Press Releases
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NYU Stern Study Shows Customers Are Willing to Pay More for Socially Responsible Products
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Professor Russ Winer, chair of NYU Stern’s Marketing Department, along with Stern PhD student Stephanie Tully, examine the willingness to pay for socially responsible products in their new paper, "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."
Press Releases
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Professor Russ Winer, chair of NYU Stern’s Marketing Department, along with Stern PhD student Stephanie Tully, examine the willingness to pay for socially responsible products in their new paper, "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."