Press Releases
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New Study Finds Measurable Return-On-Investment of Academic Research on B-School Performance
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In publishing the first empirical evidence measuring the value of academic research on business school performance, NYU Stern Marketing Professor Peter Golder, with Debanjan Mitra of the University of Florida, use data to challenge the widely publicized 2005 Harvard Business Review opinion-based attack by Bennis and O'Toole on business schools for becoming too focused on research at students' expense. Golder and Mitra's research appears in the September 2008 issue of The Journal of Marketing.
Press Releases
—
In publishing the first empirical evidence measuring the value of academic research on business school performance, NYU Stern Marketing Professor Peter Golder, with Debanjan Mitra of the University of Florida, use data to challenge the widely publicized 2005 Harvard Business Review opinion-based attack by Bennis and O'Toole on business schools for becoming too focused on research at students' expense. Golder and Mitra's research appears in the September 2008 issue of The Journal of Marketing.