Press Releases
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Research Shows that Times Flies When You’re Counting Down
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In a new study, Professor Vicki Morwitz and Stern alumnus Edith Shalev (PhD ’10) show that counting down (i.e., 100 to 1) while performing a task shortens the perceived duration of the task compared to counting up (i.e., 1 to 100).
Press Releases
—

In a new study, Professor Vicki Morwitz and Stern alumnus Edith Shalev (PhD ’10) show that counting down (i.e., 100 to 1) while performing a task shortens the perceived duration of the task compared to counting up (i.e., 1 to 100).