Research in the News
Professor Anindya Ghose's research on the connection between crowded trains and the effectiveness of mobile ads is featured
—
![Daily Mail logo Daily Mail logo](/sites/default/files/styles/480w/public/assets/images/con_032858.jpg?itok=Tcylk8B_)
Excerpt from The Daily Mail -- "Depending on location of the subway and the mobile user, people may be shopping for a slew of different items, largely influenced by their setting. ‘People at a crowded restaurant or stadium may focus on food, companions, or a game, rather than the ads,’ says Ghose."
Read more
Read more