Faculty News

Prof. Thomaï Serdari is interviewed on luxury car marketing

Marketplace Logo
Excerpt from Marketplace -- "In recent years Cadillac has had little to tout besides its high end Escalade SUV. In order to become relevant again, Serdari believes the brand needs to cut back its offerings, and go upmarket to firmly re-establish itself on the high end of luxury, a place BMW, Audi and Mercedes already occupy. 'Then perhaps they can reverse their strategy and start targeting the mass market with less expensive models.'"
Faculty News

Prof. Scott Galloway's comments on Google+ at the DLD conference are highlighted

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Excerpt from Forbes -- "'Google+ is already dead,' said Scott Galloway, Clinical Professor of Marketing, NYU Stern, Founder & CEO of L2, a business intelligence firm, in Munich last month. 'It has a 98% decline in engagement rate, year-over-year.'"
Faculty News

Profs. Adam Alter and Deepak Hegde are named to the Poets & Quants "World’s Best 40 Under 40 Business School Professors" list

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Excerpt from Poets & Quants -- "Alter provides Stern students with valuable insights into one of the most important skills in business: understanding what makes people tick. ... At Stern, Hegde has received extremely high ratings for his teaching in the part-time Langone MBA program. Of particular interest to his students may be Hegde’s research finding that venture capitalists are more likely to put money into startups with executives from the same ethnic background, and that when VCs and entrepreneurs shared the same ethnicity, startups were more successful."
Faculty News

Prof. Dolly Chugh's research on race and gender bias in academia is featured

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Excerpt from The Chronicle of Higher Education -- "Efforts to increase diversity among the faculty will be stymied if female and minority students aren’t given the same encouragement and support to enter doctoral programs, the researchers note."
Faculty News

Prof. Nouriel Roubini explains why he believes Greece's debt crisis will not lead to an exit from the European Union

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Excerpt from Bloomberg -- "I still have the view that, probably, the probability of a Greek exit from the Eurozone is very limited. Of course, both sides are playing hardball... There's not going to be any debt value reduction for the time being. Maybe maturity extension. So I'm still of the view that, step by step, they're going to reach a deal... This saga is going to continue, but short of a Greek exit."
Faculty News

Prof. Adam Alter discusses his research on pronounceable names

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Excerpt from OZY -- "Names induce certain sentiments in the same way. 'What does a name remind us of, and is it appealing — does it glide off the tongue? Those are the biggest drivers in name choice,' says Adam Alter, a marketing professor at NYU’s Stern School of Business who has studied the perception of names."
Research Center Events

CGEB-CREFR Conference on China's Real Estate Markets

Conference on China's Real Estate Markets
On April 17, NYU Stern’s Center for Global Economy and Business (CGEB) and Center for Real Estate Finance Research (CREFR) co-hosted the Conference on China's Real Estate Markets. The conference brought together leading experts on China's real estate markets for an in-depth discussion of the origins of the Chinese property boom and a study of its consequences for the Chinese macro-economy, financial institutions and markets, government and the rest of the world.
Research Center Events

NET Institute Conference on Network Economics

Street view of the Henry Kaufman Management Center
Distinguished academics from around the world will convene to share their research in the rapidly evolving field of network economics at the 2015 NET Institute Conference, held in partnership with NYU Stern’s Center for Global Economy and Business.
Faculty News

Prof. Nicholas Economides's research on net neutrality is highlighted

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Excerpt from Livemint -- "The entire Net neutrality debate can be seen through the prism of such platform markets. After all, the telecom company providing Internet access deals with two sides: content providers and consumers. A fine analysis of digital networks as two-sided markets was made by the splendidly named Nicholas Economides of the Stern School of Business and the Swedish economist Joacim Tag."
Faculty News

Prof. Scott Galloway's comments on wearable technology are highlighted

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Excerpt from Computer Weekly -- "At the Demandware Xchange 2015 conference in Las Vegas, Galloway claimed the Apple Watch signals a nail in the coffin of the wearables market, because everything people can do on a wearable they can do on their phone.According to Galloway the Apple Watch is the deathblow to the overestimated wearables market, because the current conception of wearables is just an extension of your phone that does not add much additional value."
Faculty News

Prof. Holger Mueller's research on corporate debt and job security is featured

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Excerpt from Financial Times -- "The most recent US downturn was so painful because US households’ borrowing binge in the first half of the 2000s left them stuck repaying large debts (often against assets that had plunged in value) and unable to spend money on new goods and services that they actually wanted... A fascinating new paper by Xavier Giroud and Holger Mueller argues that many US companies went through a similar experience, and that this made the downturn about twice as worse as it otherwise would have been."
Faculty News

Prof. Holger Mueller and Thomas Philippon's research on family businesses and labor relations is cited

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Excerpt from The Economist -- "Holger Mueller and Thomas Philippon, of New York University’s Stern Business School, suggest that family companies tend to have better labour relations than other firms. They keep their workers for longer and can call on deeper reserves of loyalty."
Faculty News

Prof. Johannes Stroebel's research on long-term discount rates is featured

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Excerpt from The Economist -- "Financial assets indicate how society values time. However, not many assets exist for very long but finite time periods... This is a problem when thinking of things far into the future—such as the long-term economic impacts of climate change... New research by Stefano Giglio, Matteo Maggiori and Johannes Stroebel of Chicago, Harvard and New York Universities tries to get around this problem. They exploit a quirk in the British and Singaporean real-estate markets... With this, the three economists can estimate the discount rate used to value very long-term assets."
Faculty News

NYU Global Research Prof. Ian Bremmer explains why Vladimir Putin is one of TIME's 100 most influential people

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Excerpt from TIME -- "Putin’s place on this year’s list comes thanks to his gravity-defying ability to confront the West in ways that boost his popularity in a country suffering through an economic meltdown for which his own policies are largely responsible. No leader arouses more fascination around the world, because his actions speak a language of defiance that so many of his people want to hear, lifting him to levels of popularity that other leaders can only envy."
Research Center Events

Global Business Models for Speed and Scale

Henry Kaufman Management Center
The NYU Stern Center for the Globalization of Education and Management and the Center for Global Enterprise will host "Global Business Models for Speed and Scale," a conference on globalization and business, April 16-17.
 
Faculty News

Prof. Nicholas Economides is interviewed about Google's antitrust lawsuit

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Excerpt from NPR -- "Economides says the biggest complaints against Google are coming from American companies, especially Microsoft, which was once itself a target of antitrust regulators in both Europe and the U.S. Economides says it's possible that U.S. regulators could still take action against Google. He says they're probably watching the European case very closely."
Faculty News

The Urbanization Project's Charter Cities initiative, led by Prof. Paul Romer, is highlighted

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Excerpt from The Week -- "The second is charter cities, the brilliant idea by the development economist Paul Romer to create new 'Hong Kongs' in the world's poorest areas. Just as British governance in Hong Kong enabled millions of Chinese to escape Communist poverty — and eventually helped lead the Chinese Communist regime to reform, lifting hundreds of millions more out of poverty — this could be repeated across the world's poorest areas."
Press Releases

Data-Driven Management Is Not a Panacea for Improving Employee Performance

Steven Blader and Claudine Gartenberg
Companies should think twice before adopting data-driven management tools designed to spark friendly competition among employees, say NYU Stern Professors Steven Blader and Claudine Gartenberg and Columbia University Professor Andrea Prat in their new research paper, “The Contingent Effect of Management Practices.”
Faculty News

Prof. JP Eggers discusses Blackrock Chairman & CEO Larry Fink's views on short-term results and activist investors

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Excerpt from Nightly Business Report -- "In general, I would say that most of the activism that’s out there that goes beyond the monitoring of the CEO to make sure that they’re not engaging in kind of self-interested behavior tends to be value-destroying, because for the most part, there’s no way that those activist investors have got better information about how to run the company than the CEO does. If they really have better information, then the board should be firing the CEO and bringing in somebody new."
Faculty News

Prof. Nicholas Economides on Google's antitrust lawsuit in the European Union

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Excerpt from BBC -- "The law is stricter in the European Union... It's significantly stricter as to what defines... dominance. In the United States, people would say dominance requires 65% or more market share. Well, in the European Union, it may be 50, it may be even 40. So, that's a big difference. In the particular case we have in mind here, that doesn't really matter that much because Google has 90% market share in search in Europe. Therefore, the issue is not so much whether it's a dominant firm or not. It's more of the issue whether the particular allegations are seen by the Europeans as much more anti-competitive than by the Americans."
School News

NYU Stern undergraduate student Anish Patel, founder of Uplift Humanity, is featured

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Excerpt from Vogue India -- "A non-profit, Uplift rehabilitates orphans and juvenile delinquents across India by delivering vocational training alongside a range of 'soft skills' to hundreds of (as he dubs them) at-risk youths. Ever the multitasker, Patel, who has his sights on a career in management consulting, just unveiled Uplift's fifth location in Delhi."
Faculty News

Prof. Holger Mueller's research on the impact of corporate debt is featured

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Excerpt from Bloomberg -- "When faced with plunging household demand, leveraged firms 'do not (or cannot) raise additional external finance' they write in the paper. 'Instead, high-leverage firms reduce employment, close down establishments, and cut back on investment.'"
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer explains the significance of the Trans-Pacific Partnership to President Obama's legacy

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Excerpt from TIME -- "In the next few days, the Senate will begin debate on one of the most important questions it will answer this decade—whether to grant the President 'trade promotion authority' (TPA), also known as “fast track.” This move would give President Obama and his successors the authority to place trade agreements before Congress for a simple up-or-down vote, denying lawmakers the chance to filibuster or add amendments to the deal which change its rules."
Faculty News

Prof. Thomaï Serdari on how luxury brands cater to wealthy clientele

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Excerpt from Quartz -- "Many world-class brands, such as Hermès and Christolfe, are constantly introducing ever-more exclusive clubs to ensure that their customers feel a consistent, heightened sense of 'specialness.' 'The irony but also allure about [these] clubs is that no one knows the exact list of clients (other than the corporate staff), but also no one can ask to be allowed into the club,' writes Thomaï Serdari, a professor of marketing at New York University’s Stern School of Business in an email to Quartz. Serdari is the editor of Luxury: History, Culture, Consumption.. 'In other words, one may be a member without knowing it.'"
Faculty News

Profs. Steven Blader and Claudine Gartenberg's research on data-driven management is featured

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Excerpt from The Wall Street Journal -- "Managers are giving employees more information about their performance, and some are sharing information about how different workers stack up. But sometimes, a bit of data can be a dangerous thing. That is the finding of a new working paper from researchers at Columbia University and New York University, who studied a friendly competition among truckers at a large North American logistics firm and found that, in certain work environments, revealing performance data can backfire."