Faculty News
—
Professor Vicki Morwitz is quoted in a feature story on how consumers can avoid hidden fees
—
Excerpt from Consumer Reports -- "'Once people have spent time searching a price, they are less likely to start over when they see the fees,' says Vicki Morwitz, a professor of marketing at the New York University Stern School of Business. 'They often mistakenly assume competitors will have the same fees,' she says."
Faculty News
—
Excerpt from Consumer Reports -- "'Once people have spent time searching a price, they are less likely to start over when they see the fees,' says Vicki Morwitz, a professor of marketing at the New York University Stern School of Business. 'They often mistakenly assume competitors will have the same fees,' she says."