Press Releases
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What Lessons Can the Sponsored Search Markets Learn from Financial Markets
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According to NYU Stern Professors Vasant Dhar and Anindya Ghose, sponsored search on the Internet is currently mispriced, because it takes time for the market to absorb new information about keywords—whether they have become more or less valuable. Relating the nascent sponsored keyword search market to pre-algorithmic financial markets, the professors offer lessons from finance to capitalize on current market inefficiencies in order to optimize sponsored search portfolios and to determine how to better price keywords.
Press Releases
—
According to NYU Stern Professors Vasant Dhar and Anindya Ghose, sponsored search on the Internet is currently mispriced, because it takes time for the market to absorb new information about keywords—whether they have become more or less valuable. Relating the nascent sponsored keyword search market to pre-algorithmic financial markets, the professors offer lessons from finance to capitalize on current market inefficiencies in order to optimize sponsored search portfolios and to determine how to better price keywords.