Experience Stern | News & Events

Excerpt from the Financial Times -- "[Alter] concludes that not only are humans peculiarly susceptible to becoming hooked to their devices, even if they do not enjoy the experience, but games and social media companies are expert at keeping them enthralled."

Excerpt from Crain's New York Business -- "'Tipping in the U.S. has so many dimensions,' said Priya Raghubir, chair of the marketing department at the NYU Stern School of Business, who added that the practice often isn't rational. 'People will routinely tip a cab driver but won't tip the person who makes up their room in the hotel, because they never see that person.'"

Excerpt from TheStreet.com -- "Anindya Ghose, marketing professor at NYU Stern Business School, predicts that the Alibaba-Paytm relationship is going to directly affect the future of Flipkart and Snapdeal in a non-trivial way. 'An M&A activity between Snapdeal and Alibaba is a solid possibility here, given that their attempt to acquire Flipkart last year did not go through. An acquisition of Snapdeal can be a part of Alibaba's grand plan to take on Amazon in India by strategic stake holdings in leading players of the region,' said Ghose."

Excerpt from Us Weekly -- "I recently read the business book Irresistible by New York University associate professor or marketing Adam Alter."

Excerpt from The New York Times -- "The technology is designed to hook us that way. Email is bottomless. Social media platforms are endless. Twitter? The feed never really ends. You could sit there 24 hours a day and you’ll never get to the end. And so you come back for more and more."

Excerpt from Livemint -- "As Aswath Damodaran says in his recent book, Narrative And Numbers, it would be a fallacy to look purely at numbers without understanding the narrative behind the numbers. Hence the commentary from Indian companies in their post-results analyst calls is probably more important than the reported numbers."

Excerpt from CRN Magazine -- "Solution providers need to look at the clichés, also known as 'best practices,' that make up their business model – and 'invert them, or turn them on their head,' he said. For instance, the channel should look at their current processes in place around interacting with clients, selling services and products, and pricing models."

Excerpt from Bloomberg View -- "If you look at all of digital marketing, Facebook and Google accounted for 103% of the growth. Now what does that mean? It means that if you aren't Facebook or Google, and you're in digital marketing, officially, the industry is in structural decline."

Excerpt from Marketplace -- "'To comply with regulation usually involves some fixed costs, like you may need to hire a lawyer,' said Lawrence J. White, an economics professor at New York University Stern School of Business. The smaller the bank, the harder it is to pay that person’s salary."

Excerpt from American Banker -- "'I try to get students to think of themselves not only as marketers, but as entrepreneurs. As people who are managing a business,' [Bonezzi] said. 'For sure there is going to be an aspect of communication, the aspect of understanding the psychology of consumers, the aspect of advertising, and all of those things. But besides that there are much more businessey aspects of your job.'"

Excerpt from Paperjam -- "'Many platforms will fail over the next 10 years, but some will succeed and define these new models,' adds Arun Sundararajan."

Excerpt from The Wall Street Journal -- "The health of the job market and the public’s expectation of future price increases may not have as strong an influence on price inflation as many now believe, according to a new paper written by a group of prominent economists."

Excerpt from The Washington Post -- "By the end of his enjoyable yet alarming book, 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' you may be convinced that Alter is right and want to seriously rethink the behavioral addictions in your life."

Excerpt from NPR -- "If we really wanted to ease the regulatory burden on small banks, we could do it, but it wouldn't contain the features that the CHOICE Act has for the large banks."

Excerpt from TIME -- "The main thing that's communicated on Snapchat is 'here I am.' 'It's a stream of consciousness,' says Sundararajan. 'It's what people thought Twitter would be when it first came out.'"

Excerpt from The Wall Street Journal -- "So why don’t the high profits attract competitors to build new companies—or expand existing companies into new lines of business—for less than the cost of buying stock in existing companies? The problem is longstanding, according to research by Germán Gutiérrez and Thomas Philippon at New York’s Stern School of Business. They show that the previous link between valuation and corporate investment weakened from the early 2000s, and as a result corporates have invested about 10% less than they otherwise would have done."

Excerpt from Connected Futures Magazine -- "'The mistake is to hire a bunch of nerds and hope that good things happen,' said Vasant Dhar, a professor of information systems at New York University’s Stern School of Business. 'It has to start top down with solid business thinking.' 'The important thing,' he said, 'is what is it going to do for the business? Is it going to make better products, help retention, reduce churn? What is it going to do, and why?'"

Excerpt from Marketplace -- "If it's a year or so away, it doesn't matter so much. The market always anticipates the future by six months or more."

Excerpt from Wharton@Work -- "'On the outside,' says Professor Anindya Ghose, 'it is very easy for businesses to get discouraged by consumers’ seeming resistance or inhibition to advertising. What lies beneath the surface is different though.' In his new book Tap: Unlocking the Mobile Economy, Ghose says the leveraging of mobile data, combined with his ground-breaking studies in randomized field experiments in different parts of the world, economics, and behavioral psychology, have unearthed knowledge that can help us better understand our customers, and ourselves."

Excerpt from Reuters -- "'We find a weak relationship between pay and performance, but a strong relationship between pay and size, measured as fee revenue,' Markus Ibert of the Stockholm School of Economics, Ron Kaniel of Rochester University, Stijn Van Nieuwerburgh of New York University and Roine Vestman of Stockholm University write."

Excerpt from Forbes -- "'The cool kid premium eventually goes away,' said Galloway, who is also cofounder of research firm L2. 'Instagram played that role two years ago. Facebook played that role four years ago. You can only be the new kid on the block for so long, and then it becomes ROI.'"

Excerpt from Fox Business -- "'The expansion of infrastructure spending, especially on road and rail projects, will help since transport costs are important with respect to goods manufacturers’ getting their input supplies at lower costs and being able to ship their outputs to markets, whether at home or abroad at lower costs,' [White] said."

Excerpt from CGTN -- "Jennifer Carpenter, an associate professor of finance at Stern’s School of Business at New York University indicated having access to this new wealth of information could prove to be a big asset for traders. 'Just an easy way to start thinking about, "well what if I started investing in China and how is that going to improve my return risk profile", which should start to whet the appetite as well as start to build the familiarity you need for people to become comfortable investing real money there,' Carpenter said."

Excerpt from Inc. -- "Recent interest in London may have more to do with the relative ease of doing business there, and less with its status as an E.U. entry point. 'The U.K. will still remain an attractive market for companies such as [Snap] not just because of its relative size, but because it has an English speaking population that makes it relatively easy to commission market analysis studies, to find investors for their projects and roll out new products,' says Ari Ginsberg, a professor of entrepreneurship and management and New York University's Stern School of Business."

Excerpt from WGSN -- "Social media has been instrumental in informing young consumers, and most importantly in instructing them on what is desirable and how luxury should look or feel."