Faculty News

Professor Lawrence White shares his views on the recent jobs report

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Excerpt from Knowledge @ Wharton on Sirius XM -- "I see it as a very favorable strong report. Adding 164,000 jobs, that ain't chopped liver as my grandmother might have said, and the unemployment rate down to 3.9 percent...[the] lowest in almost 20 years, since the year 2000. The one puzzling thing is that the labor force participation rate went down. We would have expected with tighter labor markets for that participation rate to go up as employers reach deeper into the pool of the not-in-the-labor-force and try to train or accommodate or find employees in that labor group."
Faculty News

Professor Alixandra Barasch is interviewed about her joint research on how taking photos impacts experiences

Excerpt from PsychCentral -- "'I don’t say photo taking is bad or good because it depends on your goal,' says Barasch. 'If your goal is to focus on the visual, photography does a lot to draw you in. But if you are taking photos for other goals, you may be missing out on cues in your environment.'"
Faculty News

Professor Russell Winer is interviewed about how the NRA uses its TV network to garner support

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Excerpt from Dallas News -- "There are two persistent themes repeated on NRA TV that are classic marketing tactics — fear and patriotism, Winer said. Those are powerful signals to people who are already disposed to watching NRA TV. 'Obviously, not everybody feels, even among gun owners, that if you take away, say, AR-15s, there's going to be a slippery slope to killing the Second Amendment,' Winer said. 'But if you hammer it home relentlessly, you might have an impact on that group.'"
Faculty News

Professor Arun Sundararajan is interviewed about how a new California court ruling may impact workers and platforms in the sharing economy

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Excerpt from WIRED -- "New York University Stern School of Business professor Arun Sundararajan says the gig economy will survive, but prices will be higher, at least in California, and push companies to adopt more automation. 'It doesn't threaten the long-term viability of businesses as a whole, but I think it will shrink their market in the short term because it will decrease sales,' Sundararajan says."
Faculty News

Professor Scott Galloway discusses Apple's earnings and strengths as a brand

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Excerpt from CNBC -- "This is an incredible brand. It's a luxury brand that pulled the ultimate gangster move that created more shareholder value than any other business move. And that was the crazy irrational decision to reallocate money out of advertising and open stores."
Faculty News

In an in-depth interview, Dean Emeritus ​and Professor ​Peter Henry underscores the ​importance of free trade to drive global economic growth

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Excerpt from Bloomberg -- "We teach truth and we teach facts, we teach logic and right now, the key things we are talking to our students about in economics is number one, the world has gotten a lot better economically in the last thirty years because of free trade. So we got to continue to have open borders, we have to think about the fact that the U.S. economy is now roughly 25 percent of global GDP but only 5 percent of global population, that doesn't happen without free trade."
Faculty News

Professor Jonathan Haidt's work on viewpoint diversity is featured

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Excerpt from The Chronicle of Higher Education -- "Jonathan Haidt and Sean Stevens wrote in a pair of posts on the site in mid-March that concern is warranted and that attention should be paid to the younger generation of college students because of their changing attitude toward free speech on campuses. Haidt, who is a professor in the school of business at New York University, told The Chronicle on Monday that those who deny there has been a major shift in students’ attitudes have made a good contribution to the debate."
Faculty News

Professor Nicholas Economides argues that a merger between Sprint and T-Mobile would mean higher prices for consumers

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Excerpt from CNBC -- "I think the market got it right, that the deal is unlikely to be done. The deal is very likely to increase prices for all consumers and it's very likely that the Department of Justice is going to try to intervene and stop the deal. It's very hard to go from four companies to three companies without prices increasing."
Faculty News

Professor Michael Spence discusses the role public and private sectors need to play in helping people prepare for workforce changes

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Excerpt from McKinsey Global Institute -- "The other piece that I don’t think gets talked about enough is that the business side of this is really important. You can’t do this effectively—this is my judgment—if business thinks labor is just another input where the goal is to minimize costs, and you get rid of it when you can. That’s not the way it works in the societies and the economies that seem to be succeeding most with this."
Faculty News

Professor Anindya Ghose is interviewed about Flipkart's partnership with Walmart

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Excerpt from the Economic Times -- "'To anyone who was looking for a pure Indian ecommerce success story, this deal will be seen as a disappointment,' says Anindya Ghose, a professor at New York University. 'It indicates yet another failure of a primarily homegrown Indian firm (Flipkart, for all its foreign investors, is an Indian firm) to take on an MNC Amazon) and compete credibly without having to partner with another MNC (Walmart).'"
Faculty News

Professor Baruch Lev's joint research on the importance of intangible assets in earnings reports is featured

Excerpt from the New Zealand Herald -- "Gu and Lev write: 'we assert that a shift of focus for security analysis and valuation is called for — from the prediction of earnings or related accounting measures to a comprehensive evaluation of an enterprise's competitive advantage through a careful consideration of its operating strategic assets and their deployment'."
Faculty News

Professor Thomaï Serdari shares insights on partnerships between real estate developers and fashion brands

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Excerpt from Mansion Global -- "By teaming up with developers, fashion companies find an opportunity to expand beyond their own volatile industry, according to Ms. Serdari. 'All fashion companies have exactly the same problem—it is hard to keep up as culture changes,' she said. 'Fashion brands need to find a way to get out of that predicament.'"
Faculty News

Professor Adam Alter shares insights on how programmers design addictive digital feedback loops, from his book, "Irresistible"

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Excerpt from PCMag -- "Let's say you're wondering whether a quest is more engaging if you're trying to save someone versus trying to find an artifact. So you run an A/B test releasing version A to five million people and version B to five million people. You measure different metrics, like how many people return to the mission more than once and how long they spend. If you discover version A works better, you go with the red code and put aside the yellow. And you keep doing that until you have the tenth, twentieth, or thirtieth generation of a game."
Faculty News

Professor Alixandra Barasch explains the growth of negativity bias in online customer reviews

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Excerpt from Forbes -- "When consumers write reviews directly from their phones, they tend to be more emotional, as well as more negative. Part of this is because mobile reviews are more likely to be written during or soon after the experience, when consumers are still feeling strongly about it – for example, an angry consumer will write more harshly about a bad restaurant experience from their cell phone right after the meal ends, than they will later from their desktop, once they’ve had some time to calm down."
Faculty News

Professor Melissa Schilling shares how parents can foster creativity and innovation in their children, referencing her book, "Quirky"

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Excerpt from CNBC -- "Building environments where creativity can be nurtured is key to sparking your child's imagination, Schilling notes. 'That means instead of scheduling the heck out of your kids, you want to make sure they have downtime — and make sure it's not in front of a screen,' she says. 'That way, they can create their own cognitive paths of association in their minds that are unconstrained by what other people think.'"
Faculty News

Professor Arun Sundararajan is interviewed about how sharing economy platforms can harness new power structures to grow their businesses

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Excerpt from Entrepreneur -- "Traditional power used to be largely restricted to companies with extensive funding or scale. Now it’s possible to harness the same power collectively through a distributed network of consumers, says Arun Sundararajan, professor of business at New York University and author of The Sharing Economy."
 
Faculty News

Professor Ari Ginsberg discusses the increased number of job seekers choosing to become entrepreneurs

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Excerpt from MarketWatch -- "These workers may have struggled through the Great Recession and now want to be less dependent on a corporation, and finally have the means to go into business independently, said Ari Ginsberg, a professor of entrepreneurship and management at New York University’s Stern School of Business."
Faculty News

In an in-depth interview, Professor Robert Seamans shares insights on data privacy protection

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Excerpt from Forbes -- "For the most part, people understand they are giving up their privacy in exchange for access to a social network. But most of us don’t realize the number of different ways in which our information gets used, traded, and combined once we give it up."
Faculty News

Professor Anindya Ghose comments on the growth of online grocery retailers in India

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Excerpt from Knowledge@Wharton -- "Online grocery typically attracts the most profitable customers: dual-income households, customers who prioritize convenience over price, and customers with high lifetime value. These are the kinds of customers e-commerce retailers should care about."
Faculty News

Professor Thomaï Serdari explains why many luxury brands maintain and display archives

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Excerpt from Luxury Daily -- "We often see elaborate displays of the most important patrons of the brand in association with a specific product that they particularly cherished. This helps create social and historical context for the content of the brand's collections, but most importantly, it humanizes the brand in the eyes of the viewer. The narrative shifts from placing emphasis on product to the impact that this branded product has had in someone's life and the emotional bond between that person and the brand."
Faculty News

Professor Robert Salomon shares his views on trade tensions between the US and China

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Excerpt from Fox Business -- "What China has done is it's starting to attack the United States where it hurts. This is the first shot across the bow. They are attacking agricultural products and we ship a lot of agricultural products to China. We announced last month that we, the Trump administration said it would put tariffs on about 60 billion dollars of Chinese goods, this is China's response."
Faculty News

Professor Scott Galloway explains why both Facebook and Google should be subject to data privacy regulation

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Excerpt CNBC -- "Thanks to Zuckerberg's missteps, Google has managed to stay on the sidelines of the regulation conversation. But Galloway said Google is equally as 'scary' as Facebook from a privacy perspective. 'Google got very lucky. We'll see if it lasts, because they have just as much data, they are just as scary, their platforms are weaponized, too,' Galloway said."
Faculty News

Professor Nicholas Economides shares his views on rising interest rates

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Excerpt from i24 -- "I think that is what Trump actually wants, he doesn't want the collective agreements but he wants the individual agreements so he wants individual agreements for the United States and the rest of the world and various countries are also trying to make individual agreements with each other. In this game of individual agreements, the large players are more likely to win and the large players are the United States, China, and some countries in the European Union."
Faculty News

Professor Baruch Lev's co-authored book, "The End of Accounting," is referenced

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Excerpt from Pensions & Investments -- "Accounting professors Baruch Lev and Feng Gu observed in 'The End of Accounting' (John Wiley & Sons, 2016) that over the past 40 years, the investment rate in physical capital fell by 35% while the investment rate in intangible assets grew by almost 60%."
Faculty News

Professor Srikanth Jagabathula is named to the Poets and Quants Best 40 Under 40 Professors List

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Excerpt from Poets & Quants -- "In his quest to use operations management, machine learning, and marketing to leverage data and make effective business decisions, NYU Stern’s Srikanth Jagabathula has received four “best paper” awards, a career award from the National Science Foundation, and he serves as associate editor for Management Science, the top scholarly journal for his field."

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