Faculty News

Professor Adam Alter shares his views on the changes Twitter has made to its platform

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Excerpt from BuzzFeed News -- "'Everything these companies do, at first, is driven by the short-term desire to stake a small share of the attention economy and to engage users just long enough to attract early funding. Only later does the medium view start to matter, and the long view doesn’t matter at all until very late in the game,' explained Adam Alter, author of Irresistible, a book about the rise of addictive technology."
Faculty News

In a live interview, Professor Michael Spence discusses how the US delaying tariffs on auto imports will impact trade negotiations with China

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Excerpt from Bloomberg-- "The United States is better off if we're negotiating on behalf of the United States, but with the interests of other developed countries aligned with what we're trying to achieve in terms of a level playing field, fairness, absence of intellectual property theft, and so on. So I think it's good news in the sense that we're not going to pick a fight with the Europeans at the same time, or at least we may not. And that makes it easier... to focus on the Chinese negotiations and not overload the team."
Faculty News

Professor Panos Ipeirotis' research on Mechanical Turk is included in an excerpt from a new book on the crowdsourcing marketplace

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Excerpt from Fast Company -- "Panos Ipeirotis, a leading researcher most known for his work tracking the ebbs and flows of MTurk worker demographics, estimates that 2,000 to 5,000 workers can be found on the MTurk platform at any given moment."
Faculty News

Professor Gavin Kilduff's research on the impact of having a rival on performance is referenced

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Excerpt from the Harvard Business Review -- "Sometimes it’s even motivating just to know that your rival is out there. And I know you’re familiar with the evidence on this, but I’ve just been floored by Gavin Kilduff’s research on how much your rivals’ success can affect your own."
Faculty News

In a live interview, Professor Joseph Foudy explains US-China trade negotiations

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Excerpt from TRT World -- "The very public nature of this conflict is going to make it very difficult for either country to back down."
Faculty News

Professor Anika Sharma offers her views on the potential sale of Lord & Taylor

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Excerpt from Retail Dive -- "You always walked into the store because you saw them as an authority that would help you. Today that authority has become YouTube, or it’s your friend. All you’re really doing is trying to confirm what your mind has already made up."
Faculty News

Professor Thomaï Serdari is interviewed about Fenty, LVMH's new fashion house, led by Rihanna

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Excerpt from Marketplace -- "I think it's really interesting to see how proactive LVMH has been in taking a stand and addressing the issue [of culturally insensitive designs] from the inside out with the acquisition."
Faculty News

Professor Aswath Damodaran shares his outlook on Uber after the company's first day of trading

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Excerpt from The Washington Post -- "'If Uber cannot deliver profits over time, it spells real trouble for the gig economy,' said Aswath Damodaran, a professor at New York University’s Stern School of Business. 'They have not demonstrated that they can do all the things they want to do and also do it profitably — so the scrutiny of public markets will certainly be a big first test for them.'"
Faculty News

In an op-ed, Deputy Director of the Center for Business and Human Rights Paul Barrett examines the growth of the apparel industry in Ethiopia, referencing his joint research with Research Director Dorothée Baumann-Pauly

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Excerpt from The Washington Post -- "One hopes this fear is overblown and that the clothing firms will make a long-term commitment not only to cheaply sourced goods but also to supporting a strong Ethiopian economy in which workers are protected."
Faculty News

In an excerpt from his new book, "The Algebra of Happiness," Professor Scott Galloway offers advice to new graduates

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Excerpt from TIME -- "Your job is to find something you’re good at, and after ten thousand hours of practice, get great at it. The emotional and economic rewards that accompany being great at something will make you passionate about whatever that something is."
Faculty News

Professor Allen Adamson is quoted in a story on how online retail is changing the way companies package their products

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Excerpt from Business Insider -- "While eco-friendly features like recyclable or compostable packaging 'used to be a nice-to-have, it's now a must-have.' If a brand over-packages today, they're 'incredibly vulnerable to being seen as out of touch,' according to Adamson."
Faculty News

Professor Justin Kruger's joint research on the "first-instinct fallacy" is featured

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Excerpt from the Financial Times -- "With his colleagues Derrick Wirtz and Dale Miller [Kruger] replicated the longstanding findings that college students believe you should trust your first answer in a multiple choice question, and yet that switching to a second answer tends to improve your grades."
Faculty News

In a live interview, Professor Arun Sundararajan discusses whether Facebook and big data companies should be broken up

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Excerpt from CNBC -- "I certainly agree with the call for creating a new tech regulatory agency, there is some damage to Facebook from Zuckerberg's voting control. But I think spinning off WhatsApp and Instagram is not really going to solve the core issue that Facebook's business model -- optimizing advertising revenue -- is at odds with a lot of other societal objectives, and simply splitting Facebook up into WhatsApp and Instagram and Facebook is not going to solve that problem."
Faculty News

In a podcast interview, Professor Adam Alter shares insights on technology and behavioral addiction, from his book, "Irresistible"

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Excerpt from Knowledge@Wharton -- "Companies compete for our limited attention by creating products that are impossible to resist."
Faculty News

In a live interview, Professor Haran Segram discusses Uber's IPO and his profitability expectations for the company

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Excerpt from Bloomberg -- "I think this is a liquidity event for the early investors... [i.e.] cashing out your investments in the early rounds. So, they're taking advantage of [the fact that] this is a pricing game, rather than a valuation game for Uber. You tell a good compelling story and then you fetch the highest price possible. That is what's happening here."
Faculty News

Lord Mervyn King is interviewed about regional inequality in the United Kingdom

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Excerpt from BBC -- "We shouldn't just be too pessimistic about what can be done. Individuals can do a lot, even in deprived communities—maybe especially in deprived communities, if other firms have just not bothered to go in there."
Faculty News

Professor Baruch Lev's blog post on Uber's pre-IPO financial performance is featured

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Excerpt from Seeking Alpha -- "One is struck by the sharp drop in the 2018 revenue growth rate (42%). True, following a fast growth period, a certain slowdown is expected, but this 2018 slowdown seems a bit early in Uber's game. The quarterly revenues confirm the slowdown - third and fourth quarters 2018 and first quarter 2019 (estimated) revenues were rather flat: $2,944 million, $2,974 million, and $3,075 million (mid high-low), respectively. Is competition taking its toll or is it the constant push-back from cities and taxi drivers? In any case, Uber's road ahead surely appears challenging."
Faculty News

Professor Arun Sundararajan explains how going public will impact Uber's long-term growth strategy

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Excerpt from Bloomberg -- "'The trillion dollar valuation will come if they can spend the next five to 10 years getting to that place where more is spent on Uber than on any other form of transportation,' Sundararajan said. 'The trouble is that’s going to require keeping investors at bay who are putting pressure on Uber to deliver earnings.'"
Faculty News

Professor Paul Hardart discusses how Disney+'s low price point may change over time

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Excerpt from Yahoo -- "'I’d be curious of how they project to increase that price over time. Because they’re going to use that [price] to try and get a big number of subscribers, and over time they’ll probably pivot and start to increase the mind.'"
Faculty News

In a live interview, Professor Paul Romer explains why he believes taxation can be used to incentivize tech companies to change their business models

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Excerpt from Bloomberg -- "The tax on digital ads creates an incentive to go back to a subscription model that many online firms use where people know what they pay and then compare it to what they get back. The tax I propose could also be progressive so that you pay a higher tax if you combine two firms."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on how Dior partnered with local artisans in Morocco for its latest runway show

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Excerpt from Luxury Daily -- "'Luxury brands have come to realize that they are competing in a global market and need to address customers of various cultural backgrounds,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
Faculty News

Professor Arun Sundararajan comments on Uber's business strategy ahead of the company's IPO

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Excerpt from CBS News -- "The company would do well to execute on that strategy, according to Arun Sundararajan, professor at NYU's Stern School of Business. 'One of the biggest mistakes Uber could make after going public would be to spend too much time managing short-term earnings and to try to become profitable too soon,' Sundararajan said."
Faculty News

Professor David Yermack explains potential business implications stemming from Facebook's development of its own cryptocurrency

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Excerpt from MarketWatch -- "'If you think about how many people are citizens of Facebook-land, there's 2.5 billion people and they could really become a serious rival to the federal reserve.'"
Faculty News

Professor Paul Hardart discusses the role Big Tech will play in the future of gaming

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Excerpt from OZY -- “We’re in a world of peak media right now,” says Paul Hardart, director of the entertainment, media and technology program at NYU’s Stern School of Business. “The big tech companies see a huge opportunity in maintaining an ongoing relationship with audiences, and gaming is a great way to keep people engaged.”
Faculty News

Professor David Yermack offers insights on University endowment investment strategies

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Excerpt from Bloomberg -- “There’s simply no way to significantly outperform the market when you’re a $40 billion fund,” said David Yermack, a finance professor at New York University. “It becomes more and more difficult the larger you get.”

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