Experience Stern | Faculty & Research

Excerpt from HBS Working Knowledge -- "When faced with a decision on how to allocate resources between themselves and others, some people are 'pro-social,' meaning they are likely to value more equal distributions of resources, while others are 'pro-self,' meaning they try and maximize value for themselves. ... Santana explores these questions in a new working paper, Because We're Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts, written with Vicki G. Morwitz, the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University's Stern School of Business."

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