Faculty News
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Prof. Adam Alter on the effect of a company's name on its stock price
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Excerpt from Viewpoint Magazine -- "‘Research shows that companies entering the American stock market tend to perform better when they have a name that’s easier to pronounce,’ says Adam Alter, assistant professor of marketing and a psychologist at New York’s Stern School of Business."
Faculty News
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Excerpt from Viewpoint Magazine -- "‘Research shows that companies entering the American stock market tend to perform better when they have a name that’s easier to pronounce,’ says Adam Alter, assistant professor of marketing and a psychologist at New York’s Stern School of Business."