Faculty News

Professor Scott Galloway's views on the impact of Nike's "Just Do It" campaign are referenced

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Excerpt from Fast Company -- "After an initial drop, Nike’s stock is on working its way back up. The emotional, knee-jerk reactions of many will subside, and overall the brand will be stronger for being on the right side of history. Besides, as NYU marketing professor Scott Galloway tweeted yesterday, the American market is less than half of the company’s overall revenues."
Faculty News

Senior Research Scholar Shlomo Angel's work on urban expansion is referenced

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Excerpt from The Economist -- "The Atlas of Urban Expansion, a project run by Shlomo Angel of New York University, has good data on Cairo, Dhaka, Lagos, Manila and São Paulo. All are at least twice as densely populated as Paris. Dhaka, with an overall density of 552 people per hectare in its built-up area, is ten times as crowded as Paris."
Faculty News

Professor Harry Chernoff highlights key factors prospective homebuyers should consider

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Excerpt from WalletHub -- "I advise potential homeowners (including private houses, condos, and coops) to follow three rules. Buying now is a good idea if: 1. You will love living there, 2. You can afford it, 3.You have no short-term (<5 years) constraints that would force you to move and sell."
Faculty News

Professor Anindya Ghose explains the power Amazon’s brand provides for entrepreneurs accepted into the Delivery Service Partners program

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Excerpt from CNBC -- "'Associating yourself with the Amazon brand, even if you are one of several hundred delivery companies, is extremely powerful,' Ghose explains. If you start your own low-cost small business on your own, 'then, it's just your brand. And it's going to take forever for anybody to establish their own brand. I think that, for me, is the biggest difference.'"
Faculty News

Professor Nicholas Economides comments on competition and service in the telecommunications industry

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Excerpt from AZCentral -- "'In most parts of the country, there are only one or two providers,' Economides, the NYU economist, said. 'That's very little competition actually, and that's one of the reasons why prices are high. If you only have two companies, and you're dissatisfied with one, you have to go to the other. You might be dissatisfied with both.'"
Faculty News

Professor Adam Alter explains why data from fitness trackers is valuable to marketers

Excerpt from Popular Science -- "In his own research, for example, Alter has shown we’re more likely to run a marathon when our age ends in a nine—29, 39, 49—because the dawn of a new decade prompts people to seek meaning. 'With that knowledge you might advise running shoe companies to advertise to people who are approaching a new decade, or people, more broadly, who might be experiencing life transitions,' Alter writes."
Faculty News

In an in-depth interview, Professor Scott Galloway discusses regulation and the future of tech companies

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Excerpt from Bloomberg -- "...From a shareholder perspective I think they continue to do well, from a citizenry or welding of the commonwealth, I think they continue to do substantial damage..."
Faculty News

Professor Allen Adamson comments on Nike's decision to feature Colin Kaepernick in its new "Just Do It" campaign

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Excerpt from Digiday -- "Allen Adamson, assistant professor of brand strategy at New York University and co-founder of consultancy Metaforce.co, said Nike knows it cannot appeal to everybody. Otherwise, it would come off as inauthentic or unclear of its direction, a common problem with companies when they try to pursue purpose-driven marketing. 'The marketplace is so fractured and polarized today that if you try to keep everyone happy all the time, you will become invisible,' he said."
Faculty News

Professor Lawrence White weighs in on the impact new interest rate legislation will have on fintech firms

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Excerpt from InsideSources -- "'This is a larger issue in at least two dimensions: first, the fintech companies have been trying now for at least two or three years to get charters from the controller of the currency,' Lawrence White, professor of economics at New York University’s Leonard N. Stern School of Business, told InsideSources. 'The fintech companies have wanted a similar kind of national charter because they are obviously going to be headquartered someplace, but especially for fintech companies nowadays, scale is everything.'"
Faculty News

Professor Dolly Chugh's new book, "The Person You Mean to Be," is featured as one of six books to help you succeed at work

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Excerpt from CNBC -- "Finally: a lively, evidence-based book about how to battle biases, champion diversity and inclusion, and advocate for those who lack power and privilege. An unusually thoughtful psychologist makes a convincing case that being an ally isn’t about being a good person—it’s about constantly striving to be a better person."
Faculty News

Professor Aswath Damodaran discusses the implications of Amazon's brand equity in light of the company's recent $1 trillion valuation

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Excerpt from USA Today -- "Nobody’s ever complained that Amazon’s giving them too good a deal, said Aswath Damodaran, a professor of finance at New York University's Stern School of Business. 'If you were a candidate and you said you were going to force Amazon to stop offering Prime below cost, you’d lose the election,' he said."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is referenced

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Excerpt from the Economic Times -- "As highlighted by Arun Sundararajan of New York University Stern School of Business in his book, Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism, such sharing platforms have created 'invisible infrastructure' and are shaping the urban infrastructures of the future."
Faculty News

Professor Sabrina Howell's co-authored research on the effect of private equity on for-profit higher education is featured

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Excerpt from Institutional Investor -- "A new study finds that private equity buyouts in the education industry lead to higher enrollment and profits, but not better outcomes for students."
Faculty News

In an in-depth interview, Professor Jonathan Haidt discusses his views on trigger warnings and free speech in academia, from his new co-authored book, "The Coddling of the American Mind"

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Excerpt from NPR -- "So the first great untruth that we talk about is what doesn't kill you makes you weaker. So obviously, everybody knows the, you know, the great truth is what doesn't kill you makes you stronger because people are anti-fragile. We actually need challenges. We need to sometimes even be afraid in order to overcome our fears. And if we try to protect kids from that, we actually are damaging them."
Faculty News

Professor Anindya Ghose is interviewed about the battle for small e-investors

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Excerpt from Marketplace -- "'In a market that’s so competitive and so saturated with so many options for customers, it just doesn’t make sense to have a service that charges, you know, three times, four times what everybody else is charging,' he said."
Faculty News

Professor Dolly Chugh’s advice on how to foster equality, diversity and inclusion, from her new book, "The Person You Mean to Be," is featured

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Excerpt from Boston.com -- "'Most of us avoid saying names that we don’t know how to pronounce,' Chugh said. 'Another thing I noticed I do, and I think others do as well, is we avoid that person, we avoid interacting with them and saying their name because we are afraid we can’t say their name properly.'"
Faculty News

Professor Amy Webb is interviewed about how the creators of the film "Demolition Man" envisioned the year 2032

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Excerpt from Marketplace -- "I think that in broad strokes, the societal issues that were raised in 'Demolition Man,' but also in movies like 'Blade Runner' and a lot of the science fiction that was written in the '50s and '60s, they all touch upon the same points. What happens if we preserve the status quo and we wind up with polarized political views?"
Faculty News

Professor Adam Alter shares tips for parents to help children establish a balanced relationship with technology, from his book, "Irresistible"

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Excerpt from The New York Times -- "You can liken it to aiming for a healthy diet, Dr. Alter explains: 'Older kids understand the concept of balance intuitively -- they know that it’s important to eat healthy foods alongside candy and dessert, and the same is true of the "empty calories" that come from spending too much time passively gazing at screens. There’s a time for screens, but not at the expense of time for physical activity and connecting with real people in real time.'"
Faculty News

Professor Pankaj Ghemawat's book, "The New Global Road Map," is reviewed

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Excerpt from Foreign Affairs -- "Ghemawat bases his recommendations, in part, on the distance between the country in question and the company’s home—measured not only in geographic terms but also in terms of language and culture. Executives, he warns, should consider each potential new market carefully and critically. Ghemawat aims his advice at businesspeople (and business students), but his work will also enlighten readers outside the business world who want to understand international trade and investment."
Faculty News

Professor Lawrence White discusses how tariffs on appliances are impacting the laundry business

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Excerpt from TRT World -- "The imported steel, the imported aluminum that is setting the price, and if a tariff means that price goes up, then the domestic price is going to go up."'
Faculty News

Professor Arun Sundararajan explains why ridesharing companies and governments should work together to increase rider safety

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Excerpt from CNNMoney -- "'I think the real opportunity is in coming up with government oversight that pushes the platforms to creatively use technology to increase safety,' he said. 'It puts the onus on the platforms who are far better equipped than anyone else to use data and machine learning in ways that could make things safer.'"
Faculty News

Professor Batia Wiesenfeld comments on how experiencing power influences thinking and perception

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Excerpt from Fast Company -- "'[It] creates psychological distance between the powerful person and everything else,' says Batia Wiesenfeld, a management professor at New York University’s Stern School of Business."
Faculty News

Professor and Vice Dean of MBA Programs JP Eggers' insights on the importance of early adopters in developing new products are featured

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Excerpt from BEME News -- "JP Eggers, a professor of management and organizations at NYU, told me to think about early Teslas. They were luxury vehicles with hefty price tags, but that cash flow from well-off early adopters sustained Tesla long enough to A) pursue cheaper vehicles and B) build out a charging station infrastructure."
Faculty News

Professor Menachem Brenner’s views on how Trump’s proposed tariffs will negatively impact financial markets are featured

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Excerpt from WalletHub -- "The issue is the uncertainty surrounding the extent of the tariffs/restriction imposed by Trump. Tariffs are bad for the economies of all involved. The issue is that Trump keeps changing the rhetoric, so other countries are hesitating if to retaliate. For now this shows up in volatility (e.g. VIX) and other measure like Ambiguity. Once a trade war starts there is no doubt that the markets will decline big time."
Faculty News

Professor Melissa Schilling is interviewed about common traits found in breakthrough innovators, from her book, "Quirky"

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Excerpt from YourStory -- "'All of the innovators pursued their projects with remarkable zeal, often working extremely long hours and at great personal cost,' Melissa explains. They made the most of their creativity, originality, effort, persistence and situational advantage."

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