Press Releases
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First-of-its-Kind Study Reveals Republican Senators Are More Digitally Competent than Democrats
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In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway, Dean of The George Washington University School of Business Doug Guthrie, and a team of experts evaluated and ranked 100 US Senators’ Digital IQ® including website strength, social media following and sentiment, digital marketing aptitude and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators.
Press Releases
—

In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway, Dean of The George Washington University School of Business Doug Guthrie, and a team of experts evaluated and ranked 100 US Senators’ Digital IQ® including website strength, social media following and sentiment, digital marketing aptitude and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators.