Faculty News
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Prof. Tulin Erdem on P&G's marketing revamp for Ivory soap
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Excerpt from The New York Times -- "Tulin Erdem, a professor of marketing at the NYU Stern School of Business, said the campaign tried to keep up 'with the times without sounding too trendy,' while 'mocking lightheartedly the soap industry.'"
Faculty News
—
Excerpt from The New York Times -- "Tulin Erdem, a professor of marketing at the NYU Stern School of Business, said the campaign tried to keep up 'with the times without sounding too trendy,' while 'mocking lightheartedly the soap industry.'"