Faculty News

Prof. Sam Craig on marketing efforts for "The Hunger Games"

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Excerpt from Reuters -- "You've got trailers for the web, you've got games for the iPhone, you've got Twitter, you've got Facebook and they did one clever thing: they had a contest, they invited some fans to the set to get them involved so these kids are really honored to be there and they want to tell everyone else."
Faculty News

An op-ed by Prof. Joel Rubinson on rethinking brand marketing

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Excerpt from Fast Company -- "When you market from the other end of the funnel, everything is flipped in what Procter and Gamble calls “store back” marketing. The brand narrative, brand values, social media engagement, even TV commercial impact come AFTER the purchase, so they solidify rather than precondition the brand-customer relationship. In this model, shopper marketing cues must be mastered as the main trial generator."
Faculty News

Prof. Edward Melnick's research on the correlation between US production and gas prices is cited

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Excerpt from The Huffington Post -- "'When US production goes up, the price of gas 'is certainly not going down,' Melnick said. 'The data does not suggest that whatsoever.'"
Faculty News

Prof. Nathan Pettit's research on status is featured

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Excerpt from The Wall Street Journal -- "The findings show there is a strong psychological reward for those who perceive themselves to be of higher status, says Nathan Pettit, the study's lead author."
Faculty News

An op-ed by Nobel Laureate Prof. Michael Spence on gas prices and politics

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Excerpt from Project Syndicate -- "When prices go up, a president’s poll ratings go down. But, in view of America’s long history of neglect of energy security and resilience, the notion that Barack Obama’s administration is responsible for rising gas prices makes little sense."
Faculty News

An op-ed by Nobel Laureate Prof Thomas Sargent & Prof William Silber on the Fed

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Excerpt from Financial Times -- "Public pressures – as well as confrontations with presidents and Congress – to avoid high interest rates have derailed the Fed’s best intentions throughout history."
Faculty News

Prof. Hal Hershfield's research on saving for retirement is featured

Excerpt from MSN Money Frugal Cool blog -- "'We'd rather have something now than wait for (the reward) to be bigger in the future. The future exists in a vague and murky way,' notes Hershfield, an assistant professor of marketing."
Faculty News

A co-authored article by Prof. Paul Romer on financial fraud is cited

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Excerpt from The Huffington Post -- "George Akerlof, Nobel Laureate in Economics (2001), and Paul Romer wrote the definitive economics article on financial fraud in 1993 ('Looting: the Economic Underworld of Bankruptcy for Profit')."
Faculty News

Prof. Roy Smith sees new opportunities for boutique financial firms

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Excerpt from The New York Times DealBook blog -- "'The industry is suffering from a reputation problem,' said Roy Smith, a professor at the Leonard N. Stern School of Business at New York University. 'This creates an opportunity for boutiques.'"
Faculty News

Prof. Edward Altman's Z-Score is used to determine the probability of a Sprint bankruptcy

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Excerpt from TheStreet.com -- "Most of the U.S. wireless companies are at risk of bankruptcy based on this Altman Z dividing line, though Sprint is the only carrier that has an Altman Z score that is negative."
Faculty News

An op-ed by Prof. Michelle Greenwald on what it takes to be truly eco-friendly

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Excerpt from Inc. Magazine -- "There are many ways to make products more sustainable, but if you want to do as much as possible and benefit financially as much as possible, sustainability should be the goal at the start of product development."
Faculty News

Prof. Roy Smith on how regulatory constraints will affect trading

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Excerpt from Financial Times -- "We are going into a dark tunnel of regulatory constraints on trading, and the effects on markets are still uncertain. ... We've been on a 20-year journey towards more deregulated markets, but the pendulum is swinging back towards more regulation."
Faculty News

An op-ed by Prof. Sinan Aral on using our social networks to promote social good

Excerpt from PopTech.org -- "Helping consumers find products is not the only application of social network influence. The same theories and methods can also be applied to promote social good. Imagine if social influence was systematically activated and channeled to encourage friends to take an HIV test, to de-escalate a violent event, or to contribute to a local charity."
Faculty News

Prof. Jonathan Haidt's new book, "The Righteous Mind," is reviewed

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Excerpt from The Wall Street Journal -- "What a brief review of 'The Righteous Mind' can only touch upon is the scientific ambition of Mr. Haidt's project. His observations about American politics are just the most accessible part of a wider argument about the nature and origins of morality itself."
Faculty News

In an op-ed, Professor Jonathan Haidt discusses recent events in US politics

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Excerpt from The New York Times blog -- " ... we’ve seen the sudden re-emergence of the older culture war — the one between the religious right and the secular left that raged for so many years before the financial crisis and the rise of the Tea Party. When sacred objects are threatened, we can expect a ferocious tribal response."
Faculty News

Prof. Lee Sproull's research on the rise of virtual volunteerism is cited

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Excerpt from TheStreet.com -- "'We can create opportunities online that would have been impossible before,' Sproull says. 'We can connect volunteers around the world with community development projects in Africa that need specific expertise they're not going to find on the ground.'"
Faculty News

An op-ed by Prof. Richard Sylla on aligning a bank's structure with incentives

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Excerpt from The New York Times -- "On Wall Street, and generally in the financial industry, moral and ethical behavior has another name, fiduciary responsibility."
Faculty News

Prof. Priya Raghubir on the brand loyalty of Apple's customers

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Excerpt from Reuters -- "It's what the brand represents, not necessarily only lifestyle. So lifestyle could be part of it but the overall personality, what it signals to that consumer about the consumer themselves, which is smart, innovative, cutting edge, and worth a few extra dollars."
Faculty News

Research by Prof. Thomas Philippon on the cost of financial intermediation is cited

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Excerpt from The Wall Street Journal -- "As shown by research conducted by New York University economist Thomas Philippon, the cost of financial intermediation—what the financial sector charges the rest of the economy for its services—began a move around 2000 that would take it by 2010 to its highest level in 140 years."
Faculty News

Prof. Roy Smith on how the culture on Wall Street has changed

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Excerpt from Bloomberg -- "NYU’s Smith ... said Wall Street’s culture has changed because trading has become a more important source of revenue than the fees banks get from advising companies on takeovers or financing."
Faculty News

An op-ed by Prof. Ralph Gomory on unveiling the US corporate money trail

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Excerpt from Bloomberg -- "The Securities and Exchange Commission should use its existing authority to protect investors by requiring that corporations disclose their political contributions."
Faculty News

Prof. David Yermack on Citigroup's stress test results

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Excerpt from Fox Business -- "['Citigroup has] come a long way from where they were in 2008. I don’t see this as necessarily a smack down of them. It’s a mixed bag of news,' said David Yermack, a finance professor at the NYU School of Business."
Faculty News

An op-ed by Prof. Kim Schoenholtz on the European Banking Authority's abiltity to pass stress tests

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Excerpt from Bloomberg -- "When the EBA gets a fourth turn at bat this year, the authority can -- and should -- make use of a growing body of knowledge and experience regarding stress tests. And supportive actions by the European Central Bank and the fiscal authorities may raise the chances of success."
Faculty News

An op-ed by Nobel Laureate & Prof. Robert Engle & Profs Viral Acharya & Matthew Richardson

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Excerpt from VoxEU -- "Systemic risk should not be described in terms of a financial firm’s failure per se but in the context of a firm’s overall contribution to system-wide failure. The intuition is straightforward. When only an individual financial firm’s capital is low, the firm can no longer financially intermediate."
Faculty News

Nobel Laureate Prof. Thomas Sargent is highlighted for urging Obama to back EU carbon limits

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Excerpt from Reuters -- "Rather than opposing the EU, we urge your administration to support their efforts to price carbon in the context of the ICAO."

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