Experience Stern | News & Events

The Foundation for Social Change, the United Nations Office for Partnerships and the NYU Stern School of Business are teaming up to host the third annual Global Conference for Social Change: Making the Business Care for Sustainability. This year’s event will recognize the annual Leader of Change award – organizations committed to FSC’s mission of building a business case for environmental sustainability.

New York University Stern School of Business has announced the creation of a Center for Business Analytics headed by Information Systems Professors Vasant Dhar and Anindya Ghose. This new Center will foster collaborative inquiry in the field of Business Analytics across the Stern School, New York University, and the global research community.

The NYU Stern Center for Measurable Marketing conference will convene marketing leaders and top academics to explore the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase and post-purchase phases. Attendees will learn best practices along the path-to-purchase in measurement, digital, social and mobile, and hear from experts who are driving the new consumer journey.

Does focusing managers on the power they wield give rise to bad management? According to new research from professors at NYU Stern and Cornell, managers who have a heightened sense of their power treat others less fairly compared to individuals who see themselves as less powerful. But when it comes to self-perceptions of status, the roles reverse.

Xavier Gabaix, NYU Stern Professor of Finance, was awarded the 2012 Lagrange-CRT Foundation Prize for his research in complex systems, in particular for his work on power laws in financial markets and macroeconomics. Each year, the international Prize is awarded to a scientist or scientists under the age of 50 for their achievements, theoretical and experimental, relevant to the progress, applications and dissemination of complexity science.

In a new paper, published today in Science, Sinan Aral, NYU Stern Assistant Professor of Information, Operations and Management Sciences, and his co-author Dylan Walker, a research scientist at Stern, present a new method to measure influence and susceptibility in social networks.

NYU Stern is introducing a new Essay 2 to its full-time MBA application for Fall 2013 applicants, the first major change in the essays in six years. The question will assess an applicant’s fit with the Stern mission and mindset about creating value in an environment of increased ambiguity. The School believes these qualities are essential to lead in today’s global business environment.

A new study from Professor Heski Bar-Isaac suggests online hospital rankings may be detrimental to patient welfare.

NYU Stern Professor of Statistics Jeffrey Simonoff, Lan Ma Nygren of Rider University and Stern PhD student Nikolay Kulmatitskiy find that winning a major Tony Award increases the length of a production’s expected run by about 50 percent. Additionally, each major Tony nomination alone is associated with a roughly 30 percent longer expected show run.

Building on its strengths in economics, finance and global commerce, New York University Stern School of Business has established the Center for Global Economy and Business to promote faculty research into the global aspects of modern economies and business.

NYU Stern, with support from its Social Enterprise Association MBA club, announces the establishment of a Loan Assistance Program for full-time, part-time and Executive MBA graduates. The Program seeks to reduce the financial burden of repaying business school loans among graduates who pursue career paths in social enterprise.

New research by Professor Tom Meyvis and co-authors suggests consumers are more willing to switch their preference from a low-status brand to an extension of a premium brand that isn’t a natural fit for the product category when marketers add a picture of the product in question or allow consumers to compare brands rather than judge each brand separately.

Maria Bartiromo, anchor of CNBC’s “Closing Bell,” and anchor/managing editor of the nationally syndicated “Wall Street Journal Report with Maria Bartiromo,” will be the keynote speaker at NYU Stern’s 2012 Graduate Convocation ceremony.

New York University Stern School of Business today announced that Jonathan Haidt will join its faculty in the fall of 2012 as the Thomas Cooley Professor of Ethical Leadership.

New York University Stern School of Business today announced a new Master of Science in Business Analytics that will be offered in Shanghai and at the School’s Washington Square campus beginning in May 2013.

The American Academy of Arts and Sciences (AAAS) has elected eight New York University faculty as fellows: Crispin James Garth Wright, a professor of philosophy; Yacov Trope, a professor of psychology; Danny Reinberg, a professor of biochemistry and molecular pharmacology, NYU School of Medicine; Elizabeth Phelps, a Silver Professor of Psychology and Neural Science; Paul Boghossian, a Silver Professor of Philosophy; Richard Sylla, Henry Kaufman Professor of the History of Financial Institutions and Markets at NYU’s Stern School of Business; Daryl Levinson, David Boies Professor of Law at NYU’s School of Law; and Marvin Trachtenberg, Edith Kitzmiller Professor of Fine Arts at NYU’s Institute of Fine Arts.

The Craigslist website has become synonymous with easily linking up buyers and sellers of products and services in many US states with no monetary cost. According to new research by Anindya Ghose, Associate Professor of Business Associate Professor of Information, Operations and Management Sciences, with doctoral student Jason Chan, the online classified may provide more than a forum for commerce and camaraderie, and indeed comes with a high cost. The authors find that the expansion of Craigslist into different US states over eight years has increased the incidence of sexually transmitted diseases (STDs) because of the personal ads that enable casual sexual encounters.

Combining its strength in finance with eminent scholars pursuing the study of real estate from the perspective of financial markets, economics, and commercial real estate development, NYU Stern launches a new Center for Real Estate Finance Research.

Researchers at NYU Stern's Center for Measurable Marketing (CMM) announced today that M&M'S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM's in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.

“Believing is seeing” for people with high status, and because they expect the world to respond favorably to them, they perceive that it does, say NYU Stern Assistant Professor of Management Nathan Pettit and his co-author Nino Sivanathan of London Business School in “The Eyes and Ears of Status: How Status Colors Perceptual Judgment” (to be published in the May issue of the Personality and Social Psychology Journal).

Viral Acharya, C.V. Starr Professor of Economics, was selected to receive the inaugural 2011 Banque de France-Toulouse School of Economics Junior Prize in Monetary Economics and Finance.

The NYU ProMotion Pictures program facilitates interdisciplinary media projects among students within the Stern School of Business, as well as the Interactive Telecommunications Program and the Graduate Film Program, both in the Kanbar Institute of Film and Television at the Tisch School of the Arts. The SUBWAY® brand challenged students to develop a scripted episodic web series based on a brand brief entitled, Every Breakfast Sandwich Tells A Story.

With an increasing demand on physicians to manage both patient care and the business of medicine, NYU School of Medicine and NYU Stern School of Business now offer an MD/Master of Business Administration (MBA) dual degree program.

To more formally prepare MBA students with the strategic and analytical skills to guide organizations navigating a digital world, NYU Stern has launched a Digital Marketing specialization. Starting in spring 2012, students have the opportunity to focus their studies on a mix of marketing and information systems (IS) courses that will equip them with the knowledge to create value in an increasingly complex and changing digital world.

Having a simple, easy-to-pronounce name is more likely to win you friends and favor in the workplace, a study by Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern School of Business, has found.