Faculty News
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Professor Tülin Erdem is quoted in a feature story on changing consumer preferences in beverages require brands to innovate
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![CNNMoney logo CNNMoney logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030743.jpg?h=cd55d432&itok=fNWZnfhl)
Excerpt from CNNMoney -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."
Faculty News
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![CNNMoney logo CNNMoney logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030743.jpg?h=cd55d432&itok=fNWZnfhl)
Excerpt from CNNMoney -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."