Faculty News

Prof. Thomas Philippon's research on compensation in the financial services industry is cited

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Excerpt from The New York Times -- "While the power of money in politics should never be underestimated, institutions can be changed. Thomas Philippon of New York University and Ariell Reshef of the University of Virginia argue, for instance, that financial deregulation produced a huge wage premium for finance executives, even as it increased risks for the rest of society."
Faculty News

Prof. Samuel Craig is interviewed about Disney's profits from "Avengers: Age of Ultron"

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Excerpt from Marketplace -- "Sam Craig teaches marketing at NYU's Stern School of Business. Craig says historically, theaters and studios typically split box office receipts 50/50. But Disney reportedly wants 60 percent of the box office for the Avengers sequel. And that could add up. 'Studios need theaters. Theaters need films to make money.'"
Faculty News

Research Scholar Taeya Howell's research on managerial recognition of employee input is featured

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Excerpt from Bloomberg -- "The authors, five professors at New York University's Stern School of Business, Cornell's Johnson Graduate School of Management, and UT Austin's McCombs School of Business found that bosses were less likely to value or even notice the suggestions of people who were wallflowers at work, new to the job, or racial minorities."
Faculty News

In an op-ed, Professor Thomaï Serdari examines the success of luxury brand MMLaFleur

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Excerpt from LinkedIn -- "Strong product was only part of MMLaFleur's story. Their Bento Box did the trick. Drawing on her Japanese background (Sarah is French-Japanese and a graduate of Harvard) came up with the idea of the bento: a box of six to eight items that are sent to every new customer after they have filled a brief survey online in which they elaborate on their personal style and which may be returned on its entirety if the customer does not like the items included. More often than not, customers keep most of the items sent to them. The difference lies in the new value that the bento box has added: it eliminates thinking."
Faculty News

In an op-ed, Prof. Michelle Greenwald highlights top integrated marketing campaigns from the past year

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Excerpt from Forbes -- "The three brands selected have historically not been known as cutting edge, big-time marketers, and one is a non-profit. This is inspiring, as it indicates that brands don’t need mega-budgets or to be considered marketing heavy hitters to do great, impactful, clever, strategic, and insightful work. Smaller brands can create stellar programs with budgets that are less than gargantuan."
Faculty News

NYU Global Research Prof. Ian Bremmer discusses his new book, "Superpower: Three Choices for America's Role in the World"

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Excerpt from TIME -- "In his new book, Superpower: Three Choices for America’s Role in the World, TIME editor-at-large and president of Eurasia group Ian Bremmer discusses the three choices the United States can make about its role in the world. He characterizes the choices, each with its unique benefits and consequences, as 'Indispensable America,' 'Moneyball America' and 'Independent America.'"
Faculty News

Prof. Scott Galloway on Apple's growth

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Excerpt from Silicon Valley Business Journal -- "'If you look at Apple the last 12 months, I’d argue they’ve performed better than any company in history,' said Scott Galloway, a clinical professor of marketing at New York University’s Stern School of Business. 'It’s the most profitable, strongest brand in the world.'"
 
Faculty News

Prof. Richard Sylla is interviewed about his new book, "Genealogy of American Finance"

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Excerpt from ThinkAdvisor -- "...as the crisis fades in memory, finance professionals talk less and less about history's importance. Its cautionary lessons might interfere with taking the next big risk to make the next fast buck. One of the great lessons of financial history is that a lot of finance professionals over the decades and centuries never learn, and so they repeat the mistakes of the past."
Faculty News

In an op-ed, Prof. Nouriel Roubini argues that governments shouldn't use currency wars to boost economic growth

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Excerpt from Project Syndicate -- "The world would be better off if most governments pursued policies that boosted growth through domestic demand, rather than beggar-thy-neighbor export measures. But that would require them to rely less on monetary policy and more on appropriate fiscal policies (such as higher spending on productive infrastructure)."
Faculty News

In an op-ed, Prof. Roy Smith argues that big banks should follow GE's lead in shedding problematic business units

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Excerpt from Financial News -- "There is a lesson for the big banks in the way GE has disposed of its finance arm. The initial strategy, to dismantle GE Capital piecemeal, evoked little approval from the market. It was not until GE announced last month that it was selling off the entire unit that investors rewarded it with a price rise, so far sustained. The lesson for the banks, which still flinch at trying such a radical amputation of their own ailing units, is plain. Bite the bullet."
Faculty News

Dean Peter Henry calls for structural reform in emerging market economies

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Excerpt from Business Insider -- "Peter Henry, Dean of New York University's Stern School of Business and author of 'Turnaround: Third World Lessons for First World Growth,' says there is still time for emerging markets to make some changes: 'The best time for structural reform in emerging markets would have been from the outset of the Fed's QE program, before tapering,' he said. 'The second-best time is today, but next week is better than never.'"
Faculty News

Prof. Nouriel Roubini on Greece's economic turmoil

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Excerpt from Bloomberg -- "'The risk of an unraveling occurs if there is an accident, and Greece decides to go into arrears in their payments to the IMF,' Nouriel Roubini, chairman of Roubini Global Economics, said on Bloomberg Television on April 28. 'The Greeks know that if an accident occurs it’s the beginning of potentially Grexit.'"
Faculty News

In a letter to the editor that prompted further discussion of the issue, Professor Michael Posner urges universities to invest in sustainable business

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Excerpt from The New York Times -- "Universities need to move from defensive — fending off divestment campaigns — to a more affirmative approach, exploring how to generate solid financial returns while rewarding long-term, sustainable business practices. To maximize their impact, those with the largest endowments should join together to develop common standards and metrics by which they will determine which companies merit their investments."
Faculty News

Prof. Gavin Kilduff's research on the benefits of rivalry is featured

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Excerpt from Outside Magazine -- "Kilduff pored over six years of race data from a U.S. running club. After identifying pairs of rivals, he studied their results. The effect of racing a rival showed improvement by as much as five seconds per kilometre. That’s enough to shave 50 seconds off your next 10K."
Faculty News

Prof. Scott Galloway weighs in on e-commerce website Jet

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Excerpt from The Washington Post -- "Scott Galloway, a professor who teaches marketing and branding at New York University’s Stern School of Business, said he is skeptical that Jet’s pure e-commerce model can result in a viable business. 'I think [Jet] is a retailer designed by a consultant that makes sense in theory and has trouble in execution,' Galloway said."
Faculty News

In an op-ed, Prof. Scott Galloway argues that department stores will be more successful than online-only retailers in the next five years

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Excerpt from LinkedIn -- "Department stores are alive and well in 2015. Frequently dismissed as dinosaurs outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years but will ultimately fare better than pure-play e-commerce. Contrary to long-held conventional wisdom, department stores will be among the biggest winners in retail."
Faculty News

Prof. Melissa Schilling on the unionization of Microsoft's contract workers

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Excerpt from Bloomberg -- "Collective bargaining is a poor fit for tech companies, says Melissa Schilling, a management professor at New York University’s business school. 'When you have an industry with a lot of technological change, you really need to preserve your ability to be nimble,' she says."
 
Faculty News

Prof. Jonathan Haidt's book, "The Righteous Mind," is featured

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Excerpt from The Washington Post -- "One of the messages of Haidt’s book The Righteous Mind is that the left and the right tend to have different moral 'foundations,' by which he means that they get emotional and intense about different kinds of moral situations. In Haidt’s analysis, it isn’t that the left (or environmental left) lacks emotionality, but rather that conservatives sense a broader suite of moral foundations related to loyalty, respect for authority, and disgust — as well as the more typically liberal moral foundations related to fairness and protecting the vulnerable from harm."
Faculty News

Prof. Jennifer Carpenter discusses China's introduction of deposit insurance

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Excerpt from Marketplace -- "'When investors think all this stuff is implicitly guaranteed, nobody’s doing credit analysis, nobody’s kicking the tires,' says Jennifer Carpenter, associate professor at NYU's Stern School of Business... 'The role of deposit insurance is actually to tell people what’s not insured,' says Carpenter."  
Faculty News

Prof. Scott Galloway discusses the "Dove Beauty Stories: Four Generations" marketing campaign

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Excerpt from USA Today -- "Taking a trip down memory lane isn't new for marketers, who use nostalgia to connect products to our 'need to love and be loved,' according to Scott Galloway, a clinical professor of marketing at New York University Stern School of Business... 'The idea of connecting emotion to a product is to a certain extent the definition of branding,' Galloway says."
Faculty News

Dean Peter Henry's Foreign Policy Association Medal is highlighted

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Excerpt from BizEd -- "The Foreign Policy Association (FPA) has awarded its Foreign Policy Association Medal to Peter Henry, economist and dean of New York University’s Stern School of Business. The FPA recognized Henry for his contributions to raising the public’s awareness of, understanding of, and participation in American foreign policy, as well as for his role in preparing future business leaders for a global economy. Past winners include former Secretary of State Hillary Clinton; William C. Dudley, president and CEO of the Federal Reserve Bank of New York; and Mo Ibrahim, founder of the Mo Ibrahim Foundation."
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer discusses Japan Prime Minister Shinzo Abe's visit to the US

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Excerpt from TIME -- "In Japan, Abe has the political capital to apologize for historical aggression, but chooses not to. Japan is too important to Obama’s 'pivot to Asia' strategy to risk estranging its leaders, especially with the critical Trans-Pacific Partnership trade deal on the horizon. If the pivot to Asia is to succeed and Japan’s new foreign policy ambitions are to be realized, America’s democratic allies in Asia need to find a way to move forward. Abe is talking in the U.S., but what matters is whether Asia is listening."
Faculty News

The DHL Global Connectedness Index, co-authored by Prof. Pankaj Ghemawat, is highlighted

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Excerpt from Politico -- "Pankaj Ghemawat of IESE Business School in Barcelona has estimated that foreign direct investment accounts for only 9 percent of all fixed investment worldwide. What is more, examining private finance alone is misleading. Many countries have public development banks, including export-import banks like America’s, whose mission is to promote national infrastructure development or to finance foreign sales of national companies. These embody statist mercantilism, the opposite of liberal globalization. Ghemawat and his colleagues have created a DHL Global Connectedness Index, which calculates that global connectedness is in decline—partly because of the rise in regionalism noted above."
Faculty News

Prof. Priya Raghubir on marketing missteps in Bud Light's label controversy

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Excerpt from Newsweek -- "...you need to be open to hearing criticisms of the campaign rather than just evidence in its favor. When companies or brands are launching a new advertising campaign, they often 'try to confirm what they would like to do rather than play devil’s advocate,' Raghubir says."
Faculty News

In an op-ed, Profs. Roy Smith and Brad Hintz evaluate Deutsche Bank's "Strategy2020" plan

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Excerpt from Financial News -- "Deutsche Bank’s strategy of limiting low return balance sheet positions is neither radical nor new. UBS and Morgan Stanley announced long ago their intentions to reduce reliance on capital markets businesses but retain their investment banking franchises. Barclays is constraining its fixed income unit. Credit Suisse has been pruning around the edges of trading businesses, and under new management this summer may cut further. Goldman and JP Morgan Chase have already cut back sufficiently to deliver returns near their cost capital."

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