Berkley Center | Entrepreneurs in Residence

Rob Fassino and his three partners founded The Knot, Inc. (now XO Group Inc; NYSE: XOXO), a global media and technology leader devoted to weddings, pregnancy and everything in between. The Knot’s fresh voice, stylish ideas and multiple-media platform took the wedding world by storm, catapulting it to become the #1 wedding brand and the #1 registry site (WeddingChannel.com) serving 2 million brides annually. Prior to his 10-year service at XO group Rob co-founded and directed the interactive division of Margetotes Fertitta + Partners advertising, providing online production, marketing and consulting services to clients including Sotheby’s, Stolichnaya and the McGraw-Hill companies. Following XO Group Rob developed the strategies, business models and digital product extensions for the comic brands of United Media, a $100MM global syndication/licensing company. Rob holds a bachelor’s degree (Film) from NYU’s Tisch School of the Arts.

Expertise:

Digital Product Development
Product Positioning
Pitch preparation
Business development and strategic partnerships
Online media and marketing
Sales/account management
Audience analytics/assessment