Faculty News

Professor Adam Alter's co-authored research on consumers underestimating and overspending on exceptional purchases is spotlighted

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Excerpt from Business Insider -- "Milkman calls these costs 'exceptional expenses' that aren't really exceptional at all. The concept, she said, was explored in a 2012 paper by Abigail Sussman, an associate professor of marketing at the University of Chicago Booth School of Business, and Adam Alter, an associate professor of marketing at New York University Stern School of Business."
Faculty News

Professor Alixandra Barasch explains why small advertisers can't afford to leave Facebook despite the social network facing a growing ad boycott

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Excerpt from Yahoo Finance -- "And as NYU Stern School of Business assistant professor of marketing Alixandra Barasch points out, the small advertisers that make up the majority of Facebook’s advertising partners often can’t afford to leave the social network for other outlets. 'They are not going to be able to afford any kind of mass market advertising campaign, so they can’t go to TV, and they don’t want to,' Barasch explained."
Faculty News

Professor Thomai Serdari discusses how the COVID-19 pandemic has upended the luxury retail space

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Excerpt from Bloomberg -- "The pandemic has done more than gut revenue at retailers. It has disrupted the flow of goods to sales floors and forced the cancellation of high-end fashion shows that influence what styles consumers will buy next year. 'The supply chain is broken, the fashion calendar is no longer in place, and who wants to be out buying designer brands with all the social questions we’re asking ourselves right now?' said Thomai Serdari, who teaches luxury branding and marketing at New York University’s Stern School of Business. 'There’s too much happening at the same time. We have to rethink this industry.'”
Faculty News

Professor Baruch Lev's co-authored book, "The End of Accounting and the Path Forward for Investors and Managers," is featured on "The CFO Essential Summer Reading" list

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Excerpt from Forbes -- "Reflecting the modern role of the chief financial officer, the books these executives read focus on strategy, leadership, and problem-solving. Truly, finance chiefs priorities are making their organizations competitive to judge by their reading selections."
Faculty News

Professor Robert Engle comments on how the coronavirus pandemic could be a "dress rehearsal" to more crises

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Excerpt from China Daily -- "Robert Engle, 2003 Nobel Prize laureate in Economics and a professor at New York University, made the comment during a video forum organized by the University of Science and Technology of China on Tuesday. The economist said the warning has been made by many scientists and he believes it to be so. He worries that the pandemic could be just a 'dress rehearsal' to more crises. This pandemic is highly associated with a zoonotic virus and with climate warming, such crises may become more frequent as animals migrate, said Engle, before he moved on to his lecture's focus on financial issues."
Faculty News

Professor Nouriel Roubini predicts how the U.S. economy will recover following the coronavirus crisis

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Excerpt from Yahoo Finance -- "Nouriel Roubini expects the near-term economic recovery from the coronavirus crisis to be relatively weak, the famed economist told Yahoo Finance in an interview, potentially giving way to an even deeper downturn further down the road. Until very recently, investors have been aggressively ramping up expectations of a ‘V-shaped’ rebound — until COVID-19 infections began surging nationwide."
Faculty News

In a video interview, Center for Business and Human Rights Deputy Director Paul Barrett notes that the recent Facebook boycott will have to be a long-term effort in order to bring about significant change

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Excerpt from CNBC -- "The question is how many companies ultimately sign up and how long does the boycott go on. If it turns out to be a one-month or even six-month affair, that's not going to bring Facebook to heel necessarily. If it turns out to be something more substantial, then Mark Zuckerberg will feel it in his pocketbook and conceivably make even more significant changes."
Faculty News

Joint research from Professor Thomas Philippon addressing large-scale debt restructuring is highlighted

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Excerpt from CGTN -- "To avoid this scenario, governments should establish mechanisms for large-scale debt restructuring. Tax deferrals and guarantee schemes have made governments creditors to a large number of small businesses. In a paper with Olivier Blanchard of the Peterson Institute and Thomas Philippon of New York University, we propose to let private creditors – primarily banks – know that governments will support decisions to restructure viable companies' debt and will participate in the resulting rescheduling or forgiveness of existing claims. Because governments value the positive impact of businesses' survival on all sorts of stakeholders, they should even let it be known that it will add a "continuation premium" to whatever private creditors do. This could save a lot of jobs."
Faculty News

In a joint op-ed, Professor Matthew Lee offers three solutions to help impact investors reduce the impact of bias

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Excerpt from Stanford Social Innovation Review -- "Financial markets run on the often-unspoken assumption that human beings make perfectly rational decisions that drive capital to the highest-performing enterprises. Indeed, the finance field promulgates an image of dispassionate investors who tirelessly comb through opportunities and seamlessly integrate information to optimize their portfolios."
Faculty News

Professor Edward Altman predicts that corporate bankruptcy filings will continue to rise throughout 2020

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Excerpt from USA Today -- "Edward Altman, the Max L. Heine professor emeritus of finance at New York University’s Stern School of Business, credits federal government stimulus, saying small business loans, stimulus checks and additional unemployment insurance have allowed people to avoid bankruptcy so far. 'But these measures are only temporary' Altman said. 'At some point, they’ll run out and personal bankruptcies will surge.' In the meantime, Altman believes corporate bankruptcy filings will continue to rise, and that 2020 will prove to be one of the busiest years since the Great Recession – especially for companies with more than $100 million in total liabilities."
Faculty News

Professor David Yermack explains why he believes the recent Hertz bankruptcy had little to do with its previous private equity ownership

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Excerpt from CNN -- "Still, David Yermack, a professor at NYU Stern School of Business, argued the Hertz bankruptcy had little to do with its previous private equity ownership. 'It was inevitable that a firm like Hertz, which had grossly over-expanded, would have needed to restructure itself,' Yermack said. 'The rental car industry needed to shrink.'"
Faculty News

Center for Business and Human Rights Deputy Director Paul Barrett is quoted in a story exploring Facebook's recent policy shift to hide or block content considered hateful or that could harm voting

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Excerpt from MarketWatch -- "Facebook’s change in policy highlights the increased pressure it faces in a nation roiled by pandemic and protests. 'The decision by Unilever to join the boycott of Facebook illustrates that the pressure is likely to increase,' said Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights."
Faculty News

Professor Priya Raghubir comments on how the hierarchy of human needs plays into the sharp increase of stationery sales amid the COVID-19 pandemic

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Excerpt from Town & Country -- "According to Dr. Priya Raghubir, a professor of business at New York University, the reason why it feels “right” boils down to simple psychology—and the hierarchy of human needs. 'At the bottom are very basic needs: food, water, sleep. The next level is safety, then social needs, followed by esteem and self-actualization,' she says. 'In most advanced Western economies, the basic needs of most people are met. But when anything unsettles, like the pandemic, we obsess over the basics and tend to do things like stockpile food and toilet paper. After the immediate threat is assuaged, we begin to ascend the hierarchy again. Now we want to socialize—sending cards and letters help us form connections.'”
Faculty News

Professor Robert Wosnitzer discusses the recent Fed announcement indicating that it would buy individual corporate bonds, including companies deemed fallen angels since the start of the coronavirus pandemic

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Excerpt from Vanity Fair -- "Last week, the Fed announced that it would buy individual corporate bonds, including companies deemed fallen angels since the start of the pandemic, expanding its support for the riskiest branch of debt. Robert Wosnitzer, a professor of finance at New York University’s Stern School of Business, told me that the central bank’s announcement came after it had exhausted traditional tools like lowering interest rates. 'It’s kind of ludicrous to believe that these corporations—after 12 years of having relatively benign policies on the tax level, on the Federal Reserve level, on every single level—that they couldn’t withstand three to five months of hardship,' Wosnitzer said. “It’s insane to think about that. But that’s the world we’re living in.'"
Faculty News

In a Q&A interview, Professor Scott Galloway offers his thoughts on how some big tech firms are benefiting from the coronavirus pandemic

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Excerpt from Fast Company -- "I think the work from home trend is a double-edged sword, but it’s mostly good for them. I’m not sure it’s good for their employees. What I think big tech workers fail to realize is that if your job can be moved to Denver, there’s a decent chance it can be moved to Bangalore. I think Mark Zuckerberg’s greed glands are going to say, yeah, by all means, let’s figure out how we can move your job to Chicago. And then we’re going to keep moving it further and further east and cut costs."
Faculty News

Research from Professor Edward Altman, addressing the total number of bankruptcies involving more than $100 million in debt in 2020, is highlighted

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Excerpt from Axios -- "While high-profile "mega-bankruptcies" such as Hertz and J. Crew make headlines, the total number of bankruptcies involving more than $100 million in debt is likely to be substantially lower this year than we saw during the last recession. That's according to NYU business school professor Edward Altman, who sees 192 such filings in 2020, compared with 242 in 2009."
Faculty News

In an in-depth Q&A, Professor Aswath Damodaran shares insights on equity valuations and discusses how investors can move from static to dynamic

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Excerpt from Barron's -- "Aswath Damodaran has taught tens of thousands of students at New York University’s Stern School of Business how to value stocks. Outside of the classroom, he is one of the best-known experts on valuation, and is often the go-to source when reporters are trying to understand how a hot new company can have metrics that seem to defy conventional analysis."
Faculty News

Joint research from Professor Sabrina Howell examining how private equity buyouts affect the quality of care in nursing homes is cited

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Excerpt from Quartz -- "Advocates say that these and other problems have only intensified as large companies began buying and consolidating nursing home franchises. Around 70% of nursing homes in the US are under for-profit ownership, and, since the 2000s, private equity firms have purchased many facilities, hoping to cut costs and increase profits. One recent analysis, published by the New York University Stern School of Business, found 'robust evidence' that private equity buyouts were linked to 'declines in patient health and compliance with care standards.'"
Faculty News

In a radio interview, Professor Robert Seamans discusses his research with PhD student Michael Impink on the impact of AI on the human workforce

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Excerpt from The Academic Minute -- "Applications of artificial intelligence or “AI”—the use of computer software that relies on highly sophisticated, algorithmic techniques to find patterns in data and make predictions about the future—have grown in number and variety over the past decade. AI is now embedded in many products and services that businesses and consumers use in daily life, including for example internet search and road navigation."
Faculty News

Professor Arun Sundararajan is quoted in an article addressing California's plans to go to court to compel Uber and Lyft to reclassify their drivers as employees

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Excerpt from SF Chronicle -- "Arun Sundararajan, an NYU business professor who studies the on-demand economy, agreed that ride prices would rise if drivers were employees. In addition, 'I think service availability is bound to suffer because this is a market that works very well,' he said. 'The extreme flexibility that Uber and Lyft provide workers now makes it much easier to cover the high-demand periods.'”
Faculty News

Insights from Professor Thomas Philippon's book, "The Great Reversal," are spotlighted

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Excerpt from Bloomberg -- "There’s a danger here. As Thomas Philippon documented in his book, 'The Great Reversal,' the EU has become more competitive than the US. Its antitrust regime isn’t perfect: For example, it has cleared too many horizontal mergers. However, the increase in markups (as measured by higher profit margins) after these deals has been generally less steep than in the U.S. because the market has remained more open."
Faculty News

Professor Viral Acharya argues that the Fed should require banks to increase their cash reserves against potential losses by halting dividend payments

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Excerpt from The Washington Post -- "So policymakers should not wait to act, said Acharya, an economics professor at New York University’s Stern School of Business. For now, interest rate increases are a non-starter given the economy’s profound weakness. But the Fed should require banks to beef up their reserves against potential losses by halting dividend payments, he said. 'You have to ensure that banks have enough capital on the balance sheet that you can afford to let these firms go bankrupt,' Acharya said. “It’s not about what’s happening right now. It’s whether you have created resilience in the financial sector to deal with what is a plausibly weak outlook.'”
Faculty News

Professor Joshua Ronen weighs in on GE's recent announcement that the company is hiring a new, independent auditor for the upcoming fiscal year

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Excerpt from Forbes -- “'GE wants to somehow signal to the marketplace that things are going to change,' with the auditor switch, said Joshua Ronen, an accounting professor at New York University’s Stern School of Business."
Faculty News

Professor Jared Watson explains how private messaging and communities have the potential to boost customers’ brand empathy, which has a direct impact on brand loyalty

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Excerpt from Vogue -- "Micro-communities act like a backstage pass or an Amex Centurion card by 'making people feel special', says Forrester’s Kodali. Private messaging and communities have the potential to boost customers’ brand empathy, which has a direct impact on brand loyalty, adds Jared Watson, assistant professor of marketing at NYU Stern School of Business. 'It allows brands to craft individualised messages for each subgroup of consumer rather than a one-size-fits-all approach.'"
Faculty News

Postdoctoral Fellow Rachel Marie Brooks Atkins cites findings from her research including that Black and white households with similar financial resources do not have equal access to commercial loans

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Excerpt from Los Angeles Times -- "Even when Black and white households have similar financial resources, there’s still not the same level of access to commercial loans, said Rachel Atkins, a post-doctoral faculty fellow in the management and organizations department at the NYU Stern School of Business. For example, Atkins’ research is showing that Black homeowners weren’t as able to use their home equity for start-up capital as white homeowners could. 'There’s just too much evidence that Black business owners are not able to access commercial lending to the same degree,' Atkins said."

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