Press Releases
—
New NYU Stern Study Shows that a Major Tony Award Lengthens a Show’s Run by Almost 50 Percent
—
NYU Stern Professor of Statistics Jeffrey Simonoff, Lan Ma Nygren of Rider University and Stern PhD student Nikolay Kulmatitskiy find that winning a major Tony Award increases the length of a production’s expected run by about 50 percent. Additionally, each major Tony nomination alone is associated with a roughly 30 percent longer expected show run.
Press Releases
—
NYU Stern Professor of Statistics Jeffrey Simonoff, Lan Ma Nygren of Rider University and Stern PhD student Nikolay Kulmatitskiy find that winning a major Tony Award increases the length of a production’s expected run by about 50 percent. Additionally, each major Tony nomination alone is associated with a roughly 30 percent longer expected show run.