Faculty News

In a contributed article, Professor Anika Sharma makes the case that Alexa can host the Oscars, highlighting the growing role technology is playing in the entertainment industry

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Excerpt from Ad Age India -- "While you try and convince me that Matt Damon is the best person to host the Oscars, I want to put up my nomination for Alexa to play the part. She is smart, she has a soothing voice, she has an impeccable track record (outside of the unexplained sinister laugh once-in-a-while) and she is a lot of fun."
Faculty News

Professor Christopher Conlon's joint research on common ownership is featured

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Exceprt from the Harvard Law blog -- "Our new working paper, Common Ownership in America: 1980–2017 provides a new analytical framework for this debate, by comprehensively analyzing the theoretical and empirical implications of the common ownership hypothesis among all S&P 500 firms from 1980–2017. Our paper identifies why common ownership presents such a tremendous challenge to markets and regulators if prevailing hypotheses are true, but we also identify important data problems, misconceptions and erroneous assumptions that call into question the reliability of existing research."
Faculty News

Professor Scott Galloway is quoted in an article on why "following your passion" is overrated

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Excerpt from CNBC -- "Instead, identify your talent and zero in there. 'Find out what you're good at and then invest 10,000 hours in it — and become great at it,' Galloway says."
Faculty News

In an excerpt from her forthcoming book, "The Big Nine," Professor Amy Webb stresses the importance of incorporating human values into AI development

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Excerpt from Insider -- "Decades ago, when the frontiers of AI involved beating a human player at checkers, the decision variables were straightforward. Today, asking an AI to weigh in on a medical diagnosis or to predict the next financial market crash involves data and decisions that are orders of magnitude more complex. So instead, our systems are built for optimization. Implicit in optimizing is unpredictability—to make choices that deviate from our own human thinking."
Faculty News

Professor Adam Alter explains the addictive nature of technology and how the consumption of media has changed

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Excerpt from Fox News Radio -- "I think the biggest change in the world of tech—in the world of screens—is that the consumers of screens are much more careful now about how they consume. We're paying a lot more attention to the way we spend our time, and I think we're starting to demand more from the companies that deliver those screens."
Faculty News

Professor Paul Romer's research on macroeconomics is referenced in a new book on climate change

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Excerpt from Business Insider -- "The same year, Paul Romer, the chief economist of the World Bank, proposed that macroeconomics — the 'science' of capitalism — was perhaps a fantasy field of study equivalent to string theory, which no longer had any legitimate claim to describing the workings of the real economy."
Faculty News

Professor Ingo Walter's joint research on public pension funds and infrastructure investments is featured

Excerpt from The Bond Buyer -- "In that report Clive Lipshitz, a managing partner at Tradewind Interstate Advisors and Ingo Walter, a finance professor at New York University studied the 25 largest public pension plans and found that managers are becoming increasingly interested in investing in infrastructure."
Faculty News

Professor Paul Hardart provides advice for companies looking to gain media exposure at SXSW

Excerpt from Adweek -- "'You also have most of the press from around the world there. If you have a story to tell, it’s like shooting fish in the barrel. The press come[s] to you. You have everybody there,' Hardart said. 'There’s a huge benefit; it’s just a question of how much you can cut through because there’s a lot of people trying to do the exact same thing.'"
Faculty News

Professor Aswath Damodaran discusses Amazon's stock price, business strategy and prospects for future growth

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Excerpt from Yahoo Finance -- "'I think Amazon's biggest problem right now is it has a target on its back. Target on its back politically, economically,' Damodaran told Yahoo Finance’s The Final Round, several days after the e-commerce giant decided not to build a second headquarters in New York City amid fierce opposition from local advocates."
Faculty News

Professor Baruch Lev's book, "The End of Accounting," is referenced

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Excerpt from Canadian Accountant -- "Entire industries that are largely intangible, including software, biotech and Internet services, came into being during the 1980s and 1990s, Lev points out in The End of Accounting. 'And for all other business, the major value drivers shifted from property, plant, machinery, and inventories, to patents, brands, information technology, and human resources.'"
Faculty News

Professor Thomas Philippon and PhD student Germán Gutiérrez's joint research on competition and investment in US firms is cited

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Excerpt from Reuters -- "A paper by German Gutierrez and Thomas Philippon looked at the largest American companies, both overall and by industry. They found that the trend lines for these “star” firms changed dramatically around the year 2000."
Faculty News

Professor Richard Berner's joint research on financial data standardization is featured

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Excerpt from Reuters -- "'Data standardization is critical to that undertaking. This is one of the core lessons of 2008 that has only been partially realized thus far,' adds Berner, who is now at New York University’s Stern Business School."
Faculty News

Professor Nicholas Economides explains why he believes the Federal Reserve is taking a "wait and see" approach to interest rates

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Excerpt from Yahoo Finance --"I think that the general expectation is that GDP growth is going to slow down, but I don't think we are going to have a recession. So, again, the language that I hear says that the Fed is going to be cautious and patient."
Faculty News

Professor Al Lieberman is quoted in an article on the factors brands should consider when choosing a spokesperson

Excerpt from Adweek -- "Al Lieberman, an academic authority in entertainment marketing and the head of the Entertainment, Media and Technology Initiative at New York University’s Stern School of Business said, 'Global markets have their own form of barriers to certain celebrities due to ethnicity, gender, sexual orientation, background and on occasion even roles they have played.'"
Faculty News

Professor Allen Adamson is interviewed for a story on designer Karl Lagerfeld's legacy

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Excerpt from Luxury Daily --  "Not only was he able to steward and curate and energize the Chanel brand, but at the same time he was able to build his own brand separate and distinct from Chanel, which is a very tricky, balancing act to do," said Allen Adamson, cofounder of marketing firm Metaforce and adjunct professor at NYU Stern School of Business."
Faculty News

Professor Alixandra Barasch's research on the benefits of sharing candid photos is included in a story on social media sharing

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Excerpt from WIRED -- "Something like 95 percent of photos on the internet are posed, says Alix Barasch, who teaches marketing at NYU. She’s found that people almost always prefer the other 5 percent—the candids—and come away with a more positive impression of candid photos’ subjects."
Faculty News

Professor Aswath Damodaran's research on corporate profits is spotlighted

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Excerpt from Forbes -- "If you really want to get hot under the collar, consider the work of Aswath Damodaran, a professor of finance at the Stern School of Business at New York University. In trying to research profits of the pharmaceutical industry for a piece I was writing, I stumbled across some marvelous tables that Damodaran regularly updates, looking at the average financial performance of nearly 100 industries."
Faculty News

In a live interview, Professor Paul Romer weighs in on the economic impact of proposed higher wealth taxes

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Excerpt from Bloomberg -- "It's probably good to start with the basics. One question is how much total tax is the government going to collect. Then, the second one is who pays which portion of that. A lot of the discussion right now is about adjusting how much different groups pay, and, in general, the democrats are saying the rich should pay more. There is some suggestion, as well, that there are ways to collect more total revenue and do new things, but it's probably helpful to keep those two things separate. So the debate is either about who pays or what do we want to do with some additional revenue."
Faculty News

Professor Michael Spence's work on job creation is referenced in a story on the skills gap

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Excerpt from Forbes -- "Godin quotes Nobel prize-winning economist Michael Spence who divides up jobs between those that are tradeable and could be done somewhere else such as manufacturing a car; and those that are non-tradeable like frying fish and chips. Spence’s killer finding, says Godin, is that in the USA alone only 600,000 new tradeable jobs were added between 1990 and 2008."
Faculty News

Professor Allen Adamson shares why he believes Amazon's scrapped plans for a headquarters in New York City will damage its brand over the long term

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Excerpt from TheStreet -- "'They missed an opportunity to build perceptions of their corporate citizenship, which is going to be more important as they've gotten so colossal,' Adamson added."
Faculty News

Professor Thomaï Serdari is interviewed about how luxury brands can learn from backlash over culturally insensitive products and avoid creating them in the future

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Excerpt from Knowledge@Wharton on SiriusXM -- “Companies need to understand what it means to operate globally and to understand who that upper tier luxury consumer is. An interesting thing is that a lot of these luxury consumers are younger today, so these companies are addressing a younger generation. And even though these consumers may not be African American, for example, they are sensitive because younger customers are a little bit more sensitive, regardless of what their own cultural background is.”
Faculty News

Professor Vasant Dhar provides advice on how to choose a financial advisor

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Excerpt from The Wall Street Journal -- "'A robot has no consciousness, no ethics,' says Vasant Dhar, a professor of information systems at New York University’s Stern School of Business who runs a robo adviser for institutional investors. Without those qualities and the resulting moral code, a robot wouldn’t be capable of always acting on your behalf, he says."
Faculty News

Professor Adam Alter is interviewed for a story on the evolution of the color pink

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Excerpt from CBS Sunday Morning -- "'[Eloise] basically owned a version of pink and said, "Pink can also be mischievous. It could be a little bit more playful,"' Alter said. 'That was a really good thing for the color pink. Gave it this extra dimension, and meant that pink didn't just mean being very well-behaved and doing exactly the right thing all the time. It also meant being yourself, and being the real version of who you are.'"
Faculty News

Professor Amy Webb's forthcoming book, "The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity," is excerpted

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Excerpt from WIRED -- "Regardless of what orders might be signed or what new strategies are put into action, Washington is going to have a recruitment problem: There just aren’t enough incentives to lure AI talent away from high-paying jobs with great benefits into a life of public service."
Faculty News

Professor Lawrence White is quoted in a story on the future of NYC's tech scene after Amazon's exit

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Excerpt from NBC News -- "'The activists stopped Walmart from coming in,' White said. 'It was a symbolic event, but it did not stop the advancement of other big box operations.'"

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