Faculty News

Professor Scott Galloway is quoted in a story on the shift in the relationship between the tech and fashion industries

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Excerpt from The New York Times -- "Mr. Galloway of N.Y.U. said the conclusion was simple: 'There was only one wearable that was really a fashion statement, and that was your phone.'"
Faculty News

In a contributed article, Professor Anika Sharma examines the importance of Bing for search engine marketers

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Excerpt from Ad Age India -- "Therefore, when it comes to a brand’s search strategy it is very very important to understand intent and the kind of audience one is trying to reach. Just like, for a brand, Pinterest might make more sense versus Instagram; similarly there will be times when Bing will be able to deliver better results than Google. It is, therefore, important to look at the similarities as well as the differences that each search engine brings to the table to enrich a brand’s search strategy."
Faculty News

In a Q&A interview, Professor Luís Cabral shares his views on Portugal's economy and potential tax reform

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Excerpt from Dinheiro Vivo -- (translated from Portuguese using Google Translate) "I propose that we have an income distribution system that is less connected to the work activity and more linked to guaranteeing a universal minimum income and then a form of progressive taxation that allows to finance such a system."
Faculty News

Professor Michael Spence's remarks at the China Development Forum are highlighted

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Excerpt from CGTN -- "'I am not sure why there are any controversies, since all of the European countries have important relationships with China, because China is an important economy, an important trading partner and investment partner,' said Spence on the sideline of the China Development Forum held this weekend."
Faculty News

Professor Lawrence White offers advice on how to calculate the cost of living in a story on the Economist Intelligence Unit's ranking of most expensive cities

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Excerpt from BBC Capital -- "'There’s no easy answer,' says Lawrence White, economics professor at New York University. 'You’ve really got to do your research: where would I want to live in that city? How important is it to be close to public transportation? Is there a sales tax? Does the sales tax apply to everything? Is food taxed or is exempted? Is clothing taxed?'"
Faculty News

Professor Hans Taparia is interviewed about how fast food restaurants encourage their customers to spend money

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Excerpt from Business Insider -- "Food pictures... They light up the brain, particularly when you're hungry. Large food pictures, for a food company, are key."
Faculty News

Professor Luís Cabral's joint research on the relationship between relative performance evaluation and firm investment decisions is highlighted

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Exceprt from the Harvard Law blog -- "The SEC, the NYSE, and the U.S. government, accompanied by the actions of consultants, such as the Institutional Shareholder Services, recently have pushed to create, by means of relative performance evaluation (RPE), a tighter link between CEO pay and the factors under CEO control. This paper addresses the consequences of RPE for firm investment decisions and systemic risk in an industry model."
Faculty News

Professors Alexi Savov and Philipp Schnabl's joint research on monetary policy and the housing boom is cited

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Excerpt from Brookings Institute blog -- "Itamar Drechsler of the University of Pennsylvania and Philipp Schnabl and Alexi Savov of New York University say instead that the Fed’s tightening between 2003 and 2006 shifted mortgage lending from the heavily regulated commercial banks to nonbank mortgage originators, which had lower lending standards."
Faculty News

Professor Sonia Marciano is quoted in a story on Anheuser-Busch InBev (ABI)'s marketing strategy

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Excerpt from Medium -- "And if you’re not — if you hold the line and sell 12 cans for the same price ABI is selling 15, said Sonia Marciano, a professor at NYU’s Stern School of Business who has studied ABI’s business practices: 'What do you say to a customer? Why should they buy you?'"
Faculty News

Professor Amy Webb shares how she believes tech companies will utilize data from smart home devices in the future

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Excerpt from Fast Company -- "'The microwave decides you should be on a diet and won’t let you eat popcorn,' says Amy Webb, a professor of strategic foresight at the NYU Stern School of Business and the founder of the consulting firm Future Today Institute."
Faculty News

Professor Luke Williams' keynote at the IDC Directions conference is spotlighted

Excerpt from PCMag.com -- "'When you need an option to change, it is always too late,' he said. In other words, the ideas you may need in the future may be inconsistent or in conflict with ideas you are using now."
Faculty News

Scholar-in-Residence Gary Friedland shares insights on his joint research with Professor Jeanne Calderon on the EB-5 Immigrant Investor Program

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Excerpt from The New Republic -- "'EB-5 became extremely common after the financial crisis,' Friedland told me, 'and very broad.' With the rules revised and unemployment spiking anyway, virtually every project in the country could be proven as benefiting a high unemployment area, effectively lowering the individual investment amount to $500,000 across the board."
Faculty News

Professor Nicholas Economides comments on Google's efforts to comply with EU antitrust regulations

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Excerpt from The Wall Street Journal -- "'It will make some difference but not a big difference,' said Nicholas Economides, an economics professor at New York University Stern School of Business. 'Rivals have become weaker and it’s very difficult to restore competition.'"
Faculty News

Professor Dolly Chugh's book, "The Person You Mean to Be," is cited

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Excerpt from Business Insider -- "In her book 'The Person You Mean to Be: How Good People Fight Bias,' Dolly Chugh, a psychologist and associate professor of management and organizations at New York University's Stern School of Business, explained the term 'good-ish.' In the context of bias, this phrase refers to the idea that it's better to confront our mistakes (such as mispronouncing someone's name) than to be 'perfect.'"
Faculty News

Professor Arun Sundararajan is quoted in a feature story on the We Company's growth trajectory

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Excerpt from Quartz -- "'WeWork has created the physical-world equivalent of a digital platform,' says Arun Sundararajan, a professor at New York University’s Stern School of Business and the author of The Sharing Economy."
Faculty News

Professor Edward Altman's Z-Score research is referenced

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Excerpt from Forbes India -- "Formulated by Edward Altman of New York University’s Stern School of Business in 1968, z-score, says Azeez, is better than ratings for determining credit risks before a company goes down. This is particularly critical for a country like India, which has 38 AAA-rated companies compared to the US that has just two."
Faculty News

Professor Gian Luca Clementi is quoted in a story on construction in cities as an economic indicator

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Excerpt from The New York Times -- "'This is a golden age of construction in American metropolitan areas,' said Gian Luca Clementi, as associate professor of economics at the Stern School of Business at New York University. 'The U.S. is still less urbanized than similar countries, so if anything, we will probably see more and more construction.'"
Faculty News

Professor Anindya Ghose shares the benefits of Instagram's new checkout feature for retailers

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Excerpt from CNN -- "'Enabling the entire transaction to occur within the same interface without going outside [the app] may not sound like a big deal, but that's when most of the [traffic] leakage happens,' he said."
Faculty News

In a contributed article, Professor Tensie Whelan highlights the Center for Sustainable Business' research, in partnership with IRI, on sustainability-marketed products

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Excerpt from Corporate Eco Forum blog -- "We found that products marketed as sustainable are driving product and category growth; in fact, that they delivered 50.1% of the growth in the packaged goods market growth from 2013-2018!"
Faculty News

In a contributed article, Professor Michelle Greenwald interviews three entrepreneurs who were recently accepted into Sephora's Accelerate program and highlights the program's takeaways for CMOs

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Excerpt from Forbes -- "The Sephora Accelerate program is what I call a quadruple win. It’s a win for Sephora because it’s great for its brand image to be supporting women-lead start-ups. It’s a win for the start-ups who gain valuable information and relationships that can significantly increase their chances of success. It’s a win for consumers because Sephora is helping bring products, ingredients, packaging and technology to market that are genuinely are better than what’s currently out there."
Faculty News

Professor Justin Kruger's joint research on self-perception, the Dunning-Kruger effect, is included in an article on Jared Kushner and Ivanka Trump

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Excerpt from the The New York Times -- "As political actors, the couple are living exemplars of the Dunning-Kruger effect, a psychological phenomenon which leads incompetent people to overestimate their ability because they can’t grasp how much they don’t know."
Faculty News

In a contributed article, Professor Anika Sharma emphasizes the growing importance of customer experiences for brands as more consumers opt out of sharing their data with marketers

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Excerpt from Ad Age India -- "With the trend of potential consumers opting out of ‘tracking’ and wanting control over their own data, where does that leave brands that want to target existing and potential consumers? What is the answer to users opting out? In my mind, the answer is two-fold: relevance and absolutely stellar Customer Experience or CX."
Faculty News

In a live interview, Professor Haran Segram outlines how he believes Lyft should use its IPO funding

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Excerpt from Bloomberg -- "CapEx is the most important thing for them... their major focus is going to be towards future technology; they're building driver hubs to facilitate for the drivers. So if they build a good relationship with the employees, that will serve them well. That will differentiate from Uber or Grab in Asia."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is referenced in an article on the college admissions scandal

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Excerpt from Fast Company -- "These authors argue that given economic prospects are less certain because of stagnating wages, automation and globalization, wealthier parents tend to be particularly concerned about the future economic opportunities for their children."
Faculty News

Professor Robert Seamans shares his views on presidential candidate Andrew Yang's proposal for Universal Basic Income (UBI)

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Excerpt from ThinkProgress -- "'What happens if Amazon goes bust, then how do you find UBI?' Seamans said. 'What happens if Amazon reorganizes? What happens if Amazon moves to different country? There’s so many things that could go wrong it doesn’t seem feasible.'"

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