Experience Stern | News & Events

Excerpt from Women's Wear Daily -- "'Instagram is top of the funnel, brand-based marketing, and it’s very hard to establish direct attributes and that’s across all mediums. Whether it’s print or marketing, the ROI here [on Instagram] is largely secondary,' he said. Galloway added that since Instagram has an organic reach of 100 percent, it’s hard to over-invest on the platform right now."

Excerpt from The New York Times -- "'It’s brain-dead to start making comments like this on behalf of a brand,' said Scott Galloway, a clinical professor of marketing at New York University’s Stern School of Business. 'This isn’t shooting yourself in the foot, this is taking a machine gun and spraying bullets all over your feet.'"

Excerpt from USA Today -- "'The business says: Try this, it's a great product, it's free,' Galloway says. 'They make it as easy as possible for people to use the product, love it and hopefully can't go without it. Sampling or free has only grown in importance of marketing lexicon.'"

Excerpt from EconTalk -- "Well, we do know for sure that there's a huge excess demand for urban life. People will take huge risks, take on huge costs, to get to cities. They'll live in very difficult circumstances, often illegal, informal circumstances, crime-ridden circumstances, to get the benefits that cities offer. We know that there's a big demand there. And the challenge is how to... have a supply response that could meet that demand."

Excerpt from Financial Times -- "Anindya Ghose, professor of IT and marketing at New York University’s Stern School, says: 'When Apple makes such a big splash, whether it sells or not, it creates an awareness about a gadget of this kind.'"

Excerpt from The Washington Post -- "This picture of who's doing the sharing in the sharing economy today makes this argument from NYU's Samuel Fraiberger and Arun Sundararajan provocative: In the long run, they argue in a new paper, the people who stand to benefit the most from new peer-to-peer rental marketplaces for everything from cars to gadgets are low-income consumers."

Excerpt from TIME -- "While many of China’s wealthiest may have left the country, there are plenty who still fill the highest ranks of government. More than one in seven of the 1,271 richest Chinese are serving in Parliament or its advisory body. These 203 delegates are collectively worth over $460 billion."

Excerpt from The Economist -- "...the paper shows that the benefits of scale are not shared equally among all workers. Using data on wages at British firms, they divide workers into nine groups according to how skilled they are. Over time, they find that the proportional difference in wages between the groups grows as firms get bigger. This trend is driven entirely by a rising gap between wages at the top compared with the middle and bottom of the distribution. As the authors note, this is very similar to the trend in income inequality in America and Britain as a whole since the 1990s, when pay for low and median earners began to stagnate."

Excerpt from BuzzFeed News -- "Scott Galloway, a clinical professor of marketing at NYU’s Stern School of Business, calls this one-product plan 'sniper retail.' 'They’re taking one product and going after it with a laser focus,' he says. 'And they’re much more skilled. Traditional companies might be going after the same thing, but they’re using swords. The startups are trying to achieve the scale and efficiency of a value-based retailer, like Wal-Mart, but at the same time give you the individual attention you’d get from a specialty retailer, like Duxiana. So you feel like you’re getting Williams-Sonoma at a Costco price. That’s a powerful combination.'"

Excerpt from Human Resources Executive -- "Diversity initiatives are effective, but also produce unintended consequences that can limit the career success of the very groups of employees they are intended to benefit. Implementing an affirmative-action plan without taking steps to avoid unintended consequence is unlikely to be an effective solution."

Excerpt from International Business Times -- "'For a long time, we took for granted that all these activities are useful simply because they exist,' says Thomas Phillippon, a professor of finance at the New York University Stern School of Business who studies the efficiency of financial services. 'Now we have the challenge of deciding what’s useful or not.'"

Excerpt from Financial Times -- "I think it's going to be a real challenge, because any time a company goes public and faces the pressures of the market to grow and expand the business, there's a strong pressure to expand the boundaries of what they've been doing and this is a kind of a community that's not an easy one to maintain as it scales larger and larger."

Excerpt from Bloomberg -- "They have to accept the deal with the Europeans. They have to accept the loan deal...commit to reforms, and sign the deal as soon as possible. Six weeks have passed since the new government was sworn in, and we are very few weeks from a Grexit... and it's very irresponsible to keep getting closer and closer to a deadline in which Greece will not be able to pay its civil servants and pensioners."

Except from Financial Times -- "Art’s attractions as an asset class include its portability, lack of correlation with traditional investments and 'safe haven' characteristics. Some critics such as Nouriel Roubini, an economist who is himself an art collector, have said the market is also used for money laundering and tax evasion and have called on regulators to bring it to heel."

Excerpt from Bloomberg -- "Once one country is out, people are going to ask who's going to be next. That's why I think, economically and financially, it doesn't make sense to have a Greek exit."

Excerpt from NDTV -- "'The horrifying collapse of yet another factory is a stark reminder that the root causes of threats to workers rights have yet to be addressed across the manufacturing sector in Bangladesh,' said Sarah Labowitz, an expert on labour rights at New York University Stern School of Business."

The Macro Financial Modeling (MFM) Group Winter 2015 Meeting is co-sponsored and hosted by the Volatility Institute at the NYU Stern School of Business. Scholars, central bankers and practitioners will discuss interactions between credit risks of financial sectors and their respective sovereigns.

Excerpt from Fortune -- "They signal something about you. This is not a timepiece [holding up his watch]. I have not wound it in five years. It’s my vain attempt to express Italian masculinity and signal that if you mate with me I’m more likely to take care of your offspring than someone wearing a Swatch watch."

Excerpt from The Wall Street Journal -- "'It’s very counterintuitive,' said Prof. Jennifer N. Carpenter, whose recent research at New York University Stern School of Business shows prices of Chinese stocks are comparable to U.S. share prices as an indicator of future corporate profits. 'Reforms have been rolling out over the last decade, and markets have gotten better and better functioning.'"

Excerpt from Harvard Business Review -- "Abrupt employee departures are especially hard on the psyche. If you’ve grown to really rely on that person, 'you may feel deserted and alone,' says Anat Lechner, a clinical associate professor of management and organizations at NYU Stern. 'You’re left psychologically and practically without a point person.' Here are some tips to help you manage the separation and make the transition as smooth as possible."

Excerpt from Marketplace -- "'I'm sure they have a contingency plan to deal with this,' says John Horton, from NYU’s Stern School of Business. 'It may take some of the shine off them as an investment, but my guess is we're not going to see Uber close up shop if the jury rules against them.'"

Excerpt from TheStreet.com -- "Sundararjan added, 'There's this growing convergence between online and offline where pure-play online and pure-play physical stores are going to be dominated by these hybrids over the coming years. One part of the motivation here is perhaps preparing for the world where in order to have consumer mindshare you need both online and real world presence.'"
 

Excerpt from Inc. -- "Eggers, and his co-author Lin Song of Beijing's Central University of Finance and Economics, studied two groups---serial entrepreneurs in Beijing and venture capital funded companies in the U.S. They found that the entrepreneurs who failed, but who stuck to the same industry had at least as good, or better outcomes with subsequent businesses as cohorts who changed industries."
 

Excerpt from Luxury Daily -- "'Having established its presence in the market for several years, Fragrance Du Bois is the ideal partner for Xerjoff that enters this market for the first time,' [Serdari] said. 'While Xerjoff is an Italian brand and Fragrance Du Bois is French, in other words both are European, Fragrance Du Bois provides a bridge between the East and West by allowing the locals to take pride in their homegrown natural resources, which are then converted into unique fragrances in the South of France, a region renowned for perfume making.'"

Excerpt from NHK -- "For one company, sure, Apple is huge, but when Samsung has Samsung Play and Google revises Google Wallet, it's only going to increase the whole financial tech market, which is great, again. Because as more companies compete, who benefits? Consumers."