Research in the News
Professor David Yermack is interviewed about his research measuring the impact of Michelle Obama's fashion choices
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![Associated Press logo Associated Press logo](/sites/default/files/styles/480w/public/assets/images/con_031530.jpg?itok=Rc20DbUe)
Excerpt from the Associated Press -- "Do you remember what Pat Nixon or Laura Bush wore? She has the ability to hold the interest of the consumer in a way that almost no one else does. I've looked far and wide — Kate Middleton, Carla Bruni. Nobody begins to approach Mrs. Obama on this."
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