Faculty News
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Professor Tom Meyvis cautions against unequivocally accepting market research amid a lockdown
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Excerpt from The Economist -- "But any evidence of lasting damage to the brand would be slow to emerge, points out Tom Meyvis, a professor of marketing at the Stern School of Business, at New York University. Market research amid a lockdown is unreliable, as is purchasing behaviour during a global recession."
Faculty News
—
Excerpt from The Economist -- "But any evidence of lasting damage to the brand would be slow to emerge, points out Tom Meyvis, a professor of marketing at the Stern School of Business, at New York University. Market research amid a lockdown is unreliable, as is purchasing behaviour during a global recession."