Faculty News
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Prof. Michelle Greenwald on co-branding
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![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032737.jpg?h=cd55d432&itok=KwZjqTLC)
Excerpt from Transworld Business -- "Brands are judged by the partners they keep. Innovative partnerships can make brands seem hipper, more modern, more distinctive, more interesting, and more noteworthy."
Faculty News
—
![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032737.jpg?h=cd55d432&itok=KwZjqTLC)
Excerpt from Transworld Business -- "Brands are judged by the partners they keep. Innovative partnerships can make brands seem hipper, more modern, more distinctive, more interesting, and more noteworthy."