Faculty News

Professor Arun Sundararajan is quoted in an article on the sharing economy and innovation in financial services

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Excerpt from AltFi -- "According to Arun Sundararajan, Professor at New York University’s Stern School of Business, 'The era in which the majority of the workforce provides labor and talent in exchange for a predictable salary is passing.'"
Faculty News

Professor Jonathan Haidt shares his outlook on the future of political discourse in the US

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Excerpt from The New York Times -- "The reasons for my pessimism are that 1) social media gets ever more effective at drowning us in outrage; 2) overall trust in institutions continues to decline, which makes it seem ever more urgent that 'our' side take total control; 3) the younger generations have not seen effective political institutions or norms during their lives, and also seem less adept at handling political disagreements; and 4) the norms of campus regarding call-out culture seem to be spreading quickly into business and many other institutions."
Faculty News

Professor Thomaï Serdari is quoted in a story on how controversy surrounding a racially insensitive item has impacted Gucci's sales

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Excerpt from Complex -- "Serdari isn't entirely surprised that sales of Gucci on resale sites haven't changed much. 'I think a lot of the clients who buy Gucci are very young. Some of them are completely clueless, and if it doesn't affect them personally, they may have dismissed it very quickly,' she said. 'And a lot of people who buy Gucci are foreigners with different perspectives who might not understand how offensive the sweater was.'"
Faculty News

Professor Jonathan Haidt discusses political divides in the US

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Excerpt from NPR -- "'When we don't trust each other, that means it's very difficult for politicians to compromise. It's very difficult to find win-win solutions or positive-sum games. And so there are so many problems that we could solve,' but we don't."
Faculty News

Professor Adam Alter is interviewed for an article on choosing baby names

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Excerpt from The Cut -- “Discussing name preferences is a safer way of discussing our views about the world. Names carry so much information — we associate them with age, gender, ethnicity, socioeconomic status, nationality and personality traits. If two people disagree about name preferences, that might reflect bigger disagreements.”"
Faculty News

Professor Arun Sundararajan shares how Harley-Davidson can leverage shifts in the transportation market

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Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"
Faculty News

Professor Arun Sundararajan shares how Harley-Davidson can leverage shifts in the transportation market

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Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"
Faculty News

Professor Allen Adamson is quoted in a story on Marriott's newly-rebranded loyalty program, Bonvoy

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Excerpt from Travel Weekly -- "'The first hurdle for Marriott is getting people to understand and embrace the name, which will require far more spending and time than most people think,' Adamson said. 'Because what is Bonvoy? They're creating a brand out of what we call an empty vessel. It has no inherent meaning, so this is really going to take some old-fashioned brand-building in an era when most companies don't have the budgets or the time to do that.'"
Faculty News

Professor Zur Shapira highlights the importance of risk-taking in business

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Excerpt from CNN -- "'Risk-taking is much more important than in the past, because the pace of industry and innovation we have now is unprecedented,' said Zur Shapira, professor of entrepreneurship and management at New York University. 'You have to take risk.'"
Faculty News

Professor Anindya Ghose's presentation, “Using AI and Blockchain To Monetize The Mobile Economy,” at the Big Data and Business Analytics Conference is featured

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Excerpt from Tech Economy -- "'This is what I call "Using AI to mine 9 Forces" which include context, location, time, saliency, crowdedness, weather, trajectory, social, and omni-channel. These are what will influence the ways ads are deployed and how technology is being used in that ecosystem.'"
Faculty News

Professor Baruch Lev is quoted in an article about the changing landscape of US food brands

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Excerpt from AFP -- "Baruch Lev, an accounting professor at New York University, said big mergers like Kraft Heinz usually underperformed, undermining the logic of further deal-making by the company."
Faculty News

Professor Allen Adamson recommends that retailers focus on "instant deliveries," rather than in-store pickup options, to compete with Amazon

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Excerpt from OZY -- "'They should provide an in-home customer experience that Amazon can’t compete with,' says Adamson. Some retailers are trying to do at least the first part of what Adamson proposes."
Faculty News

Professor Thomaï Serdari shares her views on Tiffany's new marketing and advertising strategies in an article on 2019’s risk takers

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Excerpt from the CNN -- "'The advertising strategy is "definitely bold on the part of the leadership,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school. 'If they want to be considered as trendsetters as they once had been, they need to embrace that sort of boldness.'"
Faculty News

In an op-ed, Professor Amy Webb explains how choosing "smart" home products from Amazon, Apple and Google can lock consumers into a digital caste system

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Excerpt from The New York Times -- "Because our data are managed by one of these companies — companies that also sold us all the A.I.-powered stuff in our homes — we are unwittingly choosing our tribes. Without realizing it, you are already a Google family or an Apple family or an Amazon family."
Faculty News

Professor Scott Galloway is quoted in a story on Facebook user data and luxury retailers

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Excerpt from The New York Times -- "'Facebook has all this data that you don’t realize they have,' said Scott Galloway, professor of marketing at NYU’s Stern School of Business, and author of 'The Four: The Hidden DNA of Amazon, Apple, Facebook and Google.' 'They know you better than your doctor, priest and rabbi.'"
Faculty News

Professor David Yermack's research on how executives’ use of private jets impacts their companies’ investor returns is cited

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Excerpt from The Economist -- "A study by David Yermack of NYU Stern School of Business found that returns to investors in firms that allow such flights are 4% lower per year than in other companies."
Faculty News

Professor Elizabeth Morrison's and PhD student Mona Weiss' joint research on the perception of speaking up in the workplace is featured

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Excerpt from Brisbane Times -- "These findings contradict the prevailing view that speaking up carries a 'high level of risk, causing others to view the employee as threatening or disloyal, and negatively affecting ratings of job performance.'"
Faculty News

Professor Aswath Damodaran is quoted in an article on the IPO market in India

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Excerpt from The Economic Times -- "'Ultimately, all private equity money needs exit. If the public market mood darkens, it will have a ripple effect that goes all the way through the PE and VC ecosystems,' said Aswath Damodaran, professor of finance at the New York University Stern School of Business."
Faculty News

Professor Jamyn Edis discusses HBO's evolution and streaming strategy

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Excerpt from Bloomberg -- "'HBO has been the ultimate Gordian knot,' says Jamyn Edis, a former vice president of HBO’s consumer technology group who’s now an adjunct professor at New York University’s Stern School of Business. 'It’s been a seemingly intractable set of problems: long-term contracts written before the dawn of digital, 30-year-career executives with no incentive to hurt the Time Warner cash cow, an institutional distaste for technology—"we’re in the content business"—and the internecine tribal warfare typical of any organization.'"
Faculty News

Professor Ari Ginsberg comments on West Elm's partnership with Rent the Runway

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Excerpt from CNN Business -- "Growing numbers of Americans are renting everything from clothes to cars, explained Ari Ginsberg, professor of entrepreneurship and management at NYU'S Stern School of Business. ... 'You can either join or get run over,' said Ginsberg. 'If you don't do it, your competitor is going to.'"
Faculty News

Professor Adam Alter's book, "Irresistible," is referenced in an article on smartphone addiction

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Excerpt from the The Statesman -- "Adam Alter, author of the best selling book, Irresistible, informs us that most people devote between one and four hours on their phones daily and others far longer across the globe. These people also spend an average of a quarter of their waking lives on their phones, which is more time than any other daily activity they engage in except sleeping."
Faculty News

In an in-depth interview, Professor Paul Romer discusses the US-China trade conflict and sustainable economic growth

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Excerpt from CNN -- "...there's another reason why some people are trying to say we should rethink the trade with China, and that's because some people in the United States have gotten huge gains from the trade, others have not enjoyed the same benefits. So, they're saying, 'We need to redress this imbalance,' but it's not realistic to say, 'We're going to use a treaty with another country to solve an internal problem.' So, that's a problem that people should address with an internal policy in the United States."
Faculty News

Professor Dolly Chugh explains the benefits of developing a growth-oriented inner voice, from her book, "The Person You Mean to Be"

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Excerpt from Psychology Today -- "Instead of 'good' or 'bad,' Chugh suggests, we need to start thinking of ourselves as good-ish, a term she introduces in her book, The Person You Mean to Be. Good-ish embraces the idea that the self is error-prone and conflicted, yet strives to be better. It's a rejection of a fixed 'good person' image—like the one the inner critic pushes us toward—in favor of the idea that we are a work in progress."
Faculty News

In a contributed article, Professor Anika Sharma examines how social media channels are impacting the digital ecosystem of news

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Excerpt from Ad Age India -- "Perhaps, then, just like in any digital ecosystem, news outlets need to understand the role of ‘social channels’. The news outlets will never win the ‘who brought it to you first’ battle, because the most connected networks will always win that. However, if the news outlets stuck to what they know best, they may be able to hold their ground."
Faculty News

Professor Jennifer Carpenter and Professor and Vice Dean of the Undergraduate College Robert Whitelaw's joint research on China's stock markets is referenced

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Excerpt from ThinkAdvisor -- "'Since the wave of market reforms that started almost two decades ago, stock prices in China have become as informative about future firm profits as they are in the U.S.,' according to the authors."

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