Faculty News
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    Prof. Priya Raghubir on the value of Starbucks brand loyalty
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    Excerpt from The Huffington Post -- "'The enduring brand loyalty is about the core offerings, which is not just coffee,' Raghubir explained. 'It is the experience of going to Starbucks.'"
    
  Faculty News
    — 
     
      
              Excerpt from The Huffington Post -- "'The enduring brand loyalty is about the core offerings, which is not just coffee,' Raghubir explained. 'It is the experience of going to Starbucks.'"
        
        
       
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
