Faculty News

Professor Tülin Erdem explains why brands like Gillette are incorporating social-responsibility messaging into their marketing campaigns

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Excerpt from The Atlantic -- "'Commercial life is so much a part of the cultural landscape, compared to 20 to 30 years ago,' she says. 'Given that fact, and given that Millennials are looking for meaning, if you put the two together, I think that’s why we’re seeing [these ads].'"
Faculty News

Professor Edward Altman's research on corporate bankruptcy is referenced in a story about Lehman Brothers

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Excerpt from The Wall Street Journal -- "Several studies from corporate-finance scholars Edward Altman of NYU and Edith Hotchkiss of Boston College have found that the average expense for a major corporate bankruptcy fell between 1.4% and 3.4% of a company’s overall asset worth, the report said."
Faculty News

Professor Alixandra Barasch's joint research on the benefits of using candid photos on dating and social networking sites is spotlighted

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Excerpt from Elite Daily -- "Professor Alixandra Barasch at the NYU Stern School of Business and Professor Jonah Berger at The Wharton School at the University of Pennsylvania found that candid photos are the most well-liked when it comes to both dating apps and social media. They chronicled their findings in a paper called 'A Candid Advantage? The Social Benefits of Candid Photos' that was recently published in Social Psychological & Personality Science."
Faculty News

Professor Arun Sundararajan comments on how workers impacted by the government shutdown have turned to the sharing economy to earn money

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Excerpt from NBC News -- "'If we look at the past, a lot of the growth of the gig economy about 10 years ago was a consequence of weak job numbers and the recession,' Sundararajan said. 'So I think it’s well accepted that during times of economic downturn, whether it’s nationwide or within a particular sector, people do turn at increasing rates to the gig economy to try and make ends meet.'"
Faculty News

Professor Henry Assael is interviewed about the consumer response to Gillette's "We Believe" campaign

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Excerpt from WIRED -- "Though some people have made hay on Twitter about never using Gillette again, Assael says buying habits, particularly with something as habitual as a razor, are hard to break. He estimates most people don’t really follow through with their threats to abandon a brand over controversies like this."
Faculty News

Professor Anindya Ghose discusses Amazon's recent hiring spree in India

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Excerpt from CNBC -- "The upcoming national elections, scheduled to take place in May, are another wildcard. If a new government were to come to power, the regulatory changes could get overturned, taking things back to how things were before, according to NYU's Ghose. 'They will wait to see how the elections unfold and then make a call,' he said."
Faculty News

In an in-depth interview, Professor Kristen Sosulski outlines best practices for data visualization

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Excerpt from Data Able Podcast -- "We use [data visualization] as one way to explore our data and we use it to help us make decisions. It's just so important as a way, in this data rich world, to be able to communicate with folks who aren't working with the same data set you're working with, and to communicate in a simple way that's meant for someone to take action, or to showcase a result, or maybe make a decision."
Faculty News

Professor Gustavo Schwed is interviewed for a feature story on private equity investment strategy

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Excerpt from Esquire -- "According to Gustavo Schwed, a professor of management practice at New York University’s Leonard N. Stern School of Business, investments in the aerospace sector have been par for the course with the Carlyle Group for years. 'They were investing in aerospace when the industry was not yet popular with other private equity firms,' he tells Esquire, explaining that, historically, private equity has been hesitant to do business in aerospace and defense because of something called 'customer concentration risk.'"
Faculty News

Professors Robert Engle, Thomas Sargent and Michael Spence are among signatories on a joint statement regarding a carbon tax

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Excerpt from The Wall Street Journal -- "A carbon tax offers the most cost-effective lever to reduce carbon emissions at the scale and speed that is necessary. By correcting a well-known market failure, a carbon tax will send a powerful price signal that harnesses the invisible hand of the marketplace to steer economic actors towards a low-carbon future."
Faculty News

Professor Christopher Conlon's joint research on common ownership is spotlighted

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Excerpt from Bloomberg -- "We talk a lot around here about the theory that common ownership of multiple firms in the same industry by diversified institutional shareholders reduces those firms’ incentives to compete with each other. Here is another paper about how, 'When competing firms possess overlapping sets of investors, maximizing shareholder value may provide incentives that distort competitive behavior, affecting pricing, entry, contracting, and virtually all strategic interactions among firms.'"
Faculty News

In a live interview, Professor Scott Galloway explains his views on Amazon, Apple, Facebook and Google, from his book, "The Four"

Excerpt from PBS -- "We have been played like no nation has been played before but we refuse to admit it because it's embarrassing and the folks that didn't put in place those safeguards resulted in what is arguably the greatest dent or threat to our free elections in the last hundred years, should be held accountable and we should elect the people who will put in place the safeguards to ensure it does not happen again."
Faculty News

Professor Pankaj Ghemawat, Senior Research Scholar Steven Altman and Associate Research Scholar Phillip Bastian's forthcoming research on globalization is featured

Excerpt from World Economic Forum -- "The latest GCI study, authored by Steven A. Altman, Pankaj Ghemawat and Phillip Bastian of the New York University Stern School of Business and the IESE Business School, will be released on February 12th. It shows that global connectedness actually reached new heights in 2017."
Faculty News

Professor Tensie Whelan is included in a trend story on Renewal Workshop, which helps retailers sell refurbished clothing

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Excerpt from Outside -- "Tensie Whelan, a professor of business and society at New York University, thinks the circular business model spells big opportunity, between textile upcycling, clothing-rental programs, and closed-loop manufacturing. 'Accenture [a strategy and consultancy firm] has found it can generate $1 trillion in business opportunities,' she says."
Faculty News

Professor Joel Steckel's testimony in a lawsuit filed against Chobani is featured

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Excerpt from Law360 -- "The judge also heard testimony from Joel Steckel, a marketing expert who said Chobani's sugar claim likely confused shoppers. He based his conclusion on research that found people ignore smallprint disclaimers and his own survey of 595 people who considered two fictional ice cream brands, one of which made a health claim like Chobani's. 'Only about 10 percent' of consumers understood the claim the way Chobani seems to imagine they do, he wrote in his report."
Faculty News

In a contributed article, Professor Anika Sharma makes the case for why brands should incorporate Chatbots for a better customer experience

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Excerpt from Ad Age India -- "So, for instance, if you are on 1800-flowers' fb business page, it is easier for a consumer to interact with their customer service right in the fb ecosystem instead of being directed to the company website. After all, the mission should be to make the ‘inquiry-to-purchase’ journey as friction-free as possible. Chatbots can help. They can help customers make up their mind with suggestions, they can help track orders or they can simply be available to chat up."
Faculty News

In an in-depth interview, Professor Paul Romer shares his views on Korea's economic growth model

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Excerpt from the Maeil Business Newspaper -- "'What we see in many countries (with such a policy) is very high levels of unemployment especially among young people who should be acquiring skills,' said Romer, professor of economics at New York University’s Stern School of Business, in an exclusive interview with Maeil Business Newspaper."
Faculty News

Professor Sabrina Howell's joint research on the connection between corporate R&D investment and employee entrepreneurship is featured

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Excerpt from MarketWatch -- "'A 100% within-firm increase in R&D leads to an 8.4% increase in the employee departure rate to entrepreneurship,' according to a paper released by professors Tania Babina, assistant professor of business at Columbia University Business School and Sabrina Howell, assistant professor of finance at New York University’s Leonard N. Stern School of Business."
Faculty News

Professor Peter Lakner's research on investment optimization is referenced

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Excerpt from All About Alpha -- "This line of research owes much to Peter Lakner of the Statistics and Operations Research Department, New York University, who wrote seminal articles on the subject in 1995 and 1998. Lakner assumes that there is a 'Brownian motion' or 'drift' in asset prices, but that the drift is not directly observable."
Faculty News

Professor Dolly Chugh's book, "The Person You Mean to Be," is named one of the top 10 creative leadership books of 2018

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Excerpt from Forbes-- "This timely and inspiring book from the psychologist and NYU Stern professor explains how to shift from being 'believers' to 'builders' of greater inclusion and equity. By activating a growth mindset, seeing and using their 'platform of privilege,' opting for willful awareness, and engaging people and systems, leaders can continuously build themselves into the people they want to be and to foster the social good they seek."
Faculty News

Professor Thomaï Serdari is quoted in a story on retailers closing their Fifth Avenue locations

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Excerpt from the CNN-- "'Real estate has become very expensive in New York,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at New York University's Stern School of Business. 'It puts a lot of pressure on brands financially if you maintain stores that basically have no traffic.'"
Faculty News

In an in-depth Q&A, Professor Scott Galloway interviews Professor Jonathan Haidt the cultural forces shaping Gen Z, from his book, “The Coddling of the American Mind”

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Excerpt from Recode -- "And so we start hearing, not so much in the 90s, but in the early 2000s, we start hearing the first reports of parents who are arrested because their kid was found playing in a park and that’s child endangerment. We have to, you know, are you a fit parent? And so, once that begins happening, Americans further their freakout and raise their kids in a paranoid, defensive way. And what we’ve done to people, deprived kids of the main nutrient that they need to become adults, which is they have to have practice being autonomous."
Faculty News

Professor Lawrence White comments on the impact of the government shutdown on the retail industry

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Excerpt from Retail Dive -- "In short, the shutdown is tapping the economy's brakes, if only a little, warned Stern's White. 'It's just adding corrosiveness to the general climate, and it's adding friction,' he said. 'As an economist — unless you want to stop the car, in which case you want to apply as much friction as possible — that's not a good thing.'"
Faculty News

Professor Alixandra Barasch shares insights on Proactiv's growth and the company’s new partnership with Kendall Jenner

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Excerpt from Vox -- "Ultimately, Jenner will have to be convincing, according to Barasch, who studies sincerity in advertising. 'The way she communicates, both the message content as well as her voice and non-verbal facial expression are going to be super important,' she says. She thinks that there definitely is an audience of young women who will relate to Jenner."
Faculty News

Professor Scott Galloway discusses how Microsoft has avoided the regulatory scrutiny faced by its counterparts

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Excerpt from Fast Company -- "'Microsoft hasn’t (yet) given any reason for Congress to call them to testify on Capitol Hill. While big tech has been ripe with scandal in 2018, Microsoft remains unscathed,' Galloway notes. 'While we keep barking at the moon about Facebook and Apple, Microsoft just keeps plugging along. It’s impressive.'"
Faculty News

Professor Aswath Damodaran explains why he believes Nvidia, Boeing and GE stock will increase in value

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Excerpt from CNBC -- "Investors can bet on names such as Nvidia, Boeing and General Electric as the markets attempt to stage a comeback, markets guru Aswath Damodaran told CNBC on Wednesday. Known as Wall Street's 'dean of valuation,' Damodaran said stocks are undervalued considering the cash flows and interest rate levels."

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