Faculty News
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Professor Thomaï Serdari offers her perspective on how cocktails can be positioned as part of luxury experiences by brands
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![The Cocktail Lovers magazine logo The Cocktail Lovers magazine logo](/sites/default/files/styles/192w_x_144h/public/assets/images/thecocktaillovers192x144.jpg?h=cd55d432&itok=u7zjumbB)
Excerpt from The Cocktail Lovers Magazine -- "Luxury in its purest form is a good company with heritage and pure product that delivers quality -- that's the same in any industry. These true luxury companies are very much consumer or service experience driven and want to maintain very high quality product."
Faculty News
—
![The Cocktail Lovers magazine logo The Cocktail Lovers magazine logo](/sites/default/files/styles/192w_x_144h/public/assets/images/thecocktaillovers192x144.jpg?h=cd55d432&itok=u7zjumbB)
Excerpt from The Cocktail Lovers Magazine -- "Luxury in its purest form is a good company with heritage and pure product that delivers quality -- that's the same in any industry. These true luxury companies are very much consumer or service experience driven and want to maintain very high quality product."