Faculty News
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Professor Thomai Serdari is quoted in a story examining the sustainability challenges associated with selling apparel online
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Excerpt from Retail Dive -- "A smooth, swift reverse supply chain helps with that, and enables a retailer's ability to sell a returned item at full price, according to Terry. That's a logistical answer to bolstering the efficiency of the online cart that only goes so far, however. And it doesn't address the increasing concerns about the sustainability of the practice, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."
Faculty News
—
Excerpt from Retail Dive -- "A smooth, swift reverse supply chain helps with that, and enables a retailer's ability to sell a returned item at full price, according to Terry. That's a logistical answer to bolstering the efficiency of the online cart that only goes so far, however. And it doesn't address the increasing concerns about the sustainability of the practice, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."