/public/assets/images/con_030508.jpg?itok=C4Xqx5A4)
Excerpt from Forbes -- "Enter important new research, released last summer, which shows that companies that instill a sense of purpose reap meaningful financial benefits. 'Ultimately, our study suggests that purpose does, in fact, matter,' write two of the study’s co-authors, George Serafeim and Claudine Gartenberg, in the Harvard Business Review."
Read more
Read more