Faculty News

Professor Al Lieberman's book, "The Definitive Guide to Entertainment Marketing," is referenced

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Excerpt from Christian Science Monitor -- "The 2011 film 'The Adjustment Bureau,' which combined aspects of a thriller and a romance, was marketed using separate trailers aimed at women and at men, write Al Lieberman and Patricia Esgate in their 2011 book 'The Definitive Guide to Entertainment Marketing.' 'The trailers were accurate in their use of footage from the film but simply focused on the action and drama for the male audience and made the romantic scenes more prominent and expansive for the female audience,' they write. 'Neither audience was disappointed because both were satisfied by the story, content, and elements each was seeking.'"
Faculty News

Professor Scott Galloway comments on Apple's new, smaller iPhone

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Excerpt from Bloomberg -- "I think they're really trying to squeeze this turnip as hard as they can, right? Little too big, little too small. But this is basically the iPhone 5 with updated components, and a lot of people like the small phone. So it makes a lot of sense. It's evolutionary, not revolutionary. But they'll get incremental profits and margins because this is arguably the first tech product in history that its margins have expanded as it's matured. People still love the iPhone."
Faculty News

Professor Jonathan Haidt weighs in on the violence at Donald Trump's political rallies

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Excerpt from WIRED -- "'The attitude is if you violate my values, you won’t get to speak,' says Jonathan Haidt, a social psychologist at the New York University Stern School of Business. In fact, Trump has blamed supporters of Democratic presidential candidate Bernie Sanders and the liberal group MoveOn for trouble at the rallies. 'Of course they hate Trump and what he stands for,' Haidt says. 'But what gives them the right to disrupt, interrupt and shut down a political event? If they do that at a Trump rally, are they surprised that people will try to hit them?'"
Faculty News

Professor Nouriel Roubini is interviewed about Japan's economy

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Excerpt from Xinhua -- "'Japan is not at the center of global concern as such, but certain policy decisions including the BOJ adopting a negative interest rate recently have had a ripple effect following similar moves in Europe, with banks there also going negative,' Roubini, also a professor of economics at New York University's Stern School of Business, explained."
 
Faculty News

Professor William Greene shares his thoughts on Screening Room, a movie-streaming startup

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Excerpt from WIRED -- "'This is unambiguously bad for theater owners,' says William Greene, an economics professor at the NYU Stern School of Business, who studies the media and entertainment industries. 'But I do not see much of an upside for studios.'''
Faculty News

Professor Michael Spence's views on China's economy at a panel discussion are highlighted

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Excerpt from South China Morning Post -- "Michael Spence, another Nobel laureate, said China was 'well on the way' to shifting to the growth pattern that would underpin its ­future prosperity. The 'unsettled' issue in policymaking was about state-owned enterprises, including state firms in the financial sector, he said. 'One thing China has been very good at is managing the process – making steady progress and not trying to do everything at once,' Spence said."
Faculty News

Professor Jonathan Haidt is interviewed about corporate social responsibility (CSR)

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Excerpt from Aspen Institute blog -- "The story for CSR, for Corporate Social Responsibility, is generally positive, though not always. The story for internal ethics, that is, can you trust the people you work with, that seems to always be associated with better financial returns in the long run."
Faculty News

Professor Arun Sundararajan is interviewed about the future of the sharing economy

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Excerpt from WIRED -- "Sundararajan says proclaiming the demise of the on-demand idea overlooks the many ways on-demand businesses can be configured, from how prices are set to whether they hire independent contractors or official employees. Companies are still figuring out what works. Some will rise, some will fall. What the on-demand economy creates as a whole, he says, is the possibility of a more decentralized labor force, which consumers are increasingly coming to expect. 'A lot of economic activity down the road is going to flow through platforms that have a mix of centralized and decentralized labor,' Sundararajan says."
Faculty News

Professor Edward Altman shares his views on the state of the credit market

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Excerpt from Bloomberg -- "It's been lasting for over 6 years now. And I've been predicting for the last 7-8 months that we were probably in the 7th inning of a 9-inning game. Now I think we're in the 9th inning, maybe over. Except the Fed is still kind of anxious about things, and as you know this week, they didn't raise interest rates. So they may try to keep that cycle going a little bit longer, but it's just about over."
Faculty News

Research by Professors William Baumol, Jeffrey Simonoff and Matthew Mayhew of NYU Steinhardt is featured

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Excerpt from Entrepreneur -- "'This study disrupts the position that higher education may not be conducive to fostering innovation by suggesting that both personality and structured higher education experiences contribute to cultivating innovation potential among college students,' said Mayhew. 'The good news is that innovative entrepreneurial intentions can be influenced by educators, regardless of the many differences in traits and experiences that students across cultures bring to college campuses.'"
Faculty News

Professor Kim Schoenholtz comments on the Federal Reserve's decision to leave interest rates unchanged

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Excerpt from MarketWatch -- "'The Fed is driving on a cliff road on a foggy night, it makes sense to go slow,' said Kim Schoenholtz, an economics professor at NYU Stern School of Business."

 
Faculty News

Professor Arun Sundararajan's comments at a panel on the sharing economy at South by Southwest are featured

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Excerpt from Silicon Hills News -- "'We have these new innovations, but we have to think about how much of the spoils of innovation the workers who are providing that innovation are going to see,' Sundararajan said."
Faculty News

In an op-ed, Professor Joost Van Dreunen argues that subsidizing Internet access will not remedy economic inequality

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Excerpt from Fortune -- "...it’s a tempting proposition: For only a few billion dollars, we can bring broadband connectivity to poor families, providing them with no less than an improved chance in life. The ultimate answer, of course, is more complicated. And it is a mistake to think that mere access to the Internet is going to close the gap between rich and poor."
Faculty News

Professor Robert Whitelaw explains how companies decide where to list their stock

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Excerpt from Marketplace -- "The choice of stock exchange becomes more important when comparing internationally, said Whitelaw. Companies tend to list in the country where their shareholders live for one thing. For companies in developing or emerging markets, listing in the United States, for example, offers a seal of approval because exchanges there have high standards for governance and reporting."
Faculty News

Professor JP Eggers discusses the similarities and difference between young billionaires and seasoned business leaders

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Excerpt from Forbes Poland -- "In some ways, there isn’t much difference. They are both comprised of smart, ambitious, and success-driven leaders who have (at some point) stepped beyond just running a company to attempt to influence how society works. The biggest difference is probably in terms of age and, therefore, perspective. Many of the young people on the current list became incredibly wealthy at a pretty young age, which gives them the opportunity to still be more idealistic than those who typically succeed after decades of trying and running a business. So they exhibit more naivety, but also more idealism, in many cases."
 
Faculty News

Professor Vasant Dhar weighs in on the future of computer-generated investment advice

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Excerpt from Fast Company -- "Personal finance is another new area for algorithmic, data-driven predictions, with a number of new 'robo-advisor' apps. 'We’re getting used to computers actually being pretty credible in terms of the recommendations they make,' says Vasant Dhar, a professor at NYU’s Stern School of Business and its Center for Data Science. 'It’s not that much of a stretch, where [a computer] actually says, here’s what I suggest with your portfolio.''
Faculty News

Professor JP Eggers comments on Avon's relocation of its headquarters to the UK

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Excerpt from Marketplace -- "'If most of the organization's operations are no longer U.S.-based, then realistically... being closer to where most of their operations are should allow them to achieve some efficiencies,' said J.P. Eggers, an associate professor of management and organizations at NYU."
Faculty News

Professor David Yermack comments on the growing popularity of financial technology (fintech) courses at business schools

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Excerpt from BusinessBecause -- "David Yermack, chair of the finance department at NYU Stern, said the fintech curriculum will have to be taught at every business school. 'Students and employers will demand it,' he said."
Faculty News

Professor Roy Smith discusses Chinese companies' increased investments in the US

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Excerpt from CBS News -- "Worries about Chinese companies are similar to the concerns about Japanese companies during the 1980s when they went on a bigger acquisition spree, according to Roy Smith, a former Goldman Sachs investment banker who's now a professor at New York University. 'Most of the Japanese deals ended up being overpriced, and the companies had to go through difficulties, but (they had) no adverse effect on the U.S. economy or labor force,' he wrote in an email. 'In a political year, this may appear to be an issue, but, like so many other things said, it isn't."
 
Faculty News

Professor Arun Sundararajan's comments on a panel at South by Southwest (SXSW) are highlighted

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Excerpt from AustinInno -- "Arun Sundararajan, a professor at New York University’s Leonard N. Stern School of Business, said he thinks most people agree that we need portable benefits. But he said he wishes there would be some time for the market to show what it can do instead of being largely boxed in by ongoing lawsuits and slight changes to decades-old laws. He said that if it turns out that sharing and gig economy companies go above and beyond what is required, as many more traditional tech companies already do, we may find that innovators can self-correct in the market as they compete for the best talent. 'It’s really a question of giving the market a chance,' he said."
Faculty News

Professor Aswath Damodaran's blog post on Lyft is highlighted

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Excerpt from Detroit Free Press -- "Aswath Damordaran, a finance professor at New York University's Stern School of Business, uses data that have leaked from various sources to estimate that Lyft more than doubled its gross bookings last year to about $1.2 billion, and will more than double that to $2.7 billion this year. However, Damordaran estimates Lyft lost $50 million in 2014, while Uber lost $470 million."
Faculty News

Professor Nicholas Economides' research on the Telecommunications Act of 1996 is highlighted

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Excerpt from Popular Mechanics -- "The Act focused on the division of the internet into two parts: The national and international network, allowing the internet to be the information delivery system it became, and the 'last mile' or 'local loop,' which brought the service into the home user. The goal was for competition between incumbent service providers and new businesses to be focused on this second section. Think of like a highway where the road is free to use, but you have a pay a toll for the on- and off-ramps. The fight was for the ramps. However, as NYU economics professor Nicholas Economides pointed out in a 1998 examination of the act and its fallout, it wasn't much of a fight. For starters, building the 'local loop' required a few basic things smaller businesses didn't have—foremost, cooperation from the telephone and cable companies that already laid down the infrastructure, and who, frankly, weren't and aren't keen on competitors trying to piggy-back on the digging they'd already done."
Faculty News

Professor Anindya Ghose discusses the growth of InMobi, a mobile advertising network

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Excerpt from OZY -- "Today, InMobi comes up as the kind of company Google might buy, though Google declined to comment. 'It would be good for Google,' Ghose says, adding that InMobi is 'a bit away' from being true competition for Google or Facebook. For InMobi to wear the big-kid shoes in its own right, Ghose figures it’d want to ace the data game, getting access to really 'fine-grained' data about user preference."
Faculty News

Professor Michael Spence shares his views on China's five-year plan for economic growth

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Excerpt from Xinhua -- "Michael Spence, a Nobel prize winner in economics, told Xinhua while the biggest challenge is to keep growth in the neighborhood of 6.5 and 7 percent before 2020, the completion of structural changes and supporting reforms are more important."
Faculty News

Lord Mervyn King's new book, "The End of Alchemy," is spotlighted

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Excerpt from The Economist -- "The problem leading up to the crisis, as Lord King sees it, is that commercial banks had little incentive to hold large quantities of safe, liquid assets. They knew that in a panic, the central bank would provide liquidity, no matter the quality of their balance-sheets; in response they loaded up on risky investments."

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