Faculty News

In an op-ed, Professor Michelle Greenwald shares innovation lessons for CMOs from top companies

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Excerpt from The Huffington Post -- "It may seem counterintuitive, but in order to inspire free thinking, the first step is often to set some limits. While some academics and consultants advocate not restricting brainstorming creativity in any way, I've found allowing infinite options with few guidelines can paralyze innovation. Creativity flourishes when some parameters exist for what brands stand for and the brand equity elements that marketing tactics and line-extensions must protect and extend. Apple is a great example of a brand that adheres to a strong identity and vision for what it stands for, and the company continues to innovate while staying true to their brand parameters."
Faculty News

Professor Nicholas Economides on Greece's bailout package

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Excerpt from Bloomberg -- "The vote 'showed that the government coalition is very significantly weakened,' said Nicholas Economides, a professor at New York University’s Stern School of Business. 'Elections are very likely in early fall. The most difficult part of the agreement, its implementation, will fall to a new government, to be elected in the fall.'"
Faculty News

In an op-ed, Professor Roy Smith argues that the US should privatize its infrastructure

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Excerpt from Financial News -- "...US public infrastructure (highways, bridges, airports and so on) is paid for by user taxes and tolls that politicians are loath to raise, or by direct government grants that are equally unpopular. Thus it is continually under-depreciated, under-maintained, and under-financed."
Faculty News

Professor Jonathan Haidt's co-authored piece on political correctness, use of trigger warnings and avoidance of microagressions is cited

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Excerpt from Bloomberg View -- "Students demanding that campus life be bowdlerized to preserve their peace of mind seem to believe that the best way to deal with trauma is to avoid any mention of it. But [Greg] Lukianoff and [Jonathan] Haidt argue that this is exactly backward; chronic avoidance breeds terror. The current climate on campus is a recipe for producing fearful adults who are going to have difficulty coping in an adult world. It's as if we were trying to prepare the next generation of American citizens by keeping them in kindergarten until the age of 23."
Faculty News

In an op-ed, Professor Ian Bremmer discusses China's new security legislation

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Excerpt from TIME -- "The cybersecurity law will also have a chilling effect on privacy in China by building a single nationwide ID system that ties the online identity of citizens to their physical identity. Chinese officials insist that anonymity online allows terrorists and criminals to operate in the shadows–and that anonymity must be eliminated to protect Chinese citizens. Foreign companies will have to help manage these threats–even when they don’t agree with Beijing on what constitutes 'terrorism' or a legitimate threat to national security. The cybersecurity law also provides a legal basis for the government to shut down the Internet in the event of serious social unrest."
Faculty News

Professor Scott Galloway on successful crisis management

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Excerpt from Marketplace -- "'America and consumers love to forgive,' says Galloway. 'It’s like a relationship. When your spouse gets angry at you, the easiest way to end the issue, "You’re right, I’m sorry. This is what I’m going to do to address the issue." It’s the same thing in the world of business.'"
Faculty News

Professor Nicholas Economides explains the legal barriers to implementing Greece's debt deal

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Excerpt from Bloomberg -- "It looks like there are going to be laws passed in Greece, the agreement laws... But then the laws have to be implemented, and that will happen sometime in the fall and that will be problematic. Additionally, there is a very important political wrinkle in this problem that the ruling coalition government does not have enough votes to pass these laws because some of their own deputies are going to vote against them, so these laws are going to pass with the opposition votes, which puts the government in a very precarious position. And it makes very likely that in early fall, this government will look for elections... as a way out of its problems."
Faculty News

Professor Lawrence White explains why he believes the Libor-based Financial Instruments Antirust Litigation may go to the Supreme Court

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Excerpt from PaRR -- "White noted that Libor is a collaboratively determined interest rate — a price, but it is an interest rate. However, according to Judge Buchwald, this interest rate is separate from the marketplace where people were buying and selling securities or mortgages or other products, and thus there was no collusion in those markets, he said. Buchwald 'didn’t see the collaborative effort in setting the Libor interest rate as a market antitrust issue,” White said. 'My personal belief is she is wrong and eventually is going to get overturned, either by the Second Circuit or the Supreme Court,' he added."
Faculty News

Professor Jeffrey Wurgler's research on stock market bubbles is cited

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Excerpt from MarketWatch -- "...we have no choice but to conclude that we’re not in another bubble like it [the Internet bubble]. That...is the conclusion I reached upon grading the current market according to five dimensions of investor sentiment that were devised by the authors of perhaps the leading academic study of stock market bubbles. Those authors are finance professors Jeffrey Wurgler of New York University’s Stern School of Business and Malcolm Baker of Harvard Business School."
Faculty News

In a co-authored cover story, Professor Jonathan Haidt argues that heightened sensitivity around political correctness, use of trigger warnings and avoidance of microagressions is damaging to college students' education and mental health

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Excerpt from The Atlantic -- "Universities themselves should try to raise consciousness about the need to balance freedom of speech with the need to make all students feel welcome. Talking openly about such conflicting but important values is just the sort of challenging exercise that any diverse but tolerant community must learn to do. Restrictive speech codes should be abandoned."
Faculty News

Professor Tom Meyvis on the removal of gender-based labels from toys

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Excerpt from Los Angeles Times -- "Tom Meyvis, a professor of marketing at New York University's Stern School of Business, said removing gender labels from toys gives more power to the consumer, a trend in marketing. 'To some extent, you give more control to the customer,' he said. 'So customers can decide for themselves what is the ideal product for their son or daughter, rather than being told this is the category your child falls into.'"
Faculty News

Professor Lawrence White on Moody's plans to change the way it calculates default risk

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Excerpt from Bloomberg -- "During the housing bubble, the widespread practice of so-called ratings shopping fueled a 'race to the bottom' among credit graders as they sought to win business, helping to fuel the later financial crisis...'We don’t know until we know if this is going to be a problem,' said Larry White, an economics professor at New York University’s Stern School of Business. 'But surely they don’t want to be wrong a second time.'"
Faculty News

Professor Paul Romer's paper on economic growth is cited

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Excerpt from Harvard Business Review -- "For the classic economics paper on the role of technology on growth, see Paul Romer’s 1990 article 'Endogenous Technological Growth'..."
Faculty News

In an op-ed, Professor Nouriel Roubini explains the problems of ratings agencies and highlights the need for data-driven analysis in the global economy

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Excerpt from Financial Times -- "Spotting risk is difficult, and it is tempting to let others do the hard work. But rating agencies follow an ad hoc and slow-moving approach. Market signals, such as the interest rates payable on sovereign bonds, are noisy and volatile. It takes systematic, data-driven analysis to understand the dangers hidden in a shifting global economic scene."
Faculty News

In a co-authored op-ed, Research Scholar Sarah Labowitz explains how indirect sourcing threatens supply chain workers' safety

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Excerpt from The Globe and Mail -- "The indirect sourcing model is not unique to Bangladesh and has allowed explosive growth in the global apparel industry. But dependence on subcontracting firms outside the system of monitoring and inspection operated by Western brands leaves a significant part of the work force vulnerable to poor conditions."
Faculty News

Professor Stephen Brown explains why hedge funds are not ideal for retail investors

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Excerpt from Australian Financial Review -- "But retail investors [in Australia] can [invest in hedge funds]. You have to be prepared to do the operational due diligence, to know that in a liquidity crisis hedge funds will lose money and to invest in a diversified portfolio. If you can't meet those criteria you shouldn't be investing in hedge funds."
Faculty News

Professor Arun Sundararajan explains why the sharing economy poses a challenge to labor laws

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Excerpt from AFP -- "Arun Sundararajan, who heads New York University's Social Cities Initiative, said policymakers should seek to 'decouple' traditional benefits from the workplace to help gig workers. 'What they are looking for is not to be a full-time employee,' Sundararajan told AFP."
Faculty News

Professor Arun Sundararajan discusses the challenges that the sharing economy poses to the workforce

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Excerpt from New York German Press -- "What's critical is that in the United States right now, a lot of the social safety net, a lot of the benefits ranging from steady salary and paid vacations to insurance of different kinds, health benefits... all of that is tied, and much better, if you are a full-time employee. What's happening as more and more work becomes flexible is that these providers don't have access to benefits that full-time employees do. ... We shouldn't force our workforce into a situation where they have to choose between flexibility and benefits. I think we need new structures where we can get both."
Faculty News

Professor Arun Sundararajan explains the importance of labor classification lawsuits in the sharing economy

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Excerpt from San Francisco Chronicle -- "'Much as Uber and Airbnb have fought regulatory battles in cities around the world, and in the process laid the groundwork for new regulatory systems that accommodate their platforms, this lawsuit could lay the foundation for a better way of providing benefits to gig workers and part-time contractors,' Sundararajan said."
Faculty News

Professor Thomaï Serdari discusses marketing strategies of jewelry companies

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Excerpt from Racked -- "Thomai Serdari, a luxury marketing professor at NYU, says Signet's play for the male consumer is also apparent in where and when its ads are placed: the company spends millions to air commercials during sporting events.'Their branding goes hand-in-hand with how the average American consumer equates relationship milestones with jewelry,' she says. 'Signet tries to stay on top of the mind of the consumer who will watch a football game, see an ad on TV, and equate that brand with the next gift he needs to buy his wife.'"
Faculty News

Professor Lawrence White on Hillary Clinton's claim that the stock market has performed better under Democratic presidents

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Excerpt from PolitiFact -- "In fact, if you remove Hoover from the GOP column, the average monthly return for Republicans improves significantly, from a 0.38 percent average monthly return to a 0.61 percent monthly return. The Hoover-free GOP number is within striking distance of the Democratic mark of 0.73 percent, said Lawrence J. White, a professor at New York University’s Stern School of Business. White doesn’t argue that it’s fairest to remove Hoover from the GOP’s calculation. Rather, he said, it’s a reminder that relatively small changes due at least in part to unlucky timing can have big effects on the end result."
Faculty News

In an op-ed, NYU Global Research Professor Ian Bremmer argues against Donald Trump's recommendation to build a wall at the US-Mexico border

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Excerpt from TIME -- "Walls don’t deter migrants, who simply take longer, harsher routes. Walls are incredibly costly to build and maintain. They can disrupt trade and hurt a country’s reputation. Nor will walls solve terrorism. Tunisia is building a wall to separate itself from chaotic Libya, but it will not stop the more than 3,000 Tunisians who have reportedly traveled to fight in Syria from coming home. Rather than building walls, politicians need to address root causes. In Europe, that means financing local development across the Mediterranean to reduce migrants’ incentive to leave their home countries."
Faculty News

In an op-ed, NYU Global Research Professor Ian Bremmer explains the value of business mentors

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Excerpt from LinkedIn -- "Cold calling almost never works, unless you’re unbelievably lucky. I wasn’t, and you probably won’t be either. A mentor can introduce you to the right people and tell you why exactly you need to know that person. The mentor can tell you who is worth trusting and who isn’t. Knowing who to trust requires experience, which you don’t have yet. He/she can also help you understand where you need connections to succeed and where you’re better off going it alone. You won’t believe how much time and effort that will save you."
Faculty News

Professor David Yermack on executive compensation disclosure

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Excerpt from The Atlantic -- "Executive compensation hasn’t changed much after disclosure requirements, 'say-on-pay' rules that put up CEO pay to nonbinding shareholder votes, or even the financial crisis. What might work instead? Yermack, the NYU professor, has one big-picture idea. 'I think the solution lies in making the median worker more productive through better education and training, an area where the U.S. has not been particularly successful,' he says. 'We are very good as a country at educating high-skilled workers for elite jobs, but we do not do nearly as well as other countries in educating people in the broad middle of the labor market.'"
Faculty News

Professor Adam Alter's research on the connection between pronounceable names and status at work is highlighted

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Excerpt from Business Insider -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols tended to perform better in the stock market."

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