Faculty News

Professor Marti Subrahmanyam's joint research on the impact of the European Central Bank's policies on bond markets is spotlighted

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Excerpt from Forbes-- "Just like the Federal Reserve did before it, the ECB engaged in a multi-trillion euro bond-buying program designed to lower the absolute level of interest rates in the countries of the eurozone, Europe's single currency area. Unfortunately, that program had the unintended consequence of messing up Europe's bond market so allowing private financiers to profit via riskless trades to the tune of hundreds of millions of euros, new research shows."
Faculty News

Professor Thomaï Serdari is quoted in a story on Dolce & Gabbana's controversial ads promoting its fashion show in China

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Excerpt from Le Temps -- (translated from French using Google Translate) "'It's always smarter to mock oneself than to make fun of others,' said Thomai Serdari, Luxury Marketing Specialist at New York University."
Faculty News

Professor Thomaï Serdari is quoted in a story on Dior's sponsored exhibit at the Victoria and Albert Museum in London

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Excerpt from Luxury Daily -- "'More than exploring the designer and his design process, this exhibit is important because it provides a textbook example of how singular fashion brands evolved during the 20th century,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
Faculty News

Professor Scott Galloway weighs in on Apple's move to punish Facebook and Google for user data privacy violations

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Excerpt from The Wall Street Journal -- "'This is Apple flexing its muscles and part of the Tim Cook indignation tour,' said Scott Galloway, a marketing professor at New York University who has criticized the dominance of big tech companies. He said the privacy fight is part of jostling among the giants as their businesses increasingly collide, but he thinks ultimately the companies will reach a truce because they have too much at stake financially."
Faculty News

In an in-depth interview, Professor Jonathan Haidt offers insights on the root of political polarization

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Excerpt from Merion West -- "There is a deep sense that when you put some effort into something, when you’ve cultivated something and put some work into something, that you own it. Property rights have a deep psychological basis. Human beings are clearly territorial creatures: we mark territory, we improve territory, and then we defend it, often violently."
Faculty News

Professor Priya Raghubir is quoted in a feature story on how media brands capitalize on the Super Bowl

Excerpt from Adweek -- "'As audiences become more and more scattered with the proliferation of media (social and traditional), the Super Bowl remains one of the few occasions that garners over 100 [million] eyeballs,' Raghubir said."
Faculty News

In a Q&A interview, Professor Aswath Damodaran shares his tips for investors, his favorite stocks and his favorite investing book

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Excerpt from The Globe and Mail --"Value investing done right requires incredible amounts of patience. For most people, that is very difficult. That’s why they can read about what Warren Buffett does, but never deliver the returns. Start slow. Stick with things that cannot hurt you. Don’t put your money in one big stock. Go with an index fund. Start a base for your portfolio that’s solid and then learn about stocks."
Faculty News

Professor Vishal Singh's joint research on the link between political ideology and purchasing descisions is featured

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Excerpt from Paste -- "Led by Vishal Singh of New York University’s Stern School of Business, the project examined consumer tastes across 416 counties in the United States, measuring 26 product categories ranging from frozen pizza preference to toothpaste. Over six years, Singh and his associates analyzed data and came find that a consumer’s political subconscious affects brands and items."
Faculty News

Professor Michael Spence comments on new research showing how digital technology can drive inclusive economic growth

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Excerpt from Networks Asia -- "'This report on digitally enabled growth patterns in China is very interesting. The data show that the mobile internet, e-commerce, mobile payments and internet-based financial services together have accelerated overall growth and produced startlingly inclusive growth patterns in multiple dimensions. The report documents this, and explains why these effects occur,' said Michael Spence, 2001 Nobel Prize Laureate in Economics and professor at New York University."
Faculty News

In a joint op-ed, Professor Richard Berner outlines the need for financial data standardization, based on his research

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Excerpt from Columbia Law School Blue Sky blog -- "As the pace of finance continues to reach ever more dizzying speeds, the value of high-quality information and the threats posed by information gaps continue to grow. Given the myriad frictions that stand in the way of optimal policy, leadership, creativity, and a willingness to look to the future and to work across firm, industry, and national bounds are critical to success. Some progress has been made already. More is needed, and we think possible. Only vision and leadership are the missing ingredients."
Faculty News

Professor Kose John's comments on new research on corporate distress at the American Economic Association Conference are referenced

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Excerpt from Law360 -- "Professor Kose John from New York University, the chair of the session at the AEA conference where these papers were presented, commented, 'As the U.S. is potentially approaching the start of another cycle of corporate distress and bankruptcy, academic research such as this is increasingly relevant for policy makers, executives, investors, attorneys, judges and consultants in the bankruptcy space.'"
Faculty News

Professor Jeffrey Wurgler's joint research on green bonds is spotlighted

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Excerpt from HBS Working Knowledge -- "As green bonds continue to gain in popularity, the researchers are interested to see if they continue to command a premium price. As more green bonds are issued, especially by government entities in Europe and China, their price could fall due to an increase in supply. On the other hand, as they continue to gain in popularity, more investors could value green bonds, pushing up price due to increased demand."
Faculty News

Professor Belén Villalonga's joint research on acquisitions and divestitures involving family firms is featured

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Exceprt from the Harvard Law blog -- "Investors often ascribe higher valuations to family firms than to non-family firms, especially when founders serve as CEOs, in part due to expectations that owner-manager agency conflicts will be mitigated by the involvement of founding families with strong incentives to monitor. These favorable expectations about family firms extend to those companies’ corporate strategies, in that family firm acquisitions and divestitures have been shown to generate higher shareholder returns than non-family firm acquisitions and divestitures."
Faculty News

Professor Paul Romer's work on integrating technological innovations into long-run macroeconomic analysis is cited

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Excerpt from Harvard Business Review -- "Paul Romer won the 2018 Nobel Economics Prize for integrating technological innovation into macroeconomic analysis and showing that research and development (R&D) investments are becoming essential to a nation’s progress."
Faculty News

Professor Thomas Philippon and PhD student Germán Gutiérrez's joint research on industry concentration in the US and EU is featured

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Excerpt from Chicago Booth Review -- "Studying a number of industries that have become increasingly concentrated in the US, Gutiérrez and Philippon find that the evolution of these same industries across Europe was toward stable or lower concentration. This has been true even though EU companies used similar technologies and faced the same foreign competition."
Faculty News

In a contributed article, Professor Michelle Greenwald highlights the value of micro-influencers for brands

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Excerpt from Forbes-- "Micro-influencers (generally considered to have followings in the range of 10,000 – 50,000) have skyrocketed in favor among marketers as one of the most effective marketing tools. Their engaged followers admire their values and aesthetics and trust them to create great content and bring to their attention brands they should know about."
Faculty News

Professor Allen Adamson shares how Howard Schultz's rumored presidential bid will impact the Starbucks brand

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Excerpt from Bloomberg -- "'They’re being dragged into this -- it’s very volatile for the brand,' said Allen Adamson, an independent branding expert and marketing professor at NYU’s Stern School of Business."
Faculty News

In a live interview, Professor Nicholas Economides shares his outlook on the current state of financial markets, the impact of the government shutdown and Amazon's and Microsoft's earnings

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Excerpt from Yahoo Finance --"I think the concerns are a bit overrated. I don’t think China is the biggest driver of the US economy, so I don’t think that that should bring down the US stock market… it’s more psychology and more worries than real data that is driving the market."
Faculty News

Professor and Vice Dean of MBA Programs JP Eggers notes how firms should manage Amazon’s decreased innovation approach on its platform

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Excerpt from Forbes-- "As noted by Professor J.P. Eggers of NYU's Stern School of Business, the 'effect of Amazon imitation should be to decrease innovation in categories sold on Amazon, as firms recognize imitation risk.'"
Faculty News

In a contributed article, Professor Anika Sharma underscores what brands can gain from an engaging social media presence

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Excerpt from Ad Age India -- "Social Media is a natural part of a consumer’s multi-device, multi touchpoint consumer journey and brands need to start looking at the most organic, most natural way to become part of that journey."
Faculty News

Professor Paul Romer's participation in a discussion with Chinese Premier Li Keqiang and other economic experts in Beijing is highlighted

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Excerpt from Xinhua -- "Li had an in-depth exchange of views with renowned experts from the United States, Germany, Britain, Cuba and Sweden about their advice and suggestions on issues including economic growth, scientific innovation, intelligence manufacturing and environment protection."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is referenced

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Excerpt from Forbes-- "In the Talent Economy, the customer is actually buying the skill and expertise of the Talent - the platform is merely a “market maker” to paraphrase Arun Sundararajan and other pundits, that reduces the inefficiency of traditional employment and staffing markets, and enables the discovery of talent that is otherwise invisible to the customer."
Faculty News

Professor Amy Webb's comments on AI at the World Economic Forum Annual Meeting in Davos are referenced

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Excerpt from DNA India -- "New York University (NYU) School of Business Professor Amy Webb said there is misplaced optimism as well as fear around AI. 'The key issue for us all to bear in mind is there are nine companies that control the future of AI. We ought to be paying attention to them,' she said."
Faculty News

Professor Michael North's work on ageism in the workplace is referenced in an article on how to lead multi-generational teams

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Excerpt from Inc. -- "Yet Michael S. North, assistant professor of management and organizations at NYU's Stern School of Business, points out several persistent myths that generations often believe about others, especially at work. In a real-world, functional team setting, younger workers don't actually outperform older ones, and older workers aren't really slow to learn new methods and new technologies."
Faculty News

Professor Peter Newman is quoted in a story on the cost of streaming services

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Excerpt from The Wrap -- "'There’s always the threat that once they hook you, they’ll raise the prices later,' NYU business professor Peter Newman says."

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