Faculty News
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Prof. Hershfield on the controversy surrounding fast food & soft drink sponsorship of the Olympics
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Excerpt from Barron's -- "'They have always advertised at the Olympics, but the climate is just different now,' says Hal Hershfield, assistant professor of marketing at the NYU Stern School of Business. He think this kind of backlash could spread to the US"
Faculty News
—

Excerpt from Barron's -- "'They have always advertised at the Olympics, but the climate is just different now,' says Hal Hershfield, assistant professor of marketing at the NYU Stern School of Business. He think this kind of backlash could spread to the US"