Press Releases
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Commuters in Crowded Subway Trains Are More Likely to Respond to Mobile Promotions
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Commuters in crowded subway trains may welcome targeted promotions on their mobile phones and are about twice as likely to respond by making a purchase as in non-crowded trains while in transit, say NYU Stern Professor Anindya Ghose, Co-Director of Stern’s Center for Business Analytics, and his co-authors, Michelle Andrews and Xueming Luo of Temple University and Zheng Fang of Sichuan University.
Press Releases
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Commuters in crowded subway trains may welcome targeted promotions on their mobile phones and are about twice as likely to respond by making a purchase as in non-crowded trains while in transit, say NYU Stern Professor Anindya Ghose, Co-Director of Stern’s Center for Business Analytics, and his co-authors, Michelle Andrews and Xueming Luo of Temple University and Zheng Fang of Sichuan University.